APA-Zitierstil (7. Ausg.)

Walker, O. C., & Mullins, J. W. (2014). Marketing strategy: A decision-focused approach (8th ed.). McGraw-Hill Irwin.

Chicago-Zitierstil (17. Ausg.)

Walker, Orville C., und John W. Mullins. Marketing Strategy: A Decision-focused Approach. 8th ed. New York, NY: McGraw-Hill Irwin, 2014.

MLA-Zitierstil (9. Ausg.)

Walker, Orville C., und John W. Mullins. Marketing Strategy: A Decision-focused Approach. 8th ed. McGraw-Hill Irwin, 2014.