Pricing decisions in small business: prepared by the University of Kentucky under the Small business administration management research grant program
Cover; Title; Copyright; FOREWORD; ACKNOWLEDGMENTS; CONTENTS; 1. INTRODUCTION; Method of Study; Relation to Price Theory and Managerial Economics; PART I; 2. SOME PRESCRIPTIVE VIEWS ON PRICING; Naive Full-Cost Pricing; Naive Going-Rate Rules; Marginalism in Pricing; Orientation to the future; Separa...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lexington
University of Kentucky Press
1962
|
| Schriftenreihe: | Small business management research reports
|
| Schlagworte: | |
| Online-Zugang: | EUV01 |
| Zusammenfassung: | Cover; Title; Copyright; FOREWORD; ACKNOWLEDGMENTS; CONTENTS; 1. INTRODUCTION; Method of Study; Relation to Price Theory and Managerial Economics; PART I; 2. SOME PRESCRIPTIVE VIEWS ON PRICING; Naive Full-Cost Pricing; Naive Going-Rate Rules; Marginalism in Pricing; Orientation to the future; Separation of fixed and variable costs; Opportunity costs; Demand considerations; Market structure; The incremental cost-incremental revenue rules; Sophisticated Full-Cost Pricing; Sophisticated Going-Rate Pricing; Conclusions; 3. COST AND DEMAND IN SMALL BUSINESS PRICING: THE CASE STUDIES Some General Conclusions from the Case StudiesFull-Cost Pricing with Modifications; Cases of the Rigid Adherence to Full Costs; Full Costs as Resistance Points or Reference Points; Markups on Wholesale Cost: ""Gross Margin Pricing""; Varying Markups by Customers and Product Lines; Pricing without Markups; Trial and Error and Other Demand Indicators; A Note on Flexibility, Adaptability, and Mechanical Decision Rules; Conclusions; 4. MARGINALISM AND PROFIT MAXIMIZATION IN SMALL BUSINESS PRICING; Direct Measurements of Marginal Values; Subjective Marginalism Two Steps in Full-Cost Pricing: A Partial Reconciliation with MarginalismShortrun versus Longrun Factors in Pricing; Profit Maximization; Conclusions on Marginalism and Profit Maximization; Comparisons with Other Conclusions; 5. MARKET STRUCTURE; A Classification of Cases; Monopoly; Oligopoly; Monopolistic competition; Hybrids; Analysis of Central Issues; The competitive character of small business; The relevance of the kinked-demand theory; Full costs as a control over competition; Approximations to pure competition; The relevance of the concept of monopolistic competition; Conclusion |
| Beschreibung: | Description based upon print version of record Erscheinungsjahr der Online-Ressource: 2015 |
| Beschreibung: | XI, 152 S. |
| ISBN: | 9780813152554 9780813163062 |
Internformat
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| 520 | |a Cover; Title; Copyright; FOREWORD; ACKNOWLEDGMENTS; CONTENTS; 1. INTRODUCTION; Method of Study; Relation to Price Theory and Managerial Economics; PART I; 2. SOME PRESCRIPTIVE VIEWS ON PRICING; Naive Full-Cost Pricing; Naive Going-Rate Rules; Marginalism in Pricing; Orientation to the future; Separation of fixed and variable costs; Opportunity costs; Demand considerations; Market structure; The incremental cost-incremental revenue rules; Sophisticated Full-Cost Pricing; Sophisticated Going-Rate Pricing; Conclusions; 3. COST AND DEMAND IN SMALL BUSINESS PRICING: THE CASE STUDIES | ||
| 520 | |a Some General Conclusions from the Case StudiesFull-Cost Pricing with Modifications; Cases of the Rigid Adherence to Full Costs; Full Costs as Resistance Points or Reference Points; Markups on Wholesale Cost: ""Gross Margin Pricing""; Varying Markups by Customers and Product Lines; Pricing without Markups; Trial and Error and Other Demand Indicators; A Note on Flexibility, Adaptability, and Mechanical Decision Rules; Conclusions; 4. MARGINALISM AND PROFIT MAXIMIZATION IN SMALL BUSINESS PRICING; Direct Measurements of Marginal Values; Subjective Marginalism | ||
| 520 | |a Two Steps in Full-Cost Pricing: A Partial Reconciliation with MarginalismShortrun versus Longrun Factors in Pricing; Profit Maximization; Conclusions on Marginalism and Profit Maximization; Comparisons with Other Conclusions; 5. MARKET STRUCTURE; A Classification of Cases; Monopoly; Oligopoly; Monopolistic competition; Hybrids; Analysis of Central Issues; The competitive character of small business; The relevance of the kinked-demand theory; Full costs as a control over competition; Approximations to pure competition; The relevance of the concept of monopolistic competition; Conclusion | ||
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| 650 | 4 | |a Pricing | |
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Datensatz im Suchindex
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| author | Haynes, W. Warren 1921-1972 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T07:08:35Z |
| institution | BVB |
| isbn | 9780813152554 9780813163062 |
| language | English |
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| publisher | University of Kentucky Press |
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| series2 | Small business management research reports |
| spelling | Haynes, W. Warren 1921-1972 Verfasser (DE-588)1051729181 aut Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program by W. Warren Haynes Lexington University of Kentucky Press 1962 XI, 152 S. txt rdacontent c rdamedia cr rdacarrier Small business management research reports Description based upon print version of record Erscheinungsjahr der Online-Ressource: 2015 Cover; Title; Copyright; FOREWORD; ACKNOWLEDGMENTS; CONTENTS; 1. INTRODUCTION; Method of Study; Relation to Price Theory and Managerial Economics; PART I; 2. SOME PRESCRIPTIVE VIEWS ON PRICING; Naive Full-Cost Pricing; Naive Going-Rate Rules; Marginalism in Pricing; Orientation to the future; Separation of fixed and variable costs; Opportunity costs; Demand considerations; Market structure; The incremental cost-incremental revenue rules; Sophisticated Full-Cost Pricing; Sophisticated Going-Rate Pricing; Conclusions; 3. COST AND DEMAND IN SMALL BUSINESS PRICING: THE CASE STUDIES Some General Conclusions from the Case StudiesFull-Cost Pricing with Modifications; Cases of the Rigid Adherence to Full Costs; Full Costs as Resistance Points or Reference Points; Markups on Wholesale Cost: ""Gross Margin Pricing""; Varying Markups by Customers and Product Lines; Pricing without Markups; Trial and Error and Other Demand Indicators; A Note on Flexibility, Adaptability, and Mechanical Decision Rules; Conclusions; 4. MARGINALISM AND PROFIT MAXIMIZATION IN SMALL BUSINESS PRICING; Direct Measurements of Marginal Values; Subjective Marginalism Two Steps in Full-Cost Pricing: A Partial Reconciliation with MarginalismShortrun versus Longrun Factors in Pricing; Profit Maximization; Conclusions on Marginalism and Profit Maximization; Comparisons with Other Conclusions; 5. MARKET STRUCTURE; A Classification of Cases; Monopoly; Oligopoly; Monopolistic competition; Hybrids; Analysis of Central Issues; The competitive character of small business; The relevance of the kinked-demand theory; Full costs as a control over competition; Approximations to pure competition; The relevance of the concept of monopolistic competition; Conclusion Electronic books Cost and standard of living Price indexes Pricing / Case studies Pricing (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Haynes, W. Warren 1921-1972 Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program Electronic books Cost and standard of living Price indexes Pricing / Case studies Pricing |
| subject_GND | (DE-588)4522595-3 |
| title | Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program |
| title_auth | Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program |
| title_exact_search | Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program |
| title_full | Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program by W. Warren Haynes |
| title_fullStr | Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program by W. Warren Haynes |
| title_full_unstemmed | Pricing decisions in small business prepared by the University of Kentucky under the Small business administration management research grant program by W. Warren Haynes |
| title_short | Pricing decisions in small business |
| title_sort | pricing decisions in small business prepared by the university of kentucky under the small business administration management research grant program |
| title_sub | prepared by the University of Kentucky under the Small business administration management research grant program |
| topic | Electronic books Cost and standard of living Price indexes Pricing / Case studies Pricing |
| topic_facet | Electronic books Cost and standard of living Price indexes Pricing / Case studies Pricing Fallstudiensammlung |
| work_keys_str_mv | AT hayneswwarren pricingdecisionsinsmallbusinesspreparedbytheuniversityofkentuckyunderthesmallbusinessadministrationmanagementresearchgrantprogram |