Understanding your users: a practical guide to user research methods
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier/Morgan Kaufmann
2015
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. [511] - 519 Includes bibliographical references and index |
| Beschreibung: | XXXIV, 534 S. Ill., graph. Darst. |
| ISBN: | 9780128002322 |
Internformat
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| 245 | 1 | 0 | |a Understanding your users |b a practical guide to user research methods |c Kathy Baxter. Catherine Courage and Kelly Caine |
| 246 | 1 | 3 | |a Practical guide to user research methods |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier/Morgan Kaufmann |c 2015 | |
| 300 | |a XXXIV, 534 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Literaturverz. S. [511] - 519 | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Computer software |x Development | |
| 650 | 4 | |a User interfaces (Computer systems) | |
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Datensatz im Suchindex
| _version_ | 1804174939422457856 |
|---|---|
| adam_text | Preface xxv
About the Authors xxxi
Acknowledgments xxxiii
PART 1 WHAT YOU NEED TO KNOW BEFORE CHOOSING
AN ACTIVITY 1
INTRODUCTION TO USER EXPERIENCE 2
What Is User Experience? 4
Who Does User Experience? 5
User-Centered Design 7
Principles of User-Centered Design 7
Incorporating UCD Principles into the Product Development
Life Cycle 9
Design Thinking 11
A Variety of Requirements 12
The Product Team s Perspective 12
User Requirements 15
Getting Stakeholder Buy-In for Your Activity 16
Arguments and Counterarguments 16
Preventing Resistance 19
What Is Next? 20
BEFORE YOU CHOOSE AN ACTIVITY: LEARNING ABOUT
YOUR PRODUCT USERS 22
Introduction 24
Existing Research 24
Learn About Your Product 25
Use Your Product 26
Networking 26
Customer Support Comments 27
Social Sentiment Analysis 27
Log Files and Web Analytics 28
Your Marketing Department 31
Competitors 32
Early Adopter or Partner Feedback 35
Learn About Your Users 35
Step 1: User Profile 37
Step 2: Personas 40
Step 3: Guiding Principles/Antiprinciples 44
Step 4: Scenarios 46
Special Populations 48
International Users 48
CONTENTS
Accessibility 50
Children 51
Older Users 52
Pulling It All Together 53
Case Study: There Is Cultural Method in the Madness 54
ETHICAL AND LEGAL CONSIDERATIONS 64
Introduction 66
Policies vs. Laws vs. Ethics 66
Ethical Considerations 67
Do No Harm 70
The Right to Be Informed 70
Permission to Record 71
Create a Comfortable Experience 72
Appropriate Language 72
Anonymity vs. Confidentiality 73
The Right to Withdraw 73
Appropriate Incentives 73
Valid and Reliable Data 74
Acknowledge Your True Capabilities 75
Data Retention, Documentation, and Security 75
Debrief 76
Legal Considerations 76
Pulling It All Together 78
CONTENTS
^ SETTING UP RESEARCH FACILITIES 80
Introduction 82
Using Your Company s Existing Facilities 82
Renting a Marketing or Hotel Facility 85
Building a Permanent Facility 85
Components of a Devoted User Research Facility 86
Lab Layout 87
Pulling It All Together 95
Introduction 98
What It Takes to Choose a Method 98
Get the Right People Involved 98
Ask the Right Questions 98
Know the Limits 99
The Methods 99
Diary Studies 100
Interviews 100
Surveys 100
Card Sort 101
Focus Groups 101
Field Studies 101
Evaluation Methods 102
CONTENTS
Differences Among the Methods 102
Behavioral vs. Attitudinal 103
Research and Participant Roles 103
Lab vs. Contextual 103
Qualitative vs. Quantitative 104
Formative vs. Summative 104
Number of Users 104
Choosing the Right Method 109
PART 2 GET UP AND RUNNING 113
Introduction 116
Creating a Proposal 116
Why Create a Proposal? 117
Sections of the Proposal 117
Sample Proposal 120
Getting Commitment 124
Deciding the Duration and Timing of Your
Session 125
Recruiting Participants 126
Determining Participant Incentives 127
Developing a Recruiting Screener 129
Sample Screener 132
Creating a Recruitment Advertisement 135
Sample Posting 138
Recruitment Methods 139
