The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Online version : Rise of the platform marketer |
| Beschreibung: | XII, 228 S. Ill., graph. Darst. |
| ISBN: | 9781119059721 9781119059998 9781119059790 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 150720s2015 ad|| |||| 00||| eng d | ||
| 020 | |a 9781119059721 |c cloth |9 978-1-11-905972-1 | ||
| 020 | |a 9781119059998 |9 978-1-119-05999-8 | ||
| 020 | |a 9781119059790 |9 978-1-119-05979-0 | ||
| 035 | |a (OCoLC)917953239 | ||
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| 245 | 1 | 0 | |a The rise of the platform marketer |b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |c Craig Dempster ; John Lee |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2015 | |
| 300 | |a XII, 228 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804174901988294656 |
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| any_adam_object | |
| author | Dempster, Craig Lee, John 1974- |
| author_GND | (DE-588)1072053837 |
| author_facet | Dempster, Craig Lee, John 1974- |
| author_role | aut aut |
| author_sort | Dempster, Craig |
| author_variant | c d cd j l jl |
| building | Verbundindex |
| bvnumber | BV042703012 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)917953239 (DE-599)GBV818386924 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042703012 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:07:46Z |
| institution | BVB |
| isbn | 9781119059721 9781119059998 9781119059790 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028134490 |
| oclc_num | 917953239 |
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| owner_facet | DE-92 DE-1102 DE-573 |
| physical | XII, 228 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley |
| record_format | marc |
| spelling | Dempster, Craig Verfasser aut The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee Hoboken, NJ Wiley 2015 XII, 228 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Online version : Rise of the platform marketer Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Beziehungsmarketing (DE-588)4789127-0 s Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s DE-604 Lee, John 1974- Verfasser (DE-588)1072053837 aut DE-601 pdf/application http://www.gbv.de/dms/zbw/818386924.pdf Inhaltsverzeichnis |
| spellingShingle | Dempster, Craig Lee, John 1974- The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Social Media (DE-588)4639271-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
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| title | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_auth | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_exact_search | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_full | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee |
| title_fullStr | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee |
| title_full_unstemmed | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster ; John Lee |
| title_short | The rise of the platform marketer |
| title_sort | the rise of the platform marketer performance marketing with google facebook and twitter plus the latest high growth digital advertising platforms |
| title_sub | performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Social Media (DE-588)4639271-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Marketing Online-Marketing Beziehungsmarketing Kundenmanagement Social Media Online-Werbung |
| url | http://www.gbv.de/dms/zbw/818386924.pdf |
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