The Routledge companion to ethnic marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Schriftenreihe: | Routledge companions
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 362 Seiten Illustrationen |
| ISBN: | 9780415643634 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
Contents
List offigures viii
List of tables ix
List of contributors X
Acknowledgements xvi
PARTI
Why ethnic marketing? 1
1 Introduction to ethnic marketing 3
Ahmad Jamal, Lisa Pehaloza and Michel Laroche
PART II
Processes of ethnic cultural change, socialization and technology 15
2 Models of culture change 17
Michel Laroche and Ahmad Jamal
3 Ethnic youth: parental style and consumer socialization 36
Zhiyong Yang
4 Ethnic minority consumers’responses to the web 51
Boris Bartikowski
PART III
Identity, space and ethnic entrepreneurship 67
5 Emplaced ethnicity: the role of space(s) in ethnic marketing 69
Luca M. Visconti
Contents
6 Ethnic marketing, ethnic entrepreneurship and social innovation
Abid Mehmood, Ahmad Jamal and Ven Sriram
7 The landscape of ethnic marketing in the UK
Sanya Ojo, Sonny Nwankwo and Ayantiinji Cbadamosi
8 An ethnoconsumerist approach to Hispanic small business
adoption of internet technology
Cecilia Ruvalcaba andAlladi Venkatesh
PART IV
Globalization, religion and materialism
9 Rethinking religion and ethnicity at the nexus of globalization
and consumer culture
Elif Izberk-Bilgin
10 Wanting things and needing affiliation: ethnic consumers
and materialism
Mark Cleveland
84
97
1 17
133
135
147
PART V
Market segmentation and targeting
11 Demographics and ethnic minority lifestyles
Miguel A. Zuniga and Ivonne M. Torres
12 Ethnic consumer decision making
Yasmin K. Sekhon
13 Marketing financial services to the ethnic minority customers
Intekhab (lan)Alam
14 Market segmentation by ethnicity: is it really feasible?
Andrew Lindridge
15 Ethnicity marketed to and consumed by the transcultural consumer
Est Abbam Elliot, Joseph Cherian and Hernán Casakin
PART VI
Advertising 16
16 Multicultural advertising and ethnic minority consumers
Jinnie JinyoungYoo and IVei-Na Lee
183
185
211
222
235
254
273
275
VI
Contents
17 Rethinking the Hispanic market: a call for reflexivity in
advertising practice 295
Christopher A. Chavez
18 Print advertising and Asian Indian consumers 309
Durriya H. X. Khairullah and ZahidY Khairullah
PART VII
Ethical and public policy issues in ethnic marketing 325
19 Revisiting ethnic marketing ethics 327
Cuilherme /9. Pires attd John Stanton
20 Ethnic marketing: public policy issues 343
Lisa Peti alo za
Index 358
vii |
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| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780415643634 |
| language | English |
| lccn | 2014047403 |
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| spelling | The Routledge companion to ethnic marketing edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche London Routledge, Taylor & Francis Group 2015 xvi, 362 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge companions Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Aufsatzsammlung gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 s Aufsatzsammlung f DE-604 Jamal, Ahmad 1965- (DE-588)133551571 edt Erscheint auch als Online-Ausgabe 978-0-203-08009-2 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028158603&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Routledge companion to ethnic marketing Wirtschaftsethik (DE-588)4066439-9 gnd |
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| title | The Routledge companion to ethnic marketing |
| title_auth | The Routledge companion to ethnic marketing |
| title_exact_search | The Routledge companion to ethnic marketing |
| title_full | The Routledge companion to ethnic marketing edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche |
| title_fullStr | The Routledge companion to ethnic marketing edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche |
| title_full_unstemmed | The Routledge companion to ethnic marketing edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche |
| title_short | The Routledge companion to ethnic marketing |
| title_sort | the routledge companion to ethnic marketing |
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| topic_facet | Wirtschaftsethik Aufsatzsammlung |
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