Big data, mining, and analytics: components of strategic decision making
"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (includi...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boca Raton, Fla.
CRC Press
2014
|
| Schlagworte: | |
| Zusammenfassung: | "Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet...which leads to another vast data source. When all these bits are combined with those from other media...wireless and wired telephony, cable, satellite, and so forth...the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XV, 305 S.) Ill., graph. Darst. |
| ISBN: | 9781466568716 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet...which leads to another vast data source. When all these bits are combined with those from other media...wireless and wired telephony, cable, satellite, and so forth...the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context".. | ||
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| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-08-01T12:06:57Z |
| institution | BVB |
| isbn | 9781466568716 |
| language | English |
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| spellingShingle | Big data, mining, and analytics components of strategic decision making COMPUTERS / Database Management / General bisacsh COMPUTERS / Database Management / Data Mining bisacsh COMPUTERS / Information Technology bisacsh Datenverarbeitung Strategic planning Data processing Data mining Big data Business planning Data processing Webometrics Data loggers COMPUTERS / Database Management / General COMPUTERS / Database Management / Data Mining COMPUTERS / Information Technology Datenanalyse (DE-588)4123037-1 gnd Datenmanagement (DE-588)4213132-7 gnd Big Data (DE-588)4802620-7 gnd Data Mining (DE-588)4428654-5 gnd |
| subject_GND | (DE-588)4123037-1 (DE-588)4213132-7 (DE-588)4802620-7 (DE-588)4428654-5 (DE-588)4143413-4 |
| title | Big data, mining, and analytics components of strategic decision making |
| title_auth | Big data, mining, and analytics components of strategic decision making |
| title_exact_search | Big data, mining, and analytics components of strategic decision making |
| title_full | Big data, mining, and analytics components of strategic decision making Stephan Kudyba [ed.] |
| title_fullStr | Big data, mining, and analytics components of strategic decision making Stephan Kudyba [ed.] |
| title_full_unstemmed | Big data, mining, and analytics components of strategic decision making Stephan Kudyba [ed.] |
| title_short | Big data, mining, and analytics |
| title_sort | big data mining and analytics components of strategic decision making |
| title_sub | components of strategic decision making |
| topic | COMPUTERS / Database Management / General bisacsh COMPUTERS / Database Management / Data Mining bisacsh COMPUTERS / Information Technology bisacsh Datenverarbeitung Strategic planning Data processing Data mining Big data Business planning Data processing Webometrics Data loggers COMPUTERS / Database Management / General COMPUTERS / Database Management / Data Mining COMPUTERS / Information Technology Datenanalyse (DE-588)4123037-1 gnd Datenmanagement (DE-588)4213132-7 gnd Big Data (DE-588)4802620-7 gnd Data Mining (DE-588)4428654-5 gnd |
| topic_facet | COMPUTERS / Database Management / General COMPUTERS / Database Management / Data Mining COMPUTERS / Information Technology Datenverarbeitung Strategic planning Data processing Data mining Big data Business planning Data processing Webometrics Data loggers Datenanalyse Datenmanagement Big Data Data Mining Aufsatzsammlung |
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