Verfügbarkeit: Behavioral marketing

Behavioral marketing: delivering personalized experiences at scale

"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Walters, Dave (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, NJ Wiley 2015
Schlagworte:	BUSINESS & ECONOMICS / Marketing / General Wirtschaft Internet marketing Customer relations Consumers' preferences Marketing Verbraucherverhalten
Online-Zugang:	Cover image Inhaltsverzeichnis
Zusammenfassung:	"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "..
Beschreibung:	Includes index
Beschreibung:	XXI, 229 S. Ill.
ISBN:	9781119076575

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV042719918
003	DE-604
005	20170920
007	t
008	150728s2015 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 015017698
020			\|a 9781119076575 \|c hbk. \|9 978-1-119-07657-5
035			\|a (OCoLC)915398922
035			\|a (DE-599)BVBBV042719918
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-573 \|a DE-1102 \|a DE-1049 \|a DE-1050 \|a DE-Aug4
050		0	\|a HF5415.1265
082	0		\|a 658.8/72 \|2 23
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
100	1		\|a Walters, Dave \|e Verfasser \|4 aut
245	1	0	\|a Behavioral marketing \|b delivering personalized experiences at scale \|c Dave Walters
264		1	\|a Hoboken, NJ \|b Wiley \|c 2015
300			\|a XXI, 229 S. \|b Ill.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes index
520			\|a "This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "..
650		7	\|a BUSINESS & ECONOMICS / Marketing / General \|2 bisacsh
650		4	\|a Wirtschaft
650		4	\|a Internet marketing
650		4	\|a Customer relations
650		4	\|a Consumers' preferences
650		4	\|a BUSINESS & ECONOMICS / Marketing / General
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	0		\|5 DE-604
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 9781119076391
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 9781119076438
856	4		\|u http://catalogimages.wiley.com/images/db/jimages/9781119076575.jpg \|3 Cover image
856	4	2	\|m LoC Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028151136&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-028151136

