Design und Ökonomie:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Paderborn
Fink
2015
|
| Schriftenreihe: | Design studieren
utb 3726 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 119 S. Ill. |
| ISBN: | 9783825237264 3825237265 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
INHALT
MASSGABE 7
1 MARKT 13
1.1 DESIGN ALS SCHLUESSELFAKTOR IM FREIEN WETTBEWERB 15
1.2 DESIGN ALS KIND DER INDUSTRIELLEN WIRTSCHAFT 25
1.3 DESIGN, STYLING UND MARKTDYNAMIK 33
2 MARKE 43
2.1 MARKE AUS SICHT VON UNTERNEHMEN 45
2.2 MARKEN UND KONSUMENTEN 55
2.3 MARKE UND DIE OEKONOMISIERUNG DES SOZIALEN 61
3 MEDIEN 67
3.1 DIE OEKONOMIE DER NEUEN MEDIEN 69
3.2 WERBUNG 87
4 MANAGEMENT 97
4.1 BUSINESS-DESIGN 99
4.2 DESIGNMANAGEMENT 109
HTTP://D-NB.INFO/1022529226 |
| any_adam_object | 1 |
| author | Baron, Oliver 1968- Pfaff, Marc |
| author_GND | (DE-588)136017347 |
| author_facet | Baron, Oliver 1968- Pfaff, Marc |
| author_role | aut aut |
| author_sort | Baron, Oliver 1968- |
| author_variant | o b ob m p mp |
| building | Verbundindex |
| bvnumber | BV042634350 |
| classification_rvk | AP 17600 QP 624 |
| ctrlnum | (OCoLC)915135651 (DE-599)DNB1022529226 |
| dewey-full | 658.5752 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5752 |
| dewey-search | 658.5752 |
| dewey-sort | 3658.5752 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Kunstgeschichte Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042634350 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T08:45:26Z |
| institution | BVB |
| isbn | 9783825237264 3825237265 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028066864 |
| oclc_num | 915135651 |
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| physical | 119 S. Ill. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Fink |
| record_format | marc |
| series2 | Design studieren utb |
| spellingShingle | Baron, Oliver 1968- Pfaff, Marc Design und Ökonomie Design (DE-588)4011510-0 gnd Markt (DE-588)4037621-7 gnd Markenpolitik (DE-588)4144679-3 gnd Produktgestaltung (DE-588)4047340-5 gnd Werbung (DE-588)4065541-6 gnd Industriedesign (DE-588)4072788-9 gnd |
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| title | Design und Ökonomie |
| title_auth | Design und Ökonomie |
| title_exact_search | Design und Ökonomie |
| title_full | Design und Ökonomie Oliver Baron ; Marc Pfaff |
| title_fullStr | Design und Ökonomie Oliver Baron ; Marc Pfaff |
| title_full_unstemmed | Design und Ökonomie Oliver Baron ; Marc Pfaff |
| title_short | Design und Ökonomie |
| title_sort | design und okonomie |
| topic | Design (DE-588)4011510-0 gnd Markt (DE-588)4037621-7 gnd Markenpolitik (DE-588)4144679-3 gnd Produktgestaltung (DE-588)4047340-5 gnd Werbung (DE-588)4065541-6 gnd Industriedesign (DE-588)4072788-9 gnd |
| topic_facet | Design Markt Markenpolitik Produktgestaltung Werbung Industriedesign |
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| work_keys_str_mv | AT baronoliver designundokonomie AT pfaffmarc designundokonomie |
Beschreibung
Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 AP 17600 B265 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |