Social psychology of consumer behavior:
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Psychology Press
[2009]
|
| Schriftenreihe: | Frontiers of social psychology
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation. |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | ix, 396 Seiten Diagramme, Illustrationen |
| ISBN: | 9781841694986 9781138882942 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804174870210150400 |
|---|---|
| adam_text | Titel: Social psychology of consumer behavior
Autor: Wänke, Michaela
Jahr: 2009
Contents
SECTION I INTRODUCTION: A TALE OF
TWO DISCIPLINES
1 What s Social about Consumer Behavior? 3
Michaela Weinke
2 Social Psychology and Consumer Psychology:
An Unexplored Interface 19
Robert S. Wyer, Jr., and Rashmi Adaval
SECTION II THE CONSTRGAL OF CONSUMER
JUDGMENTS AND DECISIONS
3 Psychological Distance and Consumer Behavior: A Construal
Level Theory Perspective 65
Tal Eyal, Nira Liberman, and Yaacov Trope
4 The Rational Unconscious: Conscious versus Unconscious
Thought in Complex Consumer Choice 89
Ap Dijksterhuis, Rick B. tan Baaren, Karin C. A. Bangers,
Maarten W. Bos, Matthijs L. van Leeuwen, and
Andries van der Leij
5 Brands and Successful Brand Extensions: A Social Psychology
Perspective on Economic Questions 109
Herbert Bless and Rainer Greifeneder
viii CONTENTS
6 Compensatory Reasoning in Choice 131
Alexander Chernev and Ryan Hamilton
SECTION III AFFECTIVE AND COGNITIVE
FEELINGS IN CONSUMER JUDGMENT
7 Conditioning as a Source of Liking: There Is Nothing
Simple about It 151
Jan De Houwer
8 The Lexicon and Grammar of Affect as Information in
Consumer Decision Making: The GAIM 167
Michel Tuan Phatn
9 When Thinking Is Difficult: Metacognitive Experiences as
Information 201
Norbert Schwarz, Hyunjin Song, andJingXu
SECTION IV SOCIAL AND MEDIA INFLUENCES
ON JUDGMENT AND BEHAVIOR
10 Cross-Cultural Issues in Consumer Behavior 227
Sharon Shavitt, Angela Y. Lee, and Carlos J. Torelli
11 Television Viewing and Social Reality: Effects and
Underlying Processes 251
L.J. Shrum
12 Normative Influences on Consumption and
Conservation Behaviors 273
Noah ]. Goldstein and Robert B. Cialdini
13 Taking the Target s Perspective: The Persuasion
Knowledge Model 297
Amna Kirmani and Margaret C. Campbell
CONTENTS ix
SECTION V GOALS AND SELF-REGULATION
14 The Persuasive Power of Regulatory Fit 319
Angela Y. Lee and E. Tory Higgins
15 The Impulsive Consumer: Predicting Consumer Behavior
with Implicit Reaction Time Measures 335
Malte Friese, Wilhelm Hofmann, and Michaela Weinke
16 The Dynamics of Self-Regulation: When Goals Commit
versus Liberate 365
Ayelet Fishbach and ling Zhang
Index 387
|
| any_adam_object | 1 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QW 300 |
| ctrlnum | (OCoLC)913577848 (DE-599)BVBBV042677681 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| spelling | Social psychology of consumer behavior edited by Michaela Wänke New York ; London Psychology Press [2009] © 2009 ix, 396 Seiten Diagramme, Illustrationen txt rdacontent n rdamedia nc rdacarrier Frontiers of social psychology Hier auch später erschienene, unveränderte Nachdrucke This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation. Consumentengedrag gtt Sociale psychologie gtt Psychologie Consumer behavior Consumer behavior Psychological aspects Consumers Psychology Social psychology Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Sozialpsychologie (DE-588)4055891-5 gnd rswk-swf Aufsatzsammlung gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Sozialpsychologie (DE-588)4055891-5 s Aufsatzsammlung f b DE-604 Wänke, Michaela edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028109586&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Social psychology of consumer behavior Consumentengedrag gtt Sociale psychologie gtt Psychologie Consumer behavior Consumer behavior Psychological aspects Consumers Psychology Social psychology Verbraucherverhalten (DE-588)4062644-1 gnd Sozialpsychologie (DE-588)4055891-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4055891-5 |
| title | Social psychology of consumer behavior |
| title_auth | Social psychology of consumer behavior |
| title_exact_search | Social psychology of consumer behavior |
| title_full | Social psychology of consumer behavior edited by Michaela Wänke |
| title_fullStr | Social psychology of consumer behavior edited by Michaela Wänke |
| title_full_unstemmed | Social psychology of consumer behavior edited by Michaela Wänke |
| title_short | Social psychology of consumer behavior |
| title_sort | social psychology of consumer behavior |
| topic | Consumentengedrag gtt Sociale psychologie gtt Psychologie Consumer behavior Consumer behavior Psychological aspects Consumers Psychology Social psychology Verbraucherverhalten (DE-588)4062644-1 gnd Sozialpsychologie (DE-588)4055891-5 gnd |
| topic_facet | Consumentengedrag Sociale psychologie Psychologie Consumer behavior Consumer behavior Psychological aspects Consumers Psychology Social psychology Verbraucherverhalten Sozialpsychologie Aufsatzsammlung |
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