How 30 great ads were made: from idea to campaign
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King Pub.
2012
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Paralleltitel: How thirty great ads were made "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way...As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--inside cover |
| Beschreibung: | 1 Online-Ressource (224 p.) |
| ISBN: | 178067208X 9781780672083 9781856698214 1856698211 9781780674476 1780674473 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Williams, Eliza |
| author_facet | Williams, Eliza |
| author_role | aut |
| author_sort | Williams, Eliza |
| author_variant | e w ew |
| building | Verbundindex |
| bvnumber | BV042739646 |
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| ctrlnum | (OCoLC)866622274 (DE-599)BVBBV042739646 |
| dewey-full | 659.113 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.113 |
| dewey-search | 659.113 |
| dewey-sort | 3659.113 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | 2000 - 2099 fast |
| era_facet | 2000 - 2099 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 178067208X 9781780672083 9781856698214 1856698211 9781780674476 1780674473 |
| language | English |
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| spelling | Williams, Eliza Verfasser aut How 30 great ads were made from idea to campaign Eliza Williams How thirty great ads were made London Laurence King Pub. 2012 1 Online-Ressource (224 p.) txt rdacontent c rdamedia cr rdacarrier Paralleltitel: How thirty great ads were made "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way...As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--inside cover 2000 - 2099 fast Advertising fast Advertising campaigns fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Geschichte Wirtschaft Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926135 Aggregator Volltext |
| spellingShingle | Williams, Eliza How 30 great ads were made from idea to campaign Advertising fast Advertising campaigns fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Geschichte Wirtschaft Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | How 30 great ads were made from idea to campaign |
| title_alt | How thirty great ads were made |
| title_auth | How 30 great ads were made from idea to campaign |
| title_exact_search | How 30 great ads were made from idea to campaign |
| title_full | How 30 great ads were made from idea to campaign Eliza Williams |
| title_fullStr | How 30 great ads were made from idea to campaign Eliza Williams |
| title_full_unstemmed | How 30 great ads were made from idea to campaign Eliza Williams |
| title_short | How 30 great ads were made |
| title_sort | how 30 great ads were made from idea to campaign |
| title_sub | from idea to campaign |
| topic | Advertising fast Advertising campaigns fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Geschichte Wirtschaft Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies |
| topic_facet | Advertising Advertising campaigns BUSINESS & ECONOMICS / Advertising & Promotion Geschichte Wirtschaft Advertising History 21st century Advertising Case studies Advertising campaigns Case studies Fallstudiensammlung |
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