Marketing in transition: scarcity, globalism, & sustainability: Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham, Heidelberg, New York, Dordrecht, London
Springer
2015
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| Ausgabe: | Reprint from original edition Proceedings of the 14th Biennial World Marketing Congress |
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XXXV, 470 Seiten) Diagramme |
| ISBN: | 9783319186870 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-18687-0 |
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| adam_text | MARKETING IN TRANSITION: SCARCITY, GLOBALISM, & SUSTAINABILITY
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SESSION 1.1: CONSUMERS AND TECHNOLOGY INTERACTION
SESSION 1.2: DEVELOPING ISSUES IN INTERNATIONAL MARKETING
SESSION 1.3: THE ROLE OF CORPORATE RESPONSIBILITY IN RETAILING
SESSION 1.4: SERVICE QUALITY AND THE SERVICE ENCOUNTER
SESSION 1.5: COMMUNICATING DEALS
SESSION 2.2: CONSUMER BRAND ISSUES
SESSION 2.3: MANAGING INNOVATION AND CREATIVITY IN THE COURSE OF NEW
PRODUCT DEVELOPMENT
SESSION 2.4: INTERNATIONAL MARKETING CHANNELS AND SERVICES
SESSION 2.5: NEW APPROACHES IN MARKETING RESEARCH
SESSION 3.1: RELATIONSHIPS, TRUST AND COMPETITIVE ADVANTAGE
SESSION 3.2: HEALTH CARE ATTITUDES AND RELATIONSHIPS
SESSION 3.3: RETAILING STRATEGY
SESSION 3.4: BEHAVIOUR WITHIN CULTURAL SUBGROUPS
SESSION 3.5: EFFECTIVE DELIVERY TECHNIQUES IN MARKETING EDUCATION
SESSION 3.6: INTERNATIONAL CONSUMER DEVELOPMENT AND BRAND MANAGEMENT
SESSION 4.1: E-MARKETING THEORY AND PRACTICE FROM AROUND THE WORLD
SESSION 4.2: EMERGING ISSUES IN GLOBAL MARKETING
SESSION 4.3: NEW APPROACHES FOR MEASURING CONSUMER EXPERIENCES AND
PURCHASE BEHAVIOR
SESSION 4.4: HEALTH CARE QUALITY, PERFORMANCE AND CONSUMER CHOICE
SESSION 4.5: RELATIONSHIP MARKETING
SESSION 5.1: THE MARKETING STRATEGY AND PERFORMANCE RELATIONSHIP
SESSION 5.2: GREEN MARKETING & SUSTAINABLE PRACTICES
SESSION 5.3: BTB RELATIONSHIP AND MANAGEMENT ISSUES
SESSION 5.4: CONSUMER BEHAVIOR IN RETAILING
SESSION 5.5: TOPICS IN WORLD TOURISM
SESSION 5.6: RESEARCH IN MARKETING ETHICS: DEVELOPMENTS AND TRENDS
SESSION 6.1: METHODOLOGICAL ISSUES RELATING TO INTERNET-BASED SURVEYS
SESSION 6.2: CAPABILITIES-BASED INTERNATIONALIZATION AND OWNERSHIP
SESSION 6.3: ETHICS AND ETHICAL CONSUMPTION
SESSION 6.4: NEW PRODUCT DEVELOPMENT STRATEGY
SESSION 6.5: BRANDING AND ITS EFFECTS
SESSION 6.6: EVOLUTION AND CHANGE IN WHOLESALING SYSTEMS
SESSION 7.1: AGE, AGEING, AND AGES
SESSION 7.3: ENVIRONMENTAL & SOCIAL ISSUES IN MARKETING
SESSION 7.4: INTERNATIONAL CULTURE AND INDIVIDUAL EFFECTS
SESSION 7.5: RETAILING AND LOYALTY
SESSION 7.6: NONPROFIT AND SOCIAL ISSUES
SESSION 8.1: INTERNATIONAL ENTREPRENEURSHIP AND MARKET ASSESSMENT
SESSION 8.2: STUDYING ADVERTISING EFFECTS AROUND THE WORLD
SESSION 8.3: MEASURING CONSUMER PERCEPTIONS OF NEW PRODUCTS, CONCEPTS,
BRAND VALUE, AND BRAND NAME CONFUSION
SESSION 8.4: RETAIL MANAGEMENT
SESSION 8.5: SERVICES MARKETING AND SERVICE EMPLOYEES: CRITICAL LINKS
SESSION 8.6: DESIGN AND CHOICE IN THE SUPPLY CHAIN
SESSION 9.1: INCLUSIVE CAPITALISM—EMERGING TOPICS ON THE
BASE-OF-THE-PYRAMID MODEL IN GLOBAL MARKETING
SESSION 9.2: SALES MANAGEMENT PERSPECTIVES: COMMUNICATIONS, LEADERSHIP,
