The library marketing toolkit:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Facet Publishing
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 FLA01 UBG01 UBW01 Volltext Volltext |
| Beschreibung: | Includes bibliographical references (pages 201-203) and index This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries Title from publisher's bibliographic system (viewed on 05 Jul 2018) |
| Beschreibung: | 1 Online-Ressource (xxii, 218 Seiten) Illustrationen8341 |
| ISBN: | 9781856048897 |
| DOI: | 10.29085/9781856048897 |
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| 500 | |a Includes bibliographical references (pages 201-203) and index | ||
| 500 | |a This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries | ||
| 500 | |a Title from publisher's bibliographic system (viewed on 05 Jul 2018) | ||
| 505 | 8 | 0 | |t Seven key concepts for marketing libraries |t Strategic marketing |t <<The>> library brand |t Marketing and the library building |t <<An>> introduction to online marketing |t Marketing with social media |t Marketing with new technologies |t Marketing and people |t Internal marketing |t Library advocacy as marketing |t Marketing special collections and archives |t <<A>> final word on marketing libraries |t <<Appendix:>> Glossary of Web 2.0 tools and platforms |
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| 650 | 7 | |a Libraries / Marketing |2 fast | |
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Datensatz im Suchindex
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| author | Potter, Ned 1980- |
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| contents | Seven key concepts for marketing libraries Strategic marketing <<The>> library brand Marketing and the library building <<An>> introduction to online marketing Marketing with social media Marketing with new technologies Marketing and people Internal marketing Library advocacy as marketing Marketing special collections and archives <<A>> final word on marketing libraries <<Appendix:>> Glossary of Web 2.0 tools and platforms |
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| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781856048897 |
| language | English |
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| physical | 1 Online-Ressource (xxii, 218 Seiten) Illustrationen8341 |
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| publishDate | 2012 |
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| spelling | Potter, Ned 1980- Verfasser (DE-588)117071157X aut The library marketing toolkit Ned Potter Library marketing tool kit London Facet Publishing 2012 1 Online-Ressource (xxii, 218 Seiten) Illustrationen8341 txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 201-203) and index This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries Title from publisher's bibliographic system (viewed on 05 Jul 2018) Seven key concepts for marketing libraries Strategic marketing <<The>> library brand Marketing and the library building <<An>> introduction to online marketing Marketing with social media Marketing with new technologies Marketing and people Internal marketing Library advocacy as marketing Marketing special collections and archives <<A>> final word on marketing libraries <<Appendix:>> Glossary of Web 2.0 tools and platforms LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries Marketing Branding (Marketing) Libraries Libraries Public relations Advertising Libraries Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-1-85604-806-4 (DE-604)BV039952121 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458 Aggregator Volltext https://doi.org/10.29085/9781856048897 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Potter, Ned 1980- The library marketing toolkit Seven key concepts for marketing libraries Strategic marketing <<The>> library brand Marketing and the library building <<An>> introduction to online marketing Marketing with social media Marketing with new technologies Marketing and people Internal marketing Library advocacy as marketing Marketing special collections and archives <<A>> final word on marketing libraries <<Appendix:>> Glossary of Web 2.0 tools and platforms LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries Marketing Branding (Marketing) Libraries Libraries Public relations Advertising Libraries Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 (DE-588)4151278-9 |
| title | The library marketing toolkit |
| title_alt | Library marketing tool kit Seven key concepts for marketing libraries Strategic marketing <<The>> library brand Marketing and the library building <<An>> introduction to online marketing Marketing with social media Marketing with new technologies Marketing and people Internal marketing Library advocacy as marketing Marketing special collections and archives <<A>> final word on marketing libraries <<Appendix:>> Glossary of Web 2.0 tools and platforms |
| title_auth | The library marketing toolkit |
| title_exact_search | The library marketing toolkit |
| title_full | The library marketing toolkit Ned Potter |
| title_fullStr | The library marketing toolkit Ned Potter |
| title_full_unstemmed | The library marketing toolkit Ned Potter |
| title_short | The library marketing toolkit |
| title_sort | the library marketing toolkit |
| topic | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries Marketing Branding (Marketing) Libraries Libraries Public relations Advertising Libraries Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries / Marketing Libraries Marketing Branding (Marketing) Libraries Libraries Public relations Advertising Libraries Marketing Bibliothek Einführung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458 https://doi.org/10.29085/9781856048897 |
| work_keys_str_mv | AT potterned thelibrarymarketingtoolkit AT potterned librarymarketingtoolkit |