The retail value proposition: crafting unique experiences at compelling prices
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto [Ont.]
University of Toronto Press
c2013 (2013)
|
| Edition: | [desLibris e-book] |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential |
| Physical Description: | 1 Online-Ressource (xvii, 225 p.) |
| ISBN: | 9781442696488 1442696486 9781442643635 1442643633 |
Staff View
MARC
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| id | DE-604.BV042740732 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781442696488 1442696486 9781442643635 1442643633 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028171603 |
| oclc_num | 899213243 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xvii, 225 p.) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2013 |
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| publisher | University of Toronto Press |
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| spelling | Murray, Kyle B., (Kyle Bayne) Verfasser aut The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray [desLibris e-book] Toronto [Ont.] University of Toronto Press c2013 (2013) 1 Online-Ressource (xvii, 225 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Retail trade fast Industrie Wirtschaft Marketing Retail trade http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682851 Aggregator Volltext |
| spellingShingle | Murray, Kyle B., (Kyle Bayne) The retail value proposition crafting unique experiences at compelling prices BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Retail trade fast Industrie Wirtschaft Marketing Retail trade |
| title | The retail value proposition crafting unique experiences at compelling prices |
| title_auth | The retail value proposition crafting unique experiences at compelling prices |
| title_exact_search | The retail value proposition crafting unique experiences at compelling prices |
| title_full | The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray |
| title_fullStr | The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray |
| title_full_unstemmed | The retail value proposition crafting unique experiences at compelling prices Kyle B. Murray |
| title_short | The retail value proposition |
| title_sort | the retail value proposition crafting unique experiences at compelling prices |
| title_sub | crafting unique experiences at compelling prices |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Retail trade fast Industrie Wirtschaft Marketing Retail trade |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Retail trade Industrie Wirtschaft |
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