Ask, measure, learn: using social media analytics to understand and influence customer behavior
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Beijing [u.a.]
O'Reilly
2014
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | 1 Online-Ressource (XXVI, 304 S.) Ill., graph. Darst. |
| ISBN: | 9781449336752 |
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Datensatz im Suchindex
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| author | Finger, Lutz Dutta, Soumitra 1963- |
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| discipline | Allgemeines Informatik Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:07:00Z |
| institution | BVB |
| isbn | 9781449336752 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028098313 |
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| spelling | Finger, Lutz Verfasser aut Ask, measure, learn using social media analytics to understand and influence customer behavior Lutz Finger and Soumitra Dutta 1. ed. Beijing [u.a.] O'Reilly 2014 1 Online-Ressource (XXVI, 304 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 s Marketing (DE-588)4037589-4 s DE-604 Dutta, Soumitra 1963- Verfasser (DE-588)170803805 aut |
| spellingShingle | Finger, Lutz Dutta, Soumitra 1963- Ask, measure, learn using social media analytics to understand and influence customer behavior Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Ask, measure, learn using social media analytics to understand and influence customer behavior |
| title_auth | Ask, measure, learn using social media analytics to understand and influence customer behavior |
| title_exact_search | Ask, measure, learn using social media analytics to understand and influence customer behavior |
| title_full | Ask, measure, learn using social media analytics to understand and influence customer behavior Lutz Finger and Soumitra Dutta |
| title_fullStr | Ask, measure, learn using social media analytics to understand and influence customer behavior Lutz Finger and Soumitra Dutta |
| title_full_unstemmed | Ask, measure, learn using social media analytics to understand and influence customer behavior Lutz Finger and Soumitra Dutta |
| title_short | Ask, measure, learn |
| title_sort | ask measure learn using social media analytics to understand and influence customer behavior |
| title_sub | using social media analytics to understand and influence customer behavior |
| topic | Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Soziale Software Marketing |
| work_keys_str_mv | AT fingerlutz askmeasurelearnusingsocialmediaanalyticstounderstandandinfluencecustomerbehavior AT duttasoumitra askmeasurelearnusingsocialmediaanalyticstounderstandandinfluencecustomerbehavior |