The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2015
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Online version : Rise of the platform marketer |
| Physical Description: | XII, 228 S. Ill., graph. Darst. |
| ISBN: | 9781119059721 9781119059998 9781119059790 |
Staff View
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| id | DE-604.BV042703012 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:07:46Z |
| institution | BVB |
| isbn | 9781119059721 9781119059998 9781119059790 |
| language | English |
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| physical | XII, 228 S. Ill., graph. Darst. |
| publishDate | 2015 |
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| publisher | Wiley |
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| spelling | Dempster, Craig Verfasser aut The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee Hoboken, NJ Wiley 2015 XII, 228 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Online version : Rise of the platform marketer Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Beziehungsmarketing (DE-588)4789127-0 s Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s DE-604 Lee, John 1974- Verfasser (DE-588)1072053837 aut DE-601 pdf/application http://www.gbv.de/dms/zbw/818386924.pdf Inhaltsverzeichnis |
| spellingShingle | Dempster, Craig Lee, John 1974- The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Social Media (DE-588)4639271-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
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| title | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_auth | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_exact_search | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_full | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee |
| title_fullStr | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee |
| title_full_unstemmed | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee |
| title_short | The rise of the platform marketer |
| title_sort | the rise of the platform marketer performance marketing with google facebook and twitter plus the latest high growth digital advertising platforms |
| title_sub | performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Social Media (DE-588)4639271-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Marketing Online-Marketing Beziehungsmarketing Kundenmanagement Social Media Online-Werbung |
| url | http://www.gbv.de/dms/zbw/818386924.pdf |
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