Selling the silver bullet: the Lone Ranger and transmedia brand licensing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Texas film and media studies series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 319 Seiten Illustrationen |
| ISBN: | 9780292772533 9780292772540 |
Internformat
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| 245 | 1 | 0 | |a Selling the silver bullet |b the Lone Ranger and transmedia brand licensing |c Avi Santo |
| 250 | |a First edition | ||
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| 300 | |a X, 319 Seiten |b Illustrationen | ||
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| 650 | 4 | |a Lone Ranger (Fictitious character) | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a License agreements | |
| 650 | 4 | |a Character merchandising | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804174912254902272 |
|---|---|
| adam_text | SELLING THE SILVER BULLET
/ SANTO, AVI [AUTHOR.]
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
HI-YO LICENSING
PUTTING ON THE MASK : CHARACTER LICENSING BEFORE THE LONE RANGER
BUILDING THE FRANCHISE ONE MARKET AT A TIME : THE LONE RANGER S
EXTRA-TEXTUAL CAREER IN THE LATE 1930S
THE LONE RANGER AND THE LAW : THE CONSTRUCTION OF CORPORATE AUTHORSHIP
CONTAINING THE RANGER : POSTWAR CULTURAL (RE)BRANDING AND THE INDUSTRIAL
LOGICS OF CONTAINMENT
MANAGING A LEGEND : THE TROUBLED CAREER OF THE LONE RANGER AS HERITAGE
BRAND
THE LONE RANGER AND THE MOUSE HOUSE TOGETHER AT LAST? : NEW
TWENTY-FIRST-CENTURY PARTNERSHIPS IN THE LICENSING BIZ
PARTING SHOTS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Santo, Avi |
| author_GND | (DE-588)1075614376 |
| author_facet | Santo, Avi |
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| author_sort | Santo, Avi |
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| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)915527280 (DE-599)BVBBV042709635 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| isbn | 9780292772533 9780292772540 |
| language | English |
| lccn | 014040041 |
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| physical | X, 319 Seiten Illustrationen |
| publishDate | 2015 |
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| publisher | University of Texas Press |
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| spelling | Santo, Avi Verfasser (DE-588)1075614376 aut Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo First edition Austin University of Texas Press 2015 X, 319 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Texas film and media studies series Includes bibliographical references and index Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028140995&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Santo, Avi Selling the silver bullet the Lone Ranger and transmedia brand licensing Includes bibliographical references and index Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| title | Selling the silver bullet the Lone Ranger and transmedia brand licensing |
| title_auth | Selling the silver bullet the Lone Ranger and transmedia brand licensing |
| title_exact_search | Selling the silver bullet the Lone Ranger and transmedia brand licensing |
| title_full | Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_fullStr | Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_full_unstemmed | Selling the silver bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_short | Selling the silver bullet |
| title_sort | selling the silver bullet the lone ranger and transmedia brand licensing |
| title_sub | the Lone Ranger and transmedia brand licensing |
| topic | Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| topic_facet | Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028140995&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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