Preventing No-Shows 146
Recruiting International Participants 147
Recruiting Special Populations 148
Online Services 149
CrowdSourcing 149
Tracking Participants 150
Tax Implications 151
The Professional Participant 151
Create a Watch List 151
Creating a Protocol 153
Sample Protocol 153
Piloting Your Activity 155
Is the Audiovisual Equipment Working? 155
Clarity of Instructions and Questions 155
Find Bugs or Glitches 155
Practice 155
Who Should Attend? 156
Pulling It All Together 156
DURING YOUR USER RESEARCH ACTIVITY 1 58
Introduction 160
Inviting Observers 161
Who Should NOT Observe? 162
CONTENTS
Welcoming Your Participants 163
Welcoming Participants to a Lab Session 163
Welcoming Participants in the Field 163
Introducing the Session 163
Consenting Participants 164
Providing Incentives 164
Developing Rapport 164
Warm-Up Exercises 165
Moderating Your Activity 165
Moderation Strategies 167
Using a Think-Aloud Protocol 169
Debrief Participants 171
Recording and Notetaking 171
Take Notes 171
Use Video or Audio Recording 174
Use Screen-Recording Software 175
Combine Video/Audio/Screen Recording and Notetaking 176
Dealing with Late and Absent Participants 176
The Late Participant 176
You Cannot Wait Any Longer 177
Including a Late Participant 178
The No-Show 179
Dealing with Awkward Situations 179
Participant Issues 181
Product Team/Observer Issues 187
Concluding Your Activity 189
Pulling It All Together 189
CONTENTS
PART 3 THE METHODS 191
0 DIARY STUDIES 192
Introduction 194
Things to Be Aware of When Conducting Diary Studies 194
Diary Study Formats to Choose from 195
Paper 195
E-mail 196
Voice 197
Video Diary Study 197
SMS (Text Message) 198
Social Media 199
Online Diary Study Services or Mobile Apps 199
Sampling Frequency 200
End of Day 200
Incident Diaries 200
Set Intervals 201
Random or Experiential Sampling 202
Preparing to Conduct a Diary Study 202
Identify the Type of Study to Conduct 202
Recruiting Participants 203
Diary Materials 203
Length and Frequency 203
Incentives 204
Conducting a Diary Study 204
Train the Participants 204
Monitor Data Collection 205
CONTENTS
Data Analysis and Interpretation 205
Data Cleaning 205
Affinity Diagram 206
Qualitative Analysis Tools 206
Crowd Sourcing 207
Quantitative Analysis 207
Communicating the Findings 208
Pulling It All Together 210
Case Study: Exploring People s Daily Information Needs 210
INTERVIEWS 218
Introduction 220
Preparing to Conduct an Interview 220
Identify the Objectives of the Study 221
Select the Type of Interview 222
Decide Now How You Will Analyze the Data 225
Identify the Questions 225
Test Your Questions 233
Players in Your Activity 234
Inviting Observers 235
Activity Materials 236
Conducting an Interview 236
Things to Be Aware of When Conducting Interviews 237
The Five Phases of an Interview 238
Your Role as the Interviewer 240
Monitoring the Relationship with the Interviewee 249
Dos and Don ts 251
CONTENTS
Data Analysis and Interpretation 252
Transcription 252
Structured Data 253
Unstructured Data 253
Categorizing and Counting 253
Affinity Diagram 253
Qualitative Content/Thematic Analysis 253
Communicating the Findings 256
Over Time 256
By Topic 256
By Participant 257
Pulling It All Together 257
Interview Tips 257
Case Study: Connecting Families: Importance of Including
Children as Stakeholders 258
SURVEYS 264
Introduction 266
When Should You Use a Survey? 266
Things to Be Aware of When Using a
Survey 267
Selection Bias 267
Nonresponse Bias 268
Satisficing 268
Acquiescence Bias 269
CONTENTS
Creating and Distributing Your Survey 269
Identify the Objectives of Your Study 270
Players in Your Activity 270
Number of Respondents 270
Probability Versus Nonprobability Sampling 271
Compose Your Questions 272
Determine Now How You Will Analyze Your Data 280
Building the Survey 280
Considerations When Choosing a Survey Distribution
Method 283
Pilot Test Your Survey and Iterate 289
Data Analysis and Interpretation 290
Initial Assessment 290
Types of Calculation 291
