A beginner's guide to mobile marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2015
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Beschreibung: | XVI, 147 Seiten Diagramme, Illustrationen 23 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042709041 | ||
| 003 | DE-604 | ||
| 005 | 20160307 | ||
| 007 | t | ||
| 008 | 150722s2015 a||| |||| 00||| eng d | ||
| 020 | |z 1606498401 |9 1606498401 | ||
| 020 | |z 9781606498408 |9 9781606498408 | ||
| 035 | |a (OCoLC)959836160 | ||
| 035 | |a (DE-599)BVBBV042709041 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M347 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Garris, Molly |4 aut | |
| 245 | 1 | 0 | |a A beginner's guide to mobile marketing |c Molly Garris and Karen Mishra |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, NY |b Business Expert Press |c 2015 | |
| 300 | |a XVI, 147 Seiten |b Diagramme, Illustrationen |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references (pages 135-144) and index | |
| 505 | 8 | |a 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index | |
| 650 | 4 | |a Cell phone advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 7 | |a Cell phone advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 700 | 1 | |a Mishra, Karen E. |0 (DE-588)1031569278 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028140410 | ||
Datensatz im Suchindex
| _version_ | 1804174911329009664 |
|---|---|
| any_adam_object | |
| author | Garris, Molly Mishra, Karen E. |
| author_GND | (DE-588)1031569278 |
| author_facet | Garris, Molly Mishra, Karen E. |
| author_role | aut aut |
| author_sort | Garris, Molly |
| author_variant | m g mg k e m ke kem |
| building | Verbundindex |
| bvnumber | BV042709041 |
| classification_rvk | QP 650 |
| contents | Includes bibliographical references (pages 135-144) and index 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index |
| ctrlnum | (OCoLC)959836160 (DE-599)BVBBV042709041 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01571nam a2200373 c 4500</leader><controlfield tag="001">BV042709041</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160307 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150722s2015 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1606498401</subfield><subfield code="9">1606498401</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781606498408</subfield><subfield code="9">9781606498408</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)959836160</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042709041</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Garris, Molly</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A beginner's guide to mobile marketing</subfield><subfield code="c">Molly Garris and Karen Mishra</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 147 Seiten</subfield><subfield code="b">Diagramme, Illustrationen</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references (pages 135-144) and index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Cell phone advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Cell phone advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mishra, Karen E.</subfield><subfield code="0">(DE-588)1031569278</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028140410</subfield></datafield></record></collection> |
| id | DE-604.BV042709041 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:07:55Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028140410 |
| oclc_num | 959836160 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | XVI, 147 Seiten Diagramme, Illustrationen 23 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Expert Press |
| record_format | marc |
| spelling | Garris, Molly aut A beginner's guide to mobile marketing Molly Garris and Karen Mishra First edition New York, NY Business Expert Press 2015 XVI, 147 Seiten Diagramme, Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 135-144) and index 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index Cell phone advertising Internet marketing Cell phone advertising fast Internet marketing fast Mishra, Karen E. (DE-588)1031569278 aut |
| spellingShingle | Garris, Molly Mishra, Karen E. A beginner's guide to mobile marketing Includes bibliographical references (pages 135-144) and index 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index Cell phone advertising Internet marketing Cell phone advertising fast Internet marketing fast |
| title | A beginner's guide to mobile marketing |
| title_auth | A beginner's guide to mobile marketing |
| title_exact_search | A beginner's guide to mobile marketing |
| title_full | A beginner's guide to mobile marketing Molly Garris and Karen Mishra |
| title_fullStr | A beginner's guide to mobile marketing Molly Garris and Karen Mishra |
| title_full_unstemmed | A beginner's guide to mobile marketing Molly Garris and Karen Mishra |
| title_short | A beginner's guide to mobile marketing |
| title_sort | a beginner s guide to mobile marketing |
| topic | Cell phone advertising Internet marketing Cell phone advertising fast Internet marketing fast |
| topic_facet | Cell phone advertising Internet marketing |
| work_keys_str_mv | AT garrismolly abeginnersguidetomobilemarketing AT mishrakarene abeginnersguidetomobilemarketing |