Corporate branding: areas, arenas and approaches
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781315863177 9781317950912 9781317950905 |
Internformat
MARC
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| 245 | 1 | 0 | |a Corporate branding |b areas, arenas and approaches |c edited by T C Melewar and S F Syed Alwi |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
| _version_ | 1804174954332160000 |
|---|---|
| any_adam_object | |
| author2 | Melewar, T. C. ca. 20. Jh Alwi, S. F. Syed |
| author2_role | edt edt |
| author2_variant | t c m tc tcm s f s a sfs sfsa |
| author_GND | (DE-588)135575109 |
| author_facet | Melewar, T. C. ca. 20. Jh Alwi, S. F. Syed |
| building | Verbundindex |
| bvnumber | BV042739755 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-4-NLEBK)978339 (OCoLC)907374222 (DE-599)BVBBV042739755 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| id | DE-604.BV042739755 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781315863177 9781317950912 9781317950905 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028170626 |
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| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Corporate branding areas, arenas and approaches edited by T C Melewar and S F Syed Alwi First published London Routledge, Taylor & Francis Group 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Online-Ressource Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Consumers' preferences Corporate Identity (DE-588)4193565-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Corporate Identity (DE-588)4193565-2 s 1\p DE-604 Melewar, T. C. ca. 20. Jh. (DE-588)135575109 edt Alwi, S. F. Syed edt Erscheint auch als Druck-Ausgabe 978-0-415-72111-0 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Corporate branding areas, arenas and approaches Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Consumers' preferences Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4193565-2 (DE-588)4144679-3 |
| title | Corporate branding areas, arenas and approaches |
| title_auth | Corporate branding areas, arenas and approaches |
| title_exact_search | Corporate branding areas, arenas and approaches |
| title_full | Corporate branding areas, arenas and approaches edited by T C Melewar and S F Syed Alwi |
| title_fullStr | Corporate branding areas, arenas and approaches edited by T C Melewar and S F Syed Alwi |
| title_full_unstemmed | Corporate branding areas, arenas and approaches edited by T C Melewar and S F Syed Alwi |
| title_short | Corporate branding |
| title_sort | corporate branding areas arenas and approaches |
| title_sub | areas, arenas and approaches |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Consumers' preferences Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Consumers' preferences Corporate Identity Markenpolitik |
| work_keys_str_mv | AT melewartc corporatebrandingareasarenasandapproaches AT alwisfsyed corporatebrandingareasarenasandapproaches |