Corporate diplomacy: building reputations and relationships with external stakeholders
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Sheffield
Greenleaf Publishing Limited
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Managers of multinational organizations are struggling to win the strategic competition forℓthe hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships withℓexternal stakeholders - what the author calls "Corporate Diplomacy" - is not just canny PR,ℓbut creates real and lasting business value. Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge thatℓmanagers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders,ℓshareholder value is increasingly created and protected through a strategic integration of the external-stakeholder-facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy.ℓBut they didn't start there. Many of them were motivated by past failings. They fell intoℓconflicts with critical stakeholders - politicians, communities, NGO staffers, or activists - and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy |
| Beschreibung: | 1 Online-Ressource (xx, 203 pages .) |
| ISBN: | 1783530561 9781783530564 9781783530557 1783530553 |
Internformat
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| 264 | 1 | |a Sheffield |b Greenleaf Publishing Limited |c [2014] | |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Managers of multinational organizations are struggling to win the strategic competition forℓthe hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships withℓexternal stakeholders - what the author calls "Corporate Diplomacy" - is not just canny PR,ℓbut creates real and lasting business value. Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge thatℓmanagers of multinational corporations face as they strive to compete in the 21st century. | ||
| 500 | |a As falling communication costs shrink, the distance between external stakeholders,ℓshareholder value is increasingly created and protected through a strategic integration of the external-stakeholder-facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy.ℓBut they didn't start there. Many of them were motivated by past failings. They fell intoℓconflicts with critical stakeholders - politicians, communities, NGO staffers, or activists - and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. | ||
| 500 | |a Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy | ||
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Datensatz im Suchindex
| _version_ | 1804174954268196864 |
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| any_adam_object | |
| author | Henisz, Witold J. |
| author_facet | Henisz, Witold J. |
| author_role | aut |
| author_sort | Henisz, Witold J. |
| author_variant | w j h wj wjh |
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| bvnumber | BV042739662 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)886110989 (DE-599)BVBBV042739662 |
| dewey-full | 659.2/85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042739662 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 1783530561 9781783530564 9781783530557 1783530553 |
| language | English |
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| oclc_num | 886110989 |
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| physical | 1 Online-Ressource (xx, 203 pages .) |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Greenleaf Publishing Limited |
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| spelling | Henisz, Witold J. Verfasser aut Corporate diplomacy building reputations and relationships with external stakeholders Witold J. Henisz Sheffield Greenleaf Publishing Limited [2014] 1 Online-Ressource (xx, 203 pages .) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Managers of multinational organizations are struggling to win the strategic competition forℓthe hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships withℓexternal stakeholders - what the author calls "Corporate Diplomacy" - is not just canny PR,ℓbut creates real and lasting business value. Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge thatℓmanagers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders,ℓshareholder value is increasingly created and protected through a strategic integration of the external-stakeholder-facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy.ℓBut they didn't start there. Many of them were motivated by past failings. They fell intoℓconflicts with critical stakeholders - politicians, communities, NGO staffers, or activists - and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business networks fast Corporations / Investor relations fast Wirtschaft Corporations Investor relations Business networks Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=818978 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Henisz, Witold J. Corporate diplomacy building reputations and relationships with external stakeholders BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business networks fast Corporations / Investor relations fast Wirtschaft Corporations Investor relations Business networks Unternehmenskultur (DE-588)4131484-0 gnd |
| subject_GND | (DE-588)4131484-0 |
| title | Corporate diplomacy building reputations and relationships with external stakeholders |
| title_auth | Corporate diplomacy building reputations and relationships with external stakeholders |
| title_exact_search | Corporate diplomacy building reputations and relationships with external stakeholders |
| title_full | Corporate diplomacy building reputations and relationships with external stakeholders Witold J. Henisz |
| title_fullStr | Corporate diplomacy building reputations and relationships with external stakeholders Witold J. Henisz |
| title_full_unstemmed | Corporate diplomacy building reputations and relationships with external stakeholders Witold J. Henisz |
| title_short | Corporate diplomacy |
| title_sort | corporate diplomacy building reputations and relationships with external stakeholders |
| title_sub | building reputations and relationships with external stakeholders |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Business networks fast Corporations / Investor relations fast Wirtschaft Corporations Investor relations Business networks Unternehmenskultur (DE-588)4131484-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Business networks Corporations / Investor relations Wirtschaft Corporations Investor relations Unternehmenskultur |
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