All thumbs: mobile marketing that works
"With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
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| Schlagworte: | |
| Zusammenfassung: | "With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign".. |
| Beschreibung: | VI, 218 p. |
| ISBN: | 9781137279279 |
Internformat
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| 520 | |a "With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Mobile commerce | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Mobile communication systems | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Direct | |
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Datensatz im Suchindex
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| author | Kelley, Michael Dru |
| author_facet | Kelley, Michael Dru |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042657405 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:06:38Z |
| institution | BVB |
| isbn | 9781137279279 |
| language | English |
| lccn | 014004352 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028077392 |
| oclc_num | 920671931 |
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| physical | VI, 218 p. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
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| spelling | Kelley, Michael Dru Verfasser aut All thumbs mobile marketing that works Michael Dru Kelley 2014 VI, 218 p. txt rdacontent n rdamedia nc rdacarrier "With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign".. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh Wirtschaft Internet marketing Mobile commerce Branding (Marketing) Mobile communication systems BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct |
| spellingShingle | Kelley, Michael Dru All thumbs mobile marketing that works BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh Wirtschaft Internet marketing Mobile commerce Branding (Marketing) Mobile communication systems BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct |
| title | All thumbs mobile marketing that works |
| title_auth | All thumbs mobile marketing that works |
| title_exact_search | All thumbs mobile marketing that works |
| title_full | All thumbs mobile marketing that works Michael Dru Kelley |
| title_fullStr | All thumbs mobile marketing that works Michael Dru Kelley |
| title_full_unstemmed | All thumbs mobile marketing that works Michael Dru Kelley |
| title_short | All thumbs |
| title_sort | all thumbs mobile marketing that works |
| title_sub | mobile marketing that works |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh Wirtschaft Internet marketing Mobile commerce Branding (Marketing) Mobile communication systems BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct Wirtschaft Internet marketing Mobile commerce Branding (Marketing) Mobile communication systems |
| work_keys_str_mv | AT kelleymichaeldru allthumbsmobilemarketingthatworks |