Advertising: types of methods, perceptions and impact on consumer behavior
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hauppauge, New York
Nova Science Publisher's, Inc.
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index The Use of Tourism Distribution Channels for Advertising a Religious 'Imagined Community': The Case of Branding a Prefecture at a Regional Level, Arcadia, Greece / Androniki Kavoura, Vicky Katsoni -- Investing in Culture and Intercultural Relations for Advertising and Sustainable Development of the Contemporary European City within the Framework of International City Branding and Marketing: The Case Study of the Intercultural Festival of Trieste, Italy / Androniki Kavoura, Evgenia Bitsani -- Explaining the Effectiveness of Appeals to Uniqueness: A Social Psychological Perspective / Vincenzo Iacoviello, Fabio Lorenzi-Cioldi -- Discursive Analytical Methods for Examining Customers' Online Talk / Matthew Hall, John Neugebauer -- How Cultural Characteristics Moderate Consumer Responses to Positive and Negative Feeling Advertisements / Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker -- My Dear Brands, when You Transgress, Should I Forgive You? Relationship Types between Consumers and Brands / Fang Wan, Amitava Chattopadhyay, Peyman Assadi In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behavior. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.--Publisher description |
| Beschreibung: | 1 Online-Ressource (xii, 169 pages) |
| ISBN: | 9781629486130 1629486132 9781629486123 1629486124 |
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| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042740304 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781629486130 1629486132 9781629486123 1629486124 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028171176 |
| oclc_num | 868068219 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xii, 169 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Nova Science Publisher's, Inc. |
| record_format | marc |
| spelling | Advertising types of methods, perceptions and impact on consumer behavior editors, Lucas Barreau Hauppauge, New York Nova Science Publisher's, Inc. [2014] 1 Online-Ressource (xii, 169 pages) txt rdacontent c rdamedia cr rdacarrier Includes index The Use of Tourism Distribution Channels for Advertising a Religious 'Imagined Community': The Case of Branding a Prefecture at a Regional Level, Arcadia, Greece / Androniki Kavoura, Vicky Katsoni -- Investing in Culture and Intercultural Relations for Advertising and Sustainable Development of the Contemporary European City within the Framework of International City Branding and Marketing: The Case Study of the Intercultural Festival of Trieste, Italy / Androniki Kavoura, Evgenia Bitsani -- Explaining the Effectiveness of Appeals to Uniqueness: A Social Psychological Perspective / Vincenzo Iacoviello, Fabio Lorenzi-Cioldi -- Discursive Analytical Methods for Examining Customers' Online Talk / Matthew Hall, John Neugebauer -- How Cultural Characteristics Moderate Consumer Responses to Positive and Negative Feeling Advertisements / Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker -- My Dear Brands, when You Transgress, Should I Forgive You? Relationship Types between Consumers and Brands / Fang Wan, Amitava Chattopadhyay, Peyman Assadi In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behavior. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.--Publisher description BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Consumer behavior fast Wirtschaft Advertising Consumer behavior Barreau, Lucas Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=683513 Aggregator Volltext |
| spellingShingle | Advertising types of methods, perceptions and impact on consumer behavior BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Consumer behavior fast Wirtschaft Advertising Consumer behavior |
| title | Advertising types of methods, perceptions and impact on consumer behavior |
| title_auth | Advertising types of methods, perceptions and impact on consumer behavior |
| title_exact_search | Advertising types of methods, perceptions and impact on consumer behavior |
| title_full | Advertising types of methods, perceptions and impact on consumer behavior editors, Lucas Barreau |
| title_fullStr | Advertising types of methods, perceptions and impact on consumer behavior editors, Lucas Barreau |
| title_full_unstemmed | Advertising types of methods, perceptions and impact on consumer behavior editors, Lucas Barreau |
| title_short | Advertising |
| title_sort | advertising types of methods perceptions and impact on consumer behavior |
| title_sub | types of methods, perceptions and impact on consumer behavior |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Consumer behavior fast Wirtschaft Advertising Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Consumer behavior Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=683513 |
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