AND CONTROL SYSTEMS
SESSION 9.3: BEHAVIORAL ASPECTS OF SERVICES MARKETING.- SESSION 9.4:
EMERGING ISSUES IN ENTREPRENEURSHIP
SESSION 9.5: INTERNATIONAL RETAILING
SESSION 10.1: PRODUCT AND PRICING STRATEGIES.- SESSION 10.2: NONPROFIT
MARKETING
SESSION 10.3: BRANDS AS PEOPLE?.- SESSION 10.4: INTERACTIONAL ISSUES
IN BTB.- SESSION 10.5: CODES OF ETHICS AND VALUES
SESSION 11.1: CONSUMER NORMS WITHIN SOCIETIES
SESSION 11.2: NEW DEVELOPMENTS IN E-MARKETING
SESSION 11.4: ENVIRONMENTAL ISSUES IN MARKETING
SESSION 11.5: ENTREPRENEURSHIP AND STRATEGY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MARKETING IN TRANSITION: SCARCITY, GLOBALISM, & SUSTAINABILITY
/
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2009 WORLD MARKETING
CONGRESS HELD IN OSLO, NORWAY WITH THE THEME MARKETING IN TRANSITION:
SCARCITY, GLOBALISM, & SUSTAINABILITY. THE FOCUS OF THE CONFERENCE AND
THE ENCLOSED PAPERS IS ON MARKETING THOUGHT AND PRACTICES THROUGHOUT THE
WORLD. THIS VOLUME RESENTS PAPERS ON VARIOUS TOPICS INCLUDING MARKETING
MANAGEMENT, MARKETING STRATEGY, AND CONSUMER BEHAVIOR. FOUNDED IN 1971,
THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION
DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE
SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS
SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS
CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND
THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| spellingShingle | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 Economics Marketing Economics/Management Science Business Strategy/Leadership Sales/Distribution/Call Center/Customer Service Management Wirtschaft Marketing (DE-588)4037589-4 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066528-8 (DE-588)1071861417 |
| title | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 |
| title_alt | Proceedings of the 14th Biennial World Marketing Congress |
| title_auth | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 |
| title_exact_search | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 |
| title_full | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 Colin L. Campbell ed. |
| title_fullStr | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 Colin L. Campbell ed. |
| title_full_unstemmed | Marketing in transition: scarcity, globalism, & sustainability Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 Colin L. Campbell ed. |
| title_short | Marketing in transition: scarcity, globalism, & sustainability |
| title_sort | marketing in transition scarcity globalism sustainability proceedings of the 2009 world marketing congress oslo norway july 22 25 2009 |
| title_sub | Proceedings of the 2009 World Marketing Congress ; Oslo, Norway July 22-25, 2009 |
| topic | Economics Marketing Economics/Management Science Business Strategy/Leadership Sales/Distribution/Call Center/Customer Service Management Wirtschaft Marketing (DE-588)4037589-4 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd |
| topic_facet | Economics Marketing Economics/Management Science Business Strategy/Leadership Sales/Distribution/Call Center/Customer Service Management Wirtschaft Wirtschaftswissenschaften Konferenzschrift 2009 Oslo |
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