Eisenhower: the public relations president

"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to furt...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Parry, Pam (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Lanham, Md. [u.a.] Lexington Books 2014
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Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--Provided by publisher
Beschreibung:Includes bibliographical references and index
Beschreibung:XIV, 169 S.
ISBN:9780739189290

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