Marketing strategy: a decision-focused approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill Irwin
c2014
|
| Ausgabe: | 8th ed |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents only |
| Beschreibung: | Includes index |
| Beschreibung: | XVI, 368 S. Ill., graph. Darst. |
| ISBN: | 9780078028946 0078028949 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042670820 | ||
| 003 | DE-604 | ||
| 005 | 20151013 | ||
| 007 | t | ||
| 008 | 150703s2014 xxuad|| |||| 00||| eng d | ||
| 010 | |a 012041227 | ||
| 020 | |a 9780078028946 |9 978-0-07-802894-6 | ||
| 020 | |a 0078028949 |9 0-07-802894-9 | ||
| 035 | |a (OCoLC)930031598 | ||
| 035 | |a (DE-599)BVBBV042670820 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-91 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b a decision-focused approach |c Orville C. Walker, Jr.; John W. Mullins |
| 250 | |a 8th ed | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c c2014 | |
| 300 | |a XVI, 368 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Mullins, John W. |e Verfasser |0 (DE-588)171473213 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028102877 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804174861252165632 |
|---|---|
| any_adam_object | |
| author | Walker, Orville C. Mullins, John W. |
| author_GND | (DE-588)171473213 |
| author_facet | Walker, Orville C. Mullins, John W. |
| author_role | aut aut |
| author_sort | Walker, Orville C. |
| author_variant | o c w oc ocw j w m jw jwm |
| building | Verbundindex |
| bvnumber | BV042670820 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)930031598 (DE-599)BVBBV042670820 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th ed |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01699nam a2200469 c 4500</leader><controlfield tag="001">BV042670820</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151013 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150703s2014 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">012041227</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780078028946</subfield><subfield code="9">978-0-07-802894-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0078028949</subfield><subfield code="9">0-07-802894-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)930031598</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042670820</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walker, Orville C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy</subfield><subfield code="b">a decision-focused approach</subfield><subfield code="c">Orville C. Walker, Jr.; John W. Mullins</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">8th ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGraw-Hill Irwin</subfield><subfield code="c">c2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 368 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mullins, John W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171473213</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028102877</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV042670820 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:07:07Z |
| institution | BVB |
| isbn | 9780078028946 0078028949 |
| language | English |
| lccn | 012041227 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028102877 |
| oclc_num | 930031598 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | XVI, 368 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Walker, Orville C. Verfasser aut Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins 8th ed New York, NY McGraw-Hill Irwin c2014 XVI, 368 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Mullins, John W. Verfasser (DE-588)171473213 aut http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html Table of contents only 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walker, Orville C. Mullins, John W. Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker, Jr.; John W. Mullins |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| url | http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach AT mullinsjohnw marketingstrategyadecisionfocusedapproach |