Communicating the Findings 295
Pulling It All Together 296
Case Study: Google Drive s Happiness Tracking Survey
(HaTS) 296
CARD SORTING 302
Introduction 304
Things to Be Aware of When Conducting a Card
Sort 304
Open vs. Closed Sort 305
Physical Cards or Computerized Sort? 305
CONTENTS
Remote (Online) or In-Person Sort? 305
Individual or Simultaneous Card Sort? 306
Preparing to Conduct a Card Sort 307
Identify or Create Objects and Definitions for Sorting 307
Activity Materials 309
Primary Data Collected in a Card Sort 310
Additional Data That May Be Collected in an Open
Card Sort 310
Players in Your Activity 311
Inviting Observers 313
Conducting a Card Sort 313
Activity Timeline 313
In-Person Card Sort Using Physical Cards 314
Computerized Card Sort 317
Data Analysis and Interpretation 318
Simple Summary 318
Similarity Matrix 320
Cluster Analysis 321
Analysis with a Statistics Package 324
Analysis with a Spreadsheet Package 325
Data That Computer Programs Cannot Handle 325
Interpreting the Results 326
Communicating the Findings 327
Pulling It All Together 328
Case Study: Card Sorting with Colleagues: How We Adapted
Best Practices to Fit Our Needs 328
Appendix 337
CONTENTS
FOCUS GROUPS 338
Introduction 340
Preparing to Conduct a Focus Group 340
Create a Topic/Discussion Guide 341
Players in Your Activity 346
Inviting Observers 350
Activity Materials 350
Conducting a Focus Group 351
Activity Timeline 351
Welcome the Participants 352
Introduce the Activity and Discussion Rules 352
The Focus Group Discussion 352
Modifications 353
Including Individual Activities 353
Task-Based Focus Groups 354
Day-in-the-Life 355
Iterative Focus Groups 355
The Focus Troupe 356
Online or Phone-Based Focus Groups 356
Brainstorming/Wants and Needs Analysis 357
Introduce the Activity and Brainstorming Rules 358
Prioritization 359
Data Analysis and Interpretation 363
Debrief 363
Types of Focus Group Data 363
Affinity Diagram 363
CONTENTS
Communicating the Findings 368
Lessons Learned 368
Mixing User Types 369
Removing the Difficult Participant 370
Pulling It All Together 371
Case Study: Design Concepts Focus Groups 371
^ FIELD STUDIES 378
Introduction 380
Things to Be Aware of When Conducting Field Research 381
Gaining Stakeholder Support 381
Other Things to Keep in Mind 381
Field Study Methods 382
Observation Only 387
Interacting with the User 392
Method Supplements 397
Preparing for a Field Study 400
Identify the Type of Study to Conduct 400
Players in Your Activity 400
Train the Players 404
Develop Your Protocol 405
Schedule the Visits 405
Activity Materials 407
Summary 411
Conducting a Field Study 411
Get Organized 412
CONTENTS
Meet the Participant 412
Begin Data Collection 413
Wrap-Up 414
Organize Your Data 414
Summary 415
Data Analysis and Interpretation 415
Select Your Analysis Method 417
Affinity Diagram 417
Analyzing Deep Hanging Out Data 417
Analyzing Contextual Inquiry/Design Data 418
Grounded Theory 418
Qualitative Analysis Tools 418
Communicating the Findings 418
Lessons Learned 420
Surprise Guests 420
Missing Users 421
Pulling It All Together 421
Case Study: Into the Wild: Uncovering Holistic Mobile
Insights 422
14 EVALUATION METHODS 430
Introduction 432
Things to Be Aware of When Conducting
Evaluations 433
Evaluation Methods to Choose from 433
Usability Inspection Methods 433
CONTENTS
Usability Testing 436
Live Experiments 441
Data Analysis and Interpretation 442
Communicating the Findings 443
Pulling It All Together 443
Case Study: Applying Cognitive Walkthroughs Medical
Device User Interface Design 443
PART 4 WRAPPING UP 447
Introduction 450
Prioritization of Findings 450
First Prioritization: Usability Perspective 451
Second Prioritization: Merging Usability and Product
Development Priorities 453
Presenting Your Findings 455
Why the Verbal Presentation Is Essential 456
Presentation Attendees 457
Creating a Successful Presentation 457
Delivering a Successful Presentation 461
Reporting Your Findings 463
Report Format 464
The Complete Report 464
