Proceedings of the 1995 World Marketing Congress: presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham [u.a.]
Springer International Publishing
2015
|
| Ausgabe: | Repr. from original ed. |
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XI, 554 S.) |
| ISBN: | 9783319173115 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-17311-5 |
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| adam_text | PROCEEDINGS OF THE 1995 WORLD MARKETING CONGRESS
/ GRANT, K.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE OLYMPICS AND THE MARKETING OF SPORTS
INTERNATIONAL TRADE, JOINT VENTURES AND RELATED STRATEGIES
MACRO/ENVIRONMENTAL/ETHICS/QUALITY-OF-LIFE MARKETING: ETHICS, HEALTH
PUBLIC POLICY, AND INTERNATIONAL MARKET SEGMENTATION
THEORETICAL CONCEPTS AND PRACTICAL APPLICATIONS
MACRO/ENVIRONMENTAL/ETHICS/QUALITY-OF-LIFE MARKETING: MARKETING AND
ENVIRONMENT
SELLING AND SALES MANAGEMENT ISSUES: STRATEGIC ISSUES IN SALES
MANAGEMENT
CROSS CULTURAL ISSUES IN CONSUMER BEHAVIOR: SPECIAL TOPICS
DEVELOPMENTS IN MARKETING RESEARCH: NEW DIRECTIONS IN MARKETING RESEARCH
PRICING AND COUNTERTRADE (PRICING & BARTER)
SERVICES MARKETING TRACK: MANAGEMENT ISSUES IN SERVICES MARKETING
CONTEMPORARY ISSUES IN ASIAN/PACIFIC MARKETS
CHANNELS OF DISTRIBUTION, STRATEGIC ALLIANCES AND DIRECT MARKETING
CROSS CULTURAL ISSUES IN CONSUMER BEHAVIOR: REGIONAL COMPARISONS IN
CONSUMER BEHAVIOR
DEVELOPMENT IN MARKETING RESEARCH: ANALYTICAL TECHNIQUES: NEW
APPLICATIONS
RELATIONSHIP MARKETING: SEX, SERVICE QUALITY AND CUSTOMER SATISFACTION
CHALLENGES OF MARKETING AND ECONOMIC DEVELOPMENT: CONTEMPORARY ISSUES
CHANNELS OF DISTRIBUTION, STRATEGIC ALLIANCES, AND DIRECT MARKETING:
BUILDING STRATEGIC ALLIANCES
CROSS CULTURAL ISSUES IN CONSUMER BEHAVIOR: REGIONAL COMPARISONS IN
CONSUMER BEHAVIOR
ISSUES IN INTERNATIONAL RETAILING: CONTEMPORARY ISSUES IN RETAILING
THE OLYMPICS AND THE MARKETING OF SPORTS: SPONSORSHIP
RELATIONSHIP MARKETING: A NEW PHILOSOPHY FOR MARKETING OR A NEW FUNCTION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1995 WORLD MARKETING CONGRESS
/ GRANT, K.
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1995 WORLD MARKETING
CONGRESS HELD IN ISTANBUL, TURKEY. THE FOCUS OF THE CONFERENCE AND THE
ENCLOSED PAPERS IS ON MARKETING THOUGHT AND PRACTICES THROUGHOUT THE
WORLD. THIS VOLUME RESENTS PAPERS ON VARIOUS TOPICS INCLUDING MARKETING
MANAGEMENT, MARKETING STRATEGY, AND CONSUMER BEHAVIOR. FOUNDED IN 1971,
THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION
DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE
SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS
SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS
CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND
THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| discipline | Wirtschaftswissenschaften |
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| genre | (DE-588)1071861417 Konferenzschrift 1995 Melbourne gnd-content |
| genre_facet | Konferenzschrift 1995 Melbourne |
| id | DE-604.BV042669395 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:06:57Z |
| institution | BVB |
| isbn | 9783319173115 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028101479 |
| oclc_num | 913610265 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XI, 554 S.) |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 Economics Marketing Economics/Management Science Business Strategy/Leadership Sales/Distribution/Call Center/Customer Service Management Wirtschaft Wirtschaftswissenschaften (DE-588)4066528-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4066528-8 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 |
| title_auth | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 |
| title_exact_search | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 |
| title_full | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 K. Grant and I. Walker eds. |
| title_fullStr | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 K. Grant and I. Walker eds. |
| title_full_unstemmed | Proceedings of the 1995 World Marketing Congress presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 K. Grant and I. Walker eds. |
| title_short | Proceedings of the 1995 World Marketing Congress |
| title_sort | proceedings of the 1995 world marketing congress presented by the academy of marketing science and hosted by the department of marketing monash university melbourne australia melbourne australia july 6 10 1995 |
| title_sub | presented by the Academy of Marketing Science and hosted by The Department of Marketing, Monash University Melbourne, Australia ; Melbourne, Australia, July 6-10, 1995 |
| topic | Economics Marketing Economics/Management Science Business Strategy/Leadership Sales/Distribution/Call Center/Customer Service Management Wirtschaft Wirtschaftswissenschaften (DE-588)4066528-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Economics Marketing Economics/Management Science Business Strategy/Leadership Sales/Distribution/Call Center/Customer Service Management Wirtschaft Wirtschaftswissenschaften Konferenzschrift 1995 Melbourne |
| url | https://doi.org/10.1007/978-3-319-17311-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028101479&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028101479&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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