Datensatz im Suchindex

_version_	1804174924924846080
adam_text	BEHAVIORAL MARKETING / WALTERS, DAVE 1968- : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS FOREWORD (BILL NUSSEY) ACKNOWLEDGMENTS THE BEHAVIORAL MARKETING MANIFEST CHAPTER 1: BEHAVIORAL MARKETING: MORE SOPHISTICATED AUDIENCES, SMARTER TACTICS AND DEEPER PERSONALIZATION FOR ALL CHAPTER 2: WHERE ARE YOU ON THE BEHAVIORAL MARKETING SPECTRUM? CHAPTER 3: GEARING-UP FOR BEHAVIORAL MARKETING: THE ROLES, PEOPLE AND SYSTEMS NEEDED TO WIN CHAPTER 4: PACING YOURSELF: BEHAVIORAL MARKETING AT THE SPEED OF BUSINESS CHAPTER 5: BRINGING BEHAVIORAL MARKETING TO LIFE IN THE REAL WORLD CHAPTER 6: UPPING YOUR CONTENT GAME: EDUCATING CUSTOMERS THROUGHOUT THE ENTIRE CYCLE CHAPTER 7: CUSTOMER JOURNEY MAPPING: PUTTING YOURSELF IN THE CUSTOMER S SHOES CHAPTER 8: CHANNEL-LEVEL PLANNING: DELIVERING INSANE RELEVANCE EVERY TIME CHAPTER 9: DATA CAPTURE AND HYGIENE: YOU RE ONLY AS GOOD AS YOUR DATABASE CHAPTER 10: CAMPAIGN CREATION: SEGMENTS, LOGIC AND AUTOMATION ARE YOUR FRIENDS AND GREAT CREATIVE MATTERS MORE THAN EVER CHAPTER 11: BEHAVIORS AND MOBILE: YES, IT S RADICALLY DIFFERENT THAN EVERY OTHER CHANNEL CHAPTER 12: MEASUREMENT AND OPTIMIZATION: CREATING A FRAMEWORK AND MOVING YOUR OWN GOALPOSTS CHAPTER 13: IT S ALL ABOUT THE TEAM: STAFFING THE RIGHT PLAYERS TO SUCCEED CHAPTER 14: MANAGING UPWARDS: SOCIALIZE IF YOU MUST, PROVE RESULTS EVERY TIME CHAPTER 15: BEST FRIEND BRANDS: BECOMING INDISPENSABLE TO YOUR CUSTOMER CHAPTER 16: RIDING THE WAVE: CAREER SUCCESS POWERED BY BEHAVIORAL MARKETING CHAPTER 17: CLOSING THOUGHTS AND THE POWER OF ACTIONS INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Walters, Dave
author_facet	Walters, Dave
author_role	aut
author_sort	Walters, Dave
author_variant	d w dw
building	Verbundindex
bvnumber	BV042719918
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1265
callnumber-search	HF5415.1265
callnumber-sort	HF 45415.1265
callnumber-subject	HF - Commerce
classification_rvk	QP 600 QP 620
ctrlnum	(OCoLC)915398922 (DE-599)BVBBV042719918
dewey-full	658.8/72
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02557nam a2200529 c 4500</leader><controlfield tag="001">BV042719918</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170920 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150728s2015 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">015017698</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119076575</subfield><subfield code="c">hbk.</subfield><subfield code="9">978-1-119-07657-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915398922</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042719918</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-Aug4</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walters, Dave</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Behavioral marketing</subfield><subfield code="b">delivering personalized experiences at scale</subfield><subfield code="c">Dave Walters</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 229 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "..</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9781119076391</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9781119076438</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://catalogimages.wiley.com/images/db/jimages/9781119076575.jpg</subfield><subfield code="3">Cover image</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028151136&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028151136</subfield></datafield></record></collection>
id	DE-604.BV042719918
illustrated	Illustrated
indexdate	2024-07-10T07:08:08Z
institution	BVB
isbn	9781119076575
language	English
lccn	015017698
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028151136
oclc_num	915398922
open_access_boolean
owner	DE-573 DE-1102 DE-1049 DE-1050 DE-Aug4
owner_facet	DE-573 DE-1102 DE-1049 DE-1050 DE-Aug4
physical	XXI, 229 S. Ill.
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Wiley
record_format	marc
spelling	Walters, Dave Verfasser aut Behavioral marketing delivering personalized experiences at scale Dave Walters Hoboken, NJ Wiley 2015 XXI, 229 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes index "This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. ".. BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Internet marketing Customer relations Consumers' preferences BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Online-Ausgabe 9781119076391 Erscheint auch als Online-Ausgabe 9781119076438 http://catalogimages.wiley.com/images/db/jimages/9781119076575.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028151136&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Walters, Dave Behavioral marketing delivering personalized experiences at scale BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Internet marketing Customer relations Consumers' preferences BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4062644-1
title	Behavioral marketing delivering personalized experiences at scale
title_auth	Behavioral marketing delivering personalized experiences at scale
title_exact_search	Behavioral marketing delivering personalized experiences at scale
title_full	Behavioral marketing delivering personalized experiences at scale Dave Walters
title_fullStr	Behavioral marketing delivering personalized experiences at scale Dave Walters
title_full_unstemmed	Behavioral marketing delivering personalized experiences at scale Dave Walters
title_short	Behavioral marketing
title_sort	behavioral marketing delivering personalized experiences at scale
title_sub	delivering personalized experiences at scale
topic	BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Internet marketing Customer relations Consumers' preferences BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	BUSINESS & ECONOMICS / Marketing / General Wirtschaft Internet marketing Customer relations Consumers' preferences Marketing Verbraucherverhalten
url	http://catalogimages.wiley.com/images/db/jimages/9781119076575.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028151136&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT waltersdave behavioralmarketingdeliveringpersonalizedexperiencesatscale

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge