Organizational cultures of remembrance: exploring the relationships between memory, identity, and image in an automobile company
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Mai, Daniel (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin [u.a.] De Gruyter 2015
Schriftenreihe:Media and Cultural Memory / Medien und kulturelle Erinnerung 21
Schlagworte:
Online-Zugang:DE-12
DE-1043
DE-1046
DE-858
DE-859
DE-860
DE-473
DE-739
Volltext
Beschreibung:Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future
Beschreibung:1 Online-Ressource (ix, 386 S.)
ISBN:9783110420685
DOI:10.1515/9783110420685

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