Cambridge marketing handbook: products
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
KoganPage
2013
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references and index Part 1. Ingredients -- part 2. Time-line This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 0749470763 1306153956 9780749470753 9780749470760 9781306153959 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| id | DE-604.BV042740768 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 0749470763 1306153956 9780749470753 9780749470760 9781306153959 |
| language | English |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | KoganPage |
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| spelling | Wilson, Tony Verfasser aut Cambridge marketing handbook products Tony Wilson London KoganPage 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Part 1. Ingredients -- part 2. Time-line This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Handbooks, manuals, etc http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409 Aggregator Volltext |
| spellingShingle | Wilson, Tony Cambridge marketing handbook products BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Handbooks, manuals, etc |
| title | Cambridge marketing handbook products |
| title_auth | Cambridge marketing handbook products |
| title_exact_search | Cambridge marketing handbook products |
| title_full | Cambridge marketing handbook products Tony Wilson |
| title_fullStr | Cambridge marketing handbook products Tony Wilson |
| title_full_unstemmed | Cambridge marketing handbook products Tony Wilson |
| title_short | Cambridge marketing handbook |
| title_sort | cambridge marketing handbook products |
| title_sub | products |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Wirtschaft Marketing Handbooks, manuals, etc |
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