Take charge product management: time-tested tips, tactics, and tools for the new or improved product manager
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill
Actuation Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 230 S. graph. Darst. 23 cm |
| ISBN: | 9780615379272 0615379273 |
Internformat
MARC
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| 035 | |a (OCoLC)914281992 | ||
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| 100 | 1 | |a Geracie, Greg |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Take charge product management |b time-tested tips, tactics, and tools for the new or improved product manager |c Greg Geracie |
| 264 | 1 | |a Chicago, Ill |b Actuation Press |c 2010 | |
| 300 | |a 230 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a New products / Management | |
| 650 | 4 | |a Marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-028070224 | ||
Datensatz im Suchindex
| _version_ | 1804174820363993088 |
|---|---|
| adam_text | Titel: Take charge product management
Autor: Geracie, Greg
Jahr: 2010
Contents
Acknowledgements 11
Chapter One: Your Mission, Should You Choose
to Accept It... 15
Minting Product Managers 16
What Exactly Is Product Management? 20
About This Book 22
Chapter One s Tips for Taking Charge 23
Chapter Two: The Role of a Product Manager 25
Your Responsibilities as a Product Manager 27
Challenges You Can Expect to Encounter 30
Skills to Succeed 34
Balancing Competing Priorities 40
Consensus Building and Cross-Functional Teams 45
Chapter Two s Tips for Taking Charge 46
Chapter Three: Key Activities to Help You
Succeed 49
Immerse Yourself in Your Organization s Objectives 52
Understanding Your Company s Growth Stage and Its
Impact 58
Different Product Management Approaches 63
Chapter Three s Tips for Taking Charge 72
Chapter Four: Establish Firm Footing 75
Begin by Taking an Inventory 78
Informally Survey Your Internal Constituents 96
Developing a Preliminary Plan (Hypothesis) 98
Chapter Four s Tips for Taking Charge 101
Chapter Five: Formúlate a Winning Approach
to the Market 103
Develop a Vision for Your Offering 107
Justify with a Solid Business Case 119
Vest Your Organization 123
Chapter Five s Tips for Taking Charge 125
Chapter Six: Moving from Vision to Execution 127
Product lifecycle Management (PLM) Framework 130
Product Decision-Making Framework 139
Leveraging Cross-Functional Teams at this Phase 146
Developing Product Roadmaps 149
Chapter Six s Tips for Taking Charge 155
Chapter Seven: Product Development 157
Staying in Sync with the Development Team 160
Further Defining Requirements 167
Maintaining Flexibility 170
Iterating with Customers 171
Supporting the Product Launch 180
The Emergence of Agüe 186
Chapter Seven s Tips for Taking Charge 190
Chapter Eight: Never Take Your Eye Off the
Market 193
Market Dynamics and Competitive Analysis Frameworks 195
Develop a System to Capture Near Real-Time Market
Information 206
Chapter Eight s Tips for Taking Charge 207
Chapter Nine: Documenting Results 209
Objective Data is Essential for Your Success 212
Make the Shift to Proactive Product Management 219
Leaving Documentation Behind for Those Who Follow 220
Chapter Nine s Tips for Taking Charge 222
Epilogue 225
Index 227
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780615379272 0615379273 |
| language | English |
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| physical | 230 S. graph. Darst. 23 cm |
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| spelling | Geracie, Greg Verfasser aut Take charge product management time-tested tips, tactics, and tools for the new or improved product manager Greg Geracie Chicago, Ill Actuation Press 2010 230 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Product management New products / Management Marketing Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028070224&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Geracie, Greg Take charge product management time-tested tips, tactics, and tools for the new or improved product manager Product management New products / Management Marketing Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4125960-9 |
| title | Take charge product management time-tested tips, tactics, and tools for the new or improved product manager |
| title_auth | Take charge product management time-tested tips, tactics, and tools for the new or improved product manager |
| title_exact_search | Take charge product management time-tested tips, tactics, and tools for the new or improved product manager |
| title_full | Take charge product management time-tested tips, tactics, and tools for the new or improved product manager Greg Geracie |
| title_fullStr | Take charge product management time-tested tips, tactics, and tools for the new or improved product manager Greg Geracie |
| title_full_unstemmed | Take charge product management time-tested tips, tactics, and tools for the new or improved product manager Greg Geracie |
| title_short | Take charge product management |
| title_sort | take charge product management time tested tips tactics and tools for the new or improved product manager |
| title_sub | time-tested tips, tactics, and tools for the new or improved product manager |
| topic | Product management New products / Management Marketing Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Product management New products / Management Marketing Produktmanagement |
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