The handbook of brand management scales:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2016
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIX, 309 S. |
| ISBN: | 9780415742955 9780415742962 |
Internformat
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| 245 | 1 | 0 | |a The handbook of brand management scales |c Lia Zarantonello and Véronique Pauwels-Delassus |
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| 650 | 4 | |a Consumer behavior |x Research | |
| 650 | 4 | |a Scaling (Social sciences) |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
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| adam_text | CONTENTS
List of tables xii
List of boxes xiv
Acknowledgments xv
Foreword by K. L. Keller xvi
Foreword by S. Sthanunathan xviii
Introduction 1
1 Brand identity and brand image 6
1.1 Overview 6
1.2 Brand image (Hsieh, 2002) 7
1.3 Online corporate brand image (Da Silva 6c Syed Alwi, 2008) 10
1.4 Political candidate’s brand image (Guzman 6c Sierra, 2009) 13
1.5 B2B service brand identity (Coleman, de Chernatony Sc
Christodoulides, 2011) 15
1.6 Non-profit brand image (Michel 6c Rieunier, 2012) 18
1.7 Academic focus 21
1.8 Managerial focus 22
References 24
2 Brand associations 26
2.1 Overview 26
2.2 Brand associations (Low 6c Lamb, 2000) 27
2.3 Team brand associations in professional sport (Ross, James 6c
Vargas, 2006) 30
2.4 Corporate brand associations (Mann 6c Ghuman, 2014) 34
2.5 Academic focus 38
viii
Contents
2.6 Managerial focus
References
39
40
3 Brand personality
3.1 Overview
3.2 Dimensions of brand personality (Aaker, 1997)
3.3 Japanese and Spanish brand personality constructs (Aaker,
Benet-Martinez Sc Garolera, 2001)
3.4 Personnalité humaine et de marque/Yiumon and brand
personality (Ferrandi Sc Valette-Florence, 2002)
3.5 Brand personality in charitable giving (Venable, Rose,
Bush Sc Gilbert, 2005)
3.6 Destination personality (Ekinci Sc Hosany, 2006)
3.7 Gender dimensions of brand personality (Grohmann, 2000)
3.8 New measure of brand personality (Geuens, Wei jters ¿4՜
De Wulf, 2009)
3.9 Brand personality applied to cities (Kaplan, Yurt, Guneri Sc
Kurtulus, 2010)
3.10 Industrial brand personality (Herbst Sc Merz, 2011)
3.11 Baromètre de la personnalité de la marque/Brand personality
barometer (Ambroise Sc Valette-Florence, 2010a, 2010b)
3.12 Brand personality appeal (Freling, Crosno Sc Henard, 2011)
3.13 Brand masculine patterns (Azar, 2013)
3.14 Academic focus
3.15 Managerial focus
References
43
43
44
48
53
56
59
62
66
70
73
77
80
84
87
88
89
4 Brand authenticity
4.1 Overview
4.2 Brand authenticity (Bruhn, Schoenmiiller, Schafer Sc
Heinrich, 2012)
4.3 Brand extension authenticity (Spiggle, Nguyen Sc
Caravella, 2012)
4.4 Consumer-based brand authenticity (Napoli, Dickinson,
Beverland Sc Farrelly, 2014)
4.5 Consumer-brand relational authenticity (Ilicic Sc
Webster, 2014)
4.6 Academic focus
4.7 Managerial focus
References 5
92
92
93
96
100
104
107
108
110
5 Perceived brand differentiation 119
5.1 Overview
117
5.2 Brand parity (Muncy, 1996)
5.3 Perceived brand globalness (Steenkamp, Batra 1 “
Alden, 2003)
116
Contents ix
5.4 Perceptions of brand luxury (Vigneron 8c Johnson, 2004) 118
5.5 Brand leadership (Chang 8c Ko, 2014) 122
5.6 Academic focus 126
5.7 Managerial focus 126
References 128
6 Attitudes toward the brand 130
6.1 Overview 130
6.2 Attitude toward private-label brands (Burton, Lichtenstein,
Netemeyer 8c Garretson, 1998) 131
6.3 Children’s attitude toward the brand (Pecheux 8c
Derbaix, 1999) 134
6.4 Adolescents’ attitude toward the brand (Derbaix 8c Leheut,
2008a, 2008b) 137
6.5 Academic focus 140
6.6 Managerial focus 140
References 142
7 Experiential consumption with brands 144
7.1 Overview 144
7.2 Brand community (McAlexander, Schouten 8c Koenig, 2002) 145
7.3 Brand experience (Brakus, Schmitt 8c Zarantonello, 2009) 148
7.4 Brand experience in services organizations (Nysveen,
Pedersen 8c Skard, 2013) 151
7.5 Brand tribalism (Taute 8c Sierra, 2014) 154
7.6 Academic focus 157
7.7 Managerial focus 158
References 160
8 Consumers5 emotions toward the brand 162
8.1 Overview 162
8.2 The feeling of love toward a brand (Albert, Merunka 8c
Valette-Florence, 2009) 163
8.3 Brand romance (Patwardhan 8c Balasubramanian, 2011) 166
8.4 Brand love (Batra, Ahuvia 8c Bagozzi, 2012) 169
