Marketing strategy: a decision-focused approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Irwin
c2014
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Publisher description Table of contents only |
| Item Description: | Includes index |
| Physical Description: | XVI, 368 S. Ill., graph. Darst. |
| ISBN: | 9780078028946 0078028949 |
Staff View
MARC
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Record in the Search Index
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T07:07:07Z |
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| isbn | 9780078028946 0078028949 |
| language | English |
| lccn | 012041227 |
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| spelling | Walker, Orville C. Verfasser aut Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins 8th ed New York, NY McGraw-Hill Irwin c2014 XVI, 368 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Mullins, John W. Verfasser (DE-588)171473213 aut http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html Table of contents only 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walker, Orville C. Mullins, John W. Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| url | http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |
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