Selling the silver bullet: the Lone Ranger and transmedia brand licensing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Austin
University of Texas Press
2015
|
| Edition: | First edition |
| Series: | Texas film and media studies series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 319 Seiten Illustrationen |
| ISBN: | 9780292772533 9780292772540 |
Staff View
MARC
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| 650 | 4 | |a License agreements | |
| 650 | 4 | |a Character merchandising | |
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Record in the Search Index
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| adam_text |
SELLING THE SILVER BULLET
/ SANTO, AVI [AUTHOR.]
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
HI-YO LICENSING
PUTTING ON THE MASK : CHARACTER LICENSING BEFORE THE LONE RANGER
BUILDING THE FRANCHISE ONE MARKET AT A TIME : THE LONE RANGER'S
EXTRA-TEXTUAL CAREER IN THE LATE 1930S
THE LONE RANGER AND THE LAW : THE CONSTRUCTION OF CORPORATE AUTHORSHIP
CONTAINING THE RANGER : POSTWAR CULTURAL (RE)BRANDING AND THE INDUSTRIAL
LOGICS OF CONTAINMENT
MANAGING A LEGEND : THE TROUBLED CAREER OF THE LONE RANGER AS HERITAGE
BRAND
THE LONE RANGER AND THE MOUSE HOUSE TOGETHER AT LAST? : NEW
TWENTY-FIRST-CENTURY PARTNERSHIPS IN THE LICENSING BIZ
PARTING SHOTS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Santo, Avi |
| author_GND | (DE-588)1075614376 |
| author_facet | Santo, Avi |
| author_role | aut |
| author_sort | Santo, Avi |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV042709635 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)915527280 (DE-599)BVBBV042709635 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| id | DE-604.BV042709635 |
| illustrated | Illustrated |
| indexdate | 2025-01-29T17:04:12Z |
| institution | BVB |
| isbn | 9780292772533 9780292772540 |
| language | English |
| lccn | 014040041 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028140995 |
| oclc_num | 915527280 |
| open_access_boolean | |
| owner | DE-188 DE-M382 |
| owner_facet | DE-188 DE-M382 |
| physical | X, 319 Seiten Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | University of Texas Press |
| record_format | marc |
| series2 | Texas film and media studies series |
| spelling | Santo, Avi Verfasser (DE-588)1075614376 aut Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo First edition Austin University of Texas Press 2015 X, 319 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Texas film and media studies series Includes bibliographical references and index Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028140995&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Santo, Avi Selling the silver bullet the Lone Ranger and transmedia brand licensing Includes bibliographical references and index Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| title | Selling the silver bullet the Lone Ranger and transmedia brand licensing |
| title_auth | Selling the silver bullet the Lone Ranger and transmedia brand licensing |
| title_exact_search | Selling the silver bullet the Lone Ranger and transmedia brand licensing |
| title_full | Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_fullStr | Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_full_unstemmed | Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_short | Selling the silver bullet |
| title_sort | selling the silver bullet the lone ranger and transmedia brand licensing |
| title_sub | the Lone Ranger and transmedia brand licensing |
| topic | Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| topic_facet | Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028140995&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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