Cambridge marketing handbook: products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
KoganPage
2013
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index Part 1. Ingredients -- part 2. Time-line This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 0749470763 1306153956 9780749470753 9780749470760 9781306153959 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042740768 | ||
| 003 | DE-604 | ||
| 005 | 20151022 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 0749470763 |9 0-7494-7076-3 | ||
| 020 | |a 1306153956 |9 1-306-15395-6 | ||
| 020 | |a 9780749470753 |9 978-0-7494-7075-3 | ||
| 020 | |a 9780749470760 |9 978-0-7494-7076-0 | ||
| 020 | |a 9781306153959 |9 978-1-306-15395-9 | ||
| 035 | |a (OCoLC)864383417 | ||
| 035 | |a (DE-599)BVBBV042740768 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a Wilson, Tony |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cambridge marketing handbook |b products |c Tony Wilson |
| 264 | 1 | |a London |b KoganPage |c 2013 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Part 1. Ingredients -- part 2. Time-line | ||
| 500 | |a This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |v Handbooks, manuals, etc | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028171638 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_gekauft |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804174955015831552 |
|---|---|
| any_adam_object | |
| author | Wilson, Tony |
| author_facet | Wilson, Tony |
| author_role | aut |
| author_sort | Wilson, Tony |
| author_variant | t w tw |
| building | Verbundindex |
| bvnumber | BV042740768 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)864383417 (DE-599)BVBBV042740768 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01931nmm a2200469zc 4500</leader><controlfield tag="001">BV042740768</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151022 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749470763</subfield><subfield code="9">0-7494-7076-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1306153956</subfield><subfield code="9">1-306-15395-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749470753</subfield><subfield code="9">978-0-7494-7075-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749470760</subfield><subfield code="9">978-0-7494-7076-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781306153959</subfield><subfield code="9">978-1-306-15395-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864383417</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042740768</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilson, Tony</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cambridge marketing handbook</subfield><subfield code="b">products</subfield><subfield code="c">Tony Wilson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">KoganPage</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Part 1. Ingredients -- part 2. Time-line</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028171638</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_gekauft</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042740768 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 0749470763 1306153956 9780749470753 9780749470760 9781306153959 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028171638 |
| oclc_num | 864383417 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Wilson, Tony Verfasser aut Cambridge marketing handbook products Tony Wilson London KoganPage 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Part 1. Ingredients -- part 2. Time-line This handbook guides the reader through the concepts and practice of product marketing, following the process from early research through the product's launch and lifecycle BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Handbooks, manuals, etc http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409 Aggregator Volltext |
| spellingShingle | Wilson, Tony Cambridge marketing handbook products BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Handbooks, manuals, etc |
| title | Cambridge marketing handbook products |
| title_auth | Cambridge marketing handbook products |
| title_exact_search | Cambridge marketing handbook products |
| title_full | Cambridge marketing handbook products Tony Wilson |
| title_fullStr | Cambridge marketing handbook products Tony Wilson |
| title_full_unstemmed | Cambridge marketing handbook products Tony Wilson |
| title_short | Cambridge marketing handbook |
| title_sort | cambridge marketing handbook products |
| title_sub | products |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Wirtschaft Marketing Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667409 |
| work_keys_str_mv | AT wilsontony cambridgemarketinghandbookproducts |