8.5 A new C-OAR-SE—based measure of brand love (Rossiter, 2012) 175
8.6 Negative emotions toward brands (Romani, Grappi
Dalli, 2012) 176
8.7 Romantic brand jealously (Sarkar 8c Sreejesh, 2014) 180
8.8 Academic focus 182
8.9 Managerial focus 183
References 185
9 Attachment to the brand 187
9.1 Overview 187
9.2 Attachement a la marque/Attachment to the brand
(Lacoeuilhe, 2000) 188
x Contents
9.3 Brand detachment (Perrin-Martinenq, 2004)
9 4 Consumers’ emotional attachment to brands (Thomson,
Maclnnis Park, 2005)
9.5 Brand attachment (Park, Maclnnis, Priester, Eisingerich
Iacobucci, 2010)
9.6 Academic focus
9.7 Managerial focus
References
Consumer-brand relationships 204
10.1 Overview 204
10.2 Brand loyalty (Odin, Odin Sc Valette-Florence, 2001) 205
10.3 Mesure multidimensionnelle de la confiance dans la marque/ Multi-dimensional measure of brand trust (Gurvicz ¿V
Korchia, 2002) 2 7
10.4 Brand trust (1) (Delgado-Ballester, Munuera-Alemân ¿
Yagüe-Guillén, 2003) 210
10.5 Brand relationship quality (Kim, Lee Sc Lee, 2005) 213
10.6 Dimensions of the product-brand and consumer relationship
(Veloutsou, 2007) 215
10.7 Brand trust (2) (Li, Zhou, Kashyap Sc Yang, 2007) 217
10.8 Academic focus 221
10.9 Managerial focus 222
References 224
11 Brand equity
11.1 Overview
11.2 Multi-dimensional consumer-based brand equity (Yoo Sc
Donthu, 2001)
11.3 Consumer-based brand equity (Vazquez, del Rio Sc
Iglesias, 2002)
11.4 Facets of customer-based brand equity (Netemeyer et al
2004)
11.5 Customer-based brand equity in the team sports industry
(Bauer, Sauer Sc Schmitt, 2005)
11.6 The equity of online brands (Christodoulides, de
Chernatony, Furrer, Shiu Sc Abimbola, 2006)
11.7 Cross-national consumer-based brand equity (Buil,
de Chernatony 8c Martinez, 2008)
11.8 Employee-based brand equity (King, Grace Sc
Funk, 2012)
11-9 Academic focus
11.10 Managerial focus
References
227
227
228
233
237
242
245
248
252
255
256
258
Contents xi
12 Consumer dispositions toward brands 260
12.1 Overview 260
12.2 Brand dependence (Bristow, Schneider Sc Schuler, 2002) 261
12.3 Meanings of branded products (Strizhakova, Coulter Sc Price, 2008) 263
12.4 Brand engagement in self-concept (Sprott, Czellar Sc Spangenberg, 2009) 268
12.5 Brand relevance in category (Fischer, Volckner Sc Sattler, 2010) 271
12.6 Brand schematicky (Puligadda, Ross Sc Grewal, 2012) 275
12.7 Academic focus 279
12.8 Managerial focus 280
References 282
13 Brand orientation 284
13.1 Overview 284
13.2 Multi-dimensional non-profit brand orientation (Ewing Sc Napoli, 2005) 285
13.3 Brand orientation in the business-to-business sector (Baumgarth, 2010) 289
13.4 Brand orientation in the context of destination branding (Hankinson, 2012) 291
13.5 Academic focus 294
13.6 Managerial focus 295
References 297
Author index 299
Scale index 306
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-08-14T04:00:59Z |
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| isbn | 9780415742955 9780415742962 |
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| spellingShingle | Zarantonello, Lia Pauwels-Delassus, Véronique The handbook of brand management scales Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung (DE-588)4055202-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
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| title | The handbook of brand management scales |
| title_auth | The handbook of brand management scales |
| title_exact_search | The handbook of brand management scales |
| title_full | The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus |
| title_fullStr | The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus |
| title_full_unstemmed | The handbook of brand management scales Lia Zarantonello and Véronique Pauwels-Delassus |
| title_short | The handbook of brand management scales |
| title_sort | the handbook of brand management scales |
| topic | Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung (DE-588)4055202-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc Consumer behavior Research Scaling (Social sciences) Handbooks, manuals, etc Skalierung Markenpolitik Aufsatzsammlung |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 624 Z36 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
| Exemplar 2 | ausleihbar Verfügbar Bestellen |