(2015). Proceedings of the 1995 World Marketing Congress: Presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 (Repr. from original ed.). Springer International Publishing. https://doi.org/10.1007/978-3-319-17311-5
Chicago-Zitierstil (17. Ausg.)Proceedings of the 1995 World Marketing Congress: Presented by the Academy of Marketing Science and Hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995. Repr. from original ed. Cham [u.a.]: Springer International Publishing, 2015. https://doi.org/10.1007/978-3-319-17311-5.
MLA-Zitierstil (9. Ausg.)Proceedings of the 1995 World Marketing Congress: Presented by the Academy of Marketing Science and Hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995. Repr. from original ed. Springer International Publishing, 2015. https://doi.org/10.1007/978-3-319-17311-5.