CONTENTS
The Recommendations Report 468
The Executive Summary Report 468
Report Supplements 469
Ensuring the Incorporation of Your Findings 469
Stakeholder Involvement 469
Be a Virtual Member of the Team 470
Obtain a Status for Each Recommendation 470
Ensure the Product Team Documents Your Findings 471
Track Outcomes 471
Pulling It All Together 472
PART 5 APPENDICES 473
A Requirements for Creating a Participant Recruitment Database 474
B Report Template 482
C Glossary 492
D References 510
Index 521
|
| any_adam_object | 1 |
| author | Baxter, Kathy Courage, Catherine Caine, Kelly |
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| discipline | Kunstgeschichte Informatik |
| edition | 2. ed. |
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| spelling | Baxter, Kathy Verfasser (DE-588)184893372 aut Understanding your users a practical guide to user research methods Kathy Baxter. Catherine Courage and Kelly Caine Practical guide to user research methods 2. ed. Amsterdam [u.a.] Elsevier/Morgan Kaufmann 2015 XXXIV, 534 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [511] - 519 Includes bibliographical references and index Human-computer interaction Computer software Development User interfaces (Computer systems) Softwareergonomie (DE-588)4116523-8 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Benutzerorientierung (DE-588)4391852-9 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Mensch-Maschine-Kommunikation (DE-588)4125909-9 s Datenverarbeitung (DE-588)4011152-0 s Benutzerfreundlichkeit (DE-588)4005541-3 s DE-604 Softwareergonomie (DE-588)4116523-8 s Benutzerorientierung (DE-588)4391852-9 s Courage, Catherine Verfasser (DE-588)184893364 aut Caine, Kelly Verfasser (DE-588)1077843275 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028159934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baxter, Kathy Courage, Catherine Caine, Kelly Understanding your users a practical guide to user research methods Human-computer interaction Computer software Development User interfaces (Computer systems) Softwareergonomie (DE-588)4116523-8 gnd Datenverarbeitung (DE-588)4011152-0 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerorientierung (DE-588)4391852-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| subject_GND | (DE-588)4116523-8 (DE-588)4011152-0 (DE-588)4125909-9 (DE-588)4391852-9 (DE-588)4005541-3 |
| title | Understanding your users a practical guide to user research methods |
| title_alt | Practical guide to user research methods |
| title_auth | Understanding your users a practical guide to user research methods |
| title_exact_search | Understanding your users a practical guide to user research methods |
| title_full | Understanding your users a practical guide to user research methods Kathy Baxter. Catherine Courage and Kelly Caine |
| title_fullStr | Understanding your users a practical guide to user research methods Kathy Baxter. Catherine Courage and Kelly Caine |
| title_full_unstemmed | Understanding your users a practical guide to user research methods Kathy Baxter. Catherine Courage and Kelly Caine |
| title_short | Understanding your users |
| title_sort | understanding your users a practical guide to user research methods |
| title_sub | a practical guide to user research methods |
| topic | Human-computer interaction Computer software Development User interfaces (Computer systems) Softwareergonomie (DE-588)4116523-8 gnd Datenverarbeitung (DE-588)4011152-0 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerorientierung (DE-588)4391852-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| topic_facet | Human-computer interaction Computer software Development User interfaces (Computer systems) Softwareergonomie Datenverarbeitung Mensch-Maschine-Kommunikation Benutzerorientierung Benutzerfreundlichkeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028159934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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