Hacking the electorate: how campaigns perceive voters
"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that mo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
[2015]
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-473 DE-739 Cover image Volltext |
| Zusammenfassung: | "This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build".. |
| Beschreibung: | 1 Online-Ressource (x, 261 Seiten) |
| ISBN: | 9781316212783 |
| DOI: | 10.1017/CBO9781316212783 |
Internformat
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Datensatz im Suchindex
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| author | Hersh, Eitan D. |
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| indexdate | 2024-08-08T00:10:31Z |
| institution | BVB |
| isbn | 9781316212783 |
| language | English |
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| spelling | Hersh, Eitan D. Verfasser (DE-588)1078257612 aut Hacking the electorate how campaigns perceive voters Eitan Hersh Cambridge Cambridge University Press [2015] © 2015 1 Online-Ressource (x, 261 Seiten) txt rdacontent c rdamedia cr rdacarrier "This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build".. POLITICAL SCIENCE / Government / General bisacsh Campaign management United States Political campaigns United States Voting United States POLITICAL SCIENCE / Government / General Regionale Disparität (DE-588)4293657-3 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Daten (DE-588)4135391-2 gnd rswk-swf Wähler (DE-588)4064144-2 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Wähler (DE-588)4064144-2 s Daten (DE-588)4135391-2 s Strategie (DE-588)4057952-9 s Regionale Disparität (DE-588)4293657-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-107-10289-7 Erscheint auch als Druck-Ausgabe, Paperback 978-1-107-50116-4 http://assets.cambridge.org/97811071/02897/cover/9781107102897.jpg Cover image https://doi.org/10.1017/CBO9781316212783 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hersh, Eitan D. Hacking the electorate how campaigns perceive voters POLITICAL SCIENCE / Government / General bisacsh Campaign management United States Political campaigns United States Voting United States POLITICAL SCIENCE / Government / General Regionale Disparität (DE-588)4293657-3 gnd Strategie (DE-588)4057952-9 gnd Daten (DE-588)4135391-2 gnd Wähler (DE-588)4064144-2 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4293657-3 (DE-588)4057952-9 (DE-588)4135391-2 (DE-588)4064144-2 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Hacking the electorate how campaigns perceive voters |
| title_auth | Hacking the electorate how campaigns perceive voters |
| title_exact_search | Hacking the electorate how campaigns perceive voters |
| title_full | Hacking the electorate how campaigns perceive voters Eitan Hersh |
| title_fullStr | Hacking the electorate how campaigns perceive voters Eitan Hersh |
| title_full_unstemmed | Hacking the electorate how campaigns perceive voters Eitan Hersh |
| title_short | Hacking the electorate |
| title_sort | hacking the electorate how campaigns perceive voters |
| title_sub | how campaigns perceive voters |
| topic | POLITICAL SCIENCE / Government / General bisacsh Campaign management United States Political campaigns United States Voting United States POLITICAL SCIENCE / Government / General Regionale Disparität (DE-588)4293657-3 gnd Strategie (DE-588)4057952-9 gnd Daten (DE-588)4135391-2 gnd Wähler (DE-588)4064144-2 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | POLITICAL SCIENCE / Government / General Campaign management United States Political campaigns United States Voting United States Regionale Disparität Strategie Daten Wähler Wahlkampf USA |
| url | http://assets.cambridge.org/97811071/02897/cover/9781107102897.jpg https://doi.org/10.1017/CBO9781316212783 |
| work_keys_str_mv | AT hersheitand hackingtheelectoratehowcampaignsperceivevoters |