Easy branding in fashion retail: Schritt für Schritt zur Markenbildung im Modehandel
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Frankfurt am Main
Deutscher Fachverl.
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 208 S. zahlr. Ill., graph. Darst. 240 mm x 170 mm |
| ISBN: | 9783866413054 386641305X |
Internformat
MARC
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| 653 | |a Mode | ||
| 653 | |a Marke | ||
| 653 | |a Markenbildung | ||
| 653 | |a Modehandel | ||
| 653 | |a Point of Sale | ||
| 653 | |a Kunde | ||
| 653 | |a Brand | ||
| 653 | |a Touchpoint | ||
| 653 | |a Markenerlebnis | ||
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Datensatz im Suchindex
| _version_ | 1806332055422763008 |
|---|---|
| adam_text |
VORWORT
GRUNDLAGEN: IHRE KUNDEN - IHRE MARKE 10
KUENDENVERHALTEN
ZIELGRUPPE
MARKTFORSCHUNG
BRANDING
CORPORATE IDENTITY
STORYTELLING
POS TOUCHPOINTS
TOUCHPOINTS
TOUCHPOINT FASSADE
TOUCHPOINT SCHAUFENSTER
TOUCHPOINT STORE DESIGN
TOUCHPOINT CATEGORY MANAGEMENT.
TOUCHPOINT KUNDENLEITSYSTEM
TOUCHPOINT FOKUSPUNKT
TOUCHPOINT SERVICE
TOUCHPOINT AKTION
PREFACE.
BASICS: YOUR QJSTOMERS - YOUR BRAND.
CUSTOMER BEHAVIOUR.
TARGET AUDIENCE
MARKET RESEARCH
BRANDING
CORPORATE IDENTITY
STORYTELLING.
POS TOUCHPOINTS
TOUCHPOINTS
TOUCHPOINT FACADE.
TOUCHPOINT SHOP WINDOW
TOUCHPOINT STORE DESIGN
TOUCHPOINT CATEGORY MANAGEMENT.
TOUCHPOINT CUSTOMER GUIDANCE SYSTEM
TOUCHPOINT FOCAL POINT.
TOUCHPOINT SEN/ICES
TOUCHPOINT CAMPAIGN
I
J
HTTP://D-NB.INFO/1071665316
TOUCHPOINT WARENPRASENTATION 98
TOUCHPOINT VISUATS 104
TOUCHPOINT NEUE TECHNOLOGIEN 108
TOUCHPOINT BELEUCHTUNG 112
TOUCHPOINT AKUSTIK 120
TOUCHPOINT GERUCHSMARKETING 122
BEST PRACTICE: VON DEN BESTEN LERNEN 124
G-STAR 126
KARL LAGERFELD 134
PME LEGEND 144
SEIDENSTICKER 152
STRELLSON 160
WORMLAND 170
JELMOLI 180
KADEWE 188
L+T LENGERMANN + TRIESCHMANN 196
SCHLUSSWORT 204
AUTOREN 206
BILDNACHWEIS 208
TAUCHPOINT PRODUCL PRESENTATION 98
TOUCHPOINT VISUATS 104
TOUCHPOINT NEW TECHNOLOGIES 108
TOUCHPOINT LIGHTING 112
TOUCHPOINT ACOUSTICS 120
TOUCHPOINT SCENT MARKETING 122
BEST PRACTICE: BEARNING FROM THE BEST 124
G-STAR 126
KART LAGERFELD. 134
PME LEGEND. 144
SEIDENSTICKER. 152
STRELLSON 160
WORMLAND 170
JELMOLI 180
KADEWE. 188
L+T LENGERMANN + TRIESCHMANN. 196
CLOSING REMARKS. 205
AUTHORS 207
PICTURE CREDITS. 208 |
| any_adam_object | 1 |
| author | Spanke, Matthias Löbbel, Sonja |
| author_facet | Spanke, Matthias Löbbel, Sonja |
| author_role | aut aut |
| author_sort | Spanke, Matthias |
| author_variant | m s ms s l sl |
| building | Verbundindex |
| bvnumber | BV042733416 |
| classification_rvk | QR 526 |
| ctrlnum | (OCoLC)910738639 (DE-599)DNB1071665316 |
| dewey-full | 381.456870688 330 658.827 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 381 - Commerce (Trade) 330 - Economics 658 - General management |
| dewey-raw | 381.456870688 330 658.827 |
| dewey-search | 381.456870688 330 658.827 |
| dewey-sort | 3381.456870688 |
| dewey-tens | 380 - Commerce, communications, transportation 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042733416 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T02:34:47Z |
| institution | BVB |
| isbn | 9783866413054 386641305X |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028164396 |
| oclc_num | 910738639 |
| open_access_boolean | |
| owner | DE-1051 DE-B170 DE-523 DE-1043 |
| owner_facet | DE-1051 DE-B170 DE-523 DE-1043 |
| physical | 208 S. zahlr. Ill., graph. Darst. 240 mm x 170 mm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Deutscher Fachverl. |
| record_format | marc |
| spelling | Spanke, Matthias Verfasser aut Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel Matthias Spanke ; Sonja Löbbel Frankfurt am Main Deutscher Fachverl. 2015 208 S. zahlr. Ill., graph. Darst. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Text dt. und engl. Bekleidungshandel (DE-588)4140343-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mode Marke Markenbildung Modehandel Point of Sale Kunde Brand Touchpoint Markenerlebnis Bekleidungshandel (DE-588)4140343-5 s Markenpolitik (DE-588)4144679-3 s DE-604 Löbbel, Sonja Verfasser aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5281206&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028164396&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spanke, Matthias Löbbel, Sonja Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel Bekleidungshandel (DE-588)4140343-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4140343-5 (DE-588)4144679-3 |
| title | Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel |
| title_auth | Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel |
| title_exact_search | Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel |
| title_full | Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel Matthias Spanke ; Sonja Löbbel |
| title_fullStr | Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel Matthias Spanke ; Sonja Löbbel |
| title_full_unstemmed | Easy branding in fashion retail Schritt für Schritt zur Markenbildung im Modehandel Matthias Spanke ; Sonja Löbbel |
| title_short | Easy branding in fashion retail |
| title_sort | easy branding in fashion retail schritt fur schritt zur markenbildung im modehandel |
| title_sub | Schritt für Schritt zur Markenbildung im Modehandel |
| topic | Bekleidungshandel (DE-588)4140343-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Bekleidungshandel Markenpolitik |
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