Multi-item measures for consumer insight research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas
GCBII Productions
c2013
|
| Schriftenreihe: | Marketing scales handbook
7 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (xvi, 406 pages) |
| ISBN: | 9780615846064 0615846068 9781299754898 1299754899 |
Internformat
MARC
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| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a Multi-item measures for consumer insight research |c Gordon C. Bruner II. |
| 246 | 1 | 3 | |a Marketing scales handbook, Volume 7 |
| 264 | 1 | |a Fort Worth, Texas |b GCBII Productions |c c2013 | |
| 300 | |a 1 Online-Ressource (xvi, 406 pages) | ||
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| 490 | 1 | |a Marketing scales handbook |v 7 | |
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| 650 | 7 | |a Scaling (Social sciences) |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Scaling (Social sciences) |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
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| author | Bruner, Gordon C. 1954- |
| author_GND | (DE-588)138917523 |
| author_facet | Bruner, Gordon C. 1954- |
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| author_sort | Bruner, Gordon C. 1954- |
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| building | Verbundindex |
| bvnumber | BV042740489 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042740489 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9780615846064 0615846068 9781299754898 1299754899 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028171361 |
| oclc_num | 855904593 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvi, 406 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | GCBII Productions |
| record_format | marc |
| series | Marketing scales handbook |
| series2 | Marketing scales handbook |
| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Multi-item measures for consumer insight research Gordon C. Bruner II. Marketing scales handbook, Volume 7 Fort Worth, Texas GCBII Productions c2013 1 Online-Ressource (xvi, 406 pages) txt rdacontent c rdamedia cr rdacarrier Marketing scales handbook 7 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marktonderzoek gtt Marketing gtt Schaalmethoden gtt Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc Marketing scales handbook 7 (DE-604)BV037226478 7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=756267 Aggregator Volltext |
| spellingShingle | Bruner, Gordon C. 1954- Multi-item measures for consumer insight research Marketing scales handbook BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marktonderzoek gtt Marketing gtt Schaalmethoden gtt Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| title | Multi-item measures for consumer insight research |
| title_alt | Marketing scales handbook, Volume 7 |
| title_auth | Multi-item measures for consumer insight research |
| title_exact_search | Multi-item measures for consumer insight research |
| title_full | Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_fullStr | Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_full_unstemmed | Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_short | Multi-item measures for consumer insight research |
| title_sort | multi item measures for consumer insight research |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marktonderzoek gtt Marketing gtt Schaalmethoden gtt Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marktonderzoek Marketing Schaalmethoden Marketing research / Statistical methods Scaling (Social sciences) Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=756267 |
| volume_link | (DE-604)BV037226478 |
| work_keys_str_mv | AT brunergordonc multiitemmeasuresforconsumerinsightresearch AT brunergordonc marketingscaleshandbookvolume7 |