Hacking the electorate: how campaigns perceive voters
"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that mo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Cambridge University Press
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build".. |
| Beschreibung: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | ix, 261 Seiten Diagramme, Karte |
| ISBN: | 9781107102897 9781107501164 |
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Datensatz im Suchindex
| _version_ | 1806775962927366144 |
|---|---|
| adam_text |
HACKING THE ELECTORATE
/ HERSH, EITAN.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1. INTRODUCTION, 2. THE PERCEIVED VOTER MODEL; 3. THE POLICY ROOTS OF
ELITE PERCEPTIONS; 4. CAMPAIGN PERCEPTIONS QUANTIFIED; 5. THE PERCEIVED
PARTISAN; 6. THE PUBLIC CODE OF RACIALIZED ELECTIONEERING; 7.
PERSUADABLE VOTERS IN THE EYES OF THE PERSUADERS; 8. VOTERS PERCEIVED IN
SOCIAL NETWORKS AND CONSUMER FILES; 9. CONCLUSION; 10. APPENDICES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Hersh, Eitan D. |
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| discipline | Politologie Soziologie |
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| spelling | Hersh, Eitan D. Verfasser aut Hacking the electorate how campaigns perceive voters Eitan D. Hersh New York Cambridge University Press [2015] ix, 261 Seiten Diagramme, Karte txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke "This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build".. POLITICAL SCIENCE / Government / General bisacsh Campaign management United States Political campaigns United States Voting United States POLITICAL SCIENCE / Government / General Regionale Disparität (DE-588)4293657-3 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Daten (DE-588)4135391-2 gnd rswk-swf Wähler (DE-588)4064144-2 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Wähler (DE-588)4064144-2 s Daten (DE-588)4135391-2 s Strategie (DE-588)4057952-9 s Regionale Disparität (DE-588)4293657-3 s DE-604 http://assets.cambridge.org/97811071/02897/cover/9781107102897.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028121685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hersh, Eitan D. Hacking the electorate how campaigns perceive voters POLITICAL SCIENCE / Government / General bisacsh Campaign management United States Political campaigns United States Voting United States POLITICAL SCIENCE / Government / General Regionale Disparität (DE-588)4293657-3 gnd Strategie (DE-588)4057952-9 gnd Daten (DE-588)4135391-2 gnd Wähler (DE-588)4064144-2 gnd Wahlkampf (DE-588)4064292-6 gnd |
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| title | Hacking the electorate how campaigns perceive voters |
| title_auth | Hacking the electorate how campaigns perceive voters |
| title_exact_search | Hacking the electorate how campaigns perceive voters |
| title_full | Hacking the electorate how campaigns perceive voters Eitan D. Hersh |
| title_fullStr | Hacking the electorate how campaigns perceive voters Eitan D. Hersh |
| title_full_unstemmed | Hacking the electorate how campaigns perceive voters Eitan D. Hersh |
| title_short | Hacking the electorate |
| title_sort | hacking the electorate how campaigns perceive voters |
| title_sub | how campaigns perceive voters |
| topic | POLITICAL SCIENCE / Government / General bisacsh Campaign management United States Political campaigns United States Voting United States POLITICAL SCIENCE / Government / General Regionale Disparität (DE-588)4293657-3 gnd Strategie (DE-588)4057952-9 gnd Daten (DE-588)4135391-2 gnd Wähler (DE-588)4064144-2 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | POLITICAL SCIENCE / Government / General Campaign management United States Political campaigns United States Voting United States Regionale Disparität Strategie Daten Wähler Wahlkampf USA |
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