The strategy planning process: analyses, options, projects
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Heidelberg [u.a.]
Springer
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Aus dem Dt. übers. |
| Beschreibung: | XVIII, 277 S. graph. Darst. 235 mm x 155 mm |
| ISBN: | 3662456486 9783662456484 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1809771708436971520 |
|---|---|
| adam_text |
CONTENTS
1 INTRODUCTION 1
REFERENCES : 4
PART I IDEA OF STRATEGIC PLANNING
2 STRATEGIES, STRATEGIC PLANNING AND SUCCESS POTENTIALS 7
2.1 STRATEGIES 7
2.2 STRATEGIC PLANNING 9
2.3 BUILDING AND MAINTAINING SUCCESS POTENTIALS AS THE MAIN
PURPOSE OF STRATEGIC PLANNING 10
REFERENCES 15
3 DEVELOPMENT OF STRATEGIC PLANNING AND ITS INTEGRATION INTO
STRATEGIC MANAGEMENT 17
3.1 DEVELOPMENT OF STRATEGIC PLANNING 17
3.2 INTEGRATION OF STRATEGIC PLANNING INTO STRATEGIC MANAGEMENT. 20
REFERENCES 22
4 ASSESSING STRATEGIC INTENTIONS 25
4.1 CONCRETIZATION LEVELS OF STRATEGIC INTENTIONS 25
4.2 ASSESSING SUCCESS POTENTIALS AND STRATEGIES 26
4.3 ASSESSING STRATEGIC PROJECTS 29
PART II STRATEGIC DOCUMENTS AND STRATEGY PLANNING PROCESS
5 STRATEGIC DOCUMENTS 35
5.1 CATEGORIES OF STRATEGIC DOCUMENTS 35
5.2 COMPANY-SPECIFIC COMBINATIONS OF STRATEGIC DOCUMENTS 38
REFERENCES 40
6 STRATEGY PLANNING PROCESS 41
6.1 BASIS OF THE PROCESS 41
6.2 THE PROPOSED STRATEGY PLANNING PROCESS 42
6.3 ADAPTING THE PROCESS 45
VII
HTTP://D-NB.INFO/1059935473
VIII
CONTENTS
6.4 LINKING THE PROCESS WITH THE MAIN ANALYSIS AND
PLANNING TOOLS 47
REFERENCES 52
PART III INITIALIZING STRATEGIC PLANNING
7 DEFINING THE CURRENT STRATEGIC BUSINESSES 55
7.1 INTRODUCTION 55
7.2 DEFINING AND STRUCTURING MARKETS 55
7.3 NOTION AND TYPES OF STRATEGIC BUSINESSES 57
7.4 PROCESS FOR DEFINING THE CURRENT STRATEGIC BUSINESSES 60
7.4.1 OVERVIEW 60
7.4.2 DESCRIPTION OF THE STEPS 60
7.4.3 EXAMPLE OF APPLYING THE PROCESS 62
REFERENCES 65
8 PREPARING THE STRATEGY PLANNING PROJECT 67
8.1 INTRODUCTION 67
8.2 PROCESS FOR PREPARING THE STRATEGY PLANNING PROJECT 68
8.2.1 OVERVIEW 68
8.2.2 FORMULATING KEY ISSUES 68
8.2.3 DETERMINING THE SCOPE OF THE PROJECT AND DEFINING THE
DOCUMENTS TO DEVELOP 69
8.2.4 DETERMINING THE BOUNDARY CONDITIONS 70
8.2.5 DECIDING WHETHER TO HIRE A CONSULTANT 71
8.2.6 FIXING THE PROJECT PROCESS AND THE PROJECT
ORGANIZATION 72
8.2.7 BUDGETING THE STRATEGY PLANNING PROJECT 75
REFERENCES 75
9 STAKEHOLDER ANALYSIS AND REVISING THE MISSION STATEMENT 77
9.1 INTRODUCTION 77
9.2 STAKEHOLDER ANALYSIS 77
9.3 NOTION, EFFECTS AND CONTENT OF MISSION STATEMENTS 78
9.4 PROCESS FOR STAKEHOLDER ANALYSIS AND REVISING THE MISSION
STATEMENT 80
9.4.1 OVERVIEW 80
9.4.2 DESCRIPTION OF THE STEPS 81
REFERENCES 83
PART IV STRATEGIC ANALYSIS AT THE CORPORATE LEVEL
10 GLOBAL ENVIRONMENTAL ANALYSIS 89
10.1 INTRODUCTION 89
10.2 PESTEL ANALYSIS 89
10.3 SCENARIO ANALYSIS 92
CONTENTS IX
10.4 PROCESS FOR THE GLOBAL ENVIRONMENTAL ANALYSIS 94
10.4.1 OVERVIEW 94
10.4.2 DESCRIPTION OF THE STEPS 94
REFERENCES 96
11 ANALYZING THE RELEVANT INDUSTRIES 97
11.1 INTRODUCTION 97
11.2 FIVE FORCES MODEL 98
11.3 STRATEGIC GROUPS MODEL 103
11.4 PROCESS FOR ANALYZING RELEVANT INDUSTRIES 107
11.4.1 OVERVIEW 107
11.4.2 DESCRIPTION OF THE STEPS 107
REFERENCES 110
12 PORTFOLIO ANALYSIS ILL
12.1 INTRODUCTION ILL
12.2 BOSTON CONSULTING GROUP PORTFOLIO 112
12.2.1 PORTFOLIO MATRIX 112
12.2.2 BASIS OF THE PORTFOLIO 113
12.2.3 RECOMMENDATIONS FOR THE BUSINESSES AND THE PORTFOLIO
AS A WHOLE 118
12.3 MCKINSEY PORTFOLIO 121
12.3.1 PORTFOLIO MATRIX 121
12.3.2 BASIS OF THE PORTFOLIO 126
12.3.3 RECOMMENDATIONS FOR THE BUSINESSES AND THE PORTFOLIO
AS A WHOLE 128
12.4 PROCESS OF PORTFOLIO ANALYSIS 129
12.4.1 OVERVIEW 129
12.4.2 METHODOLOGICAL DECISIONS 129
12.4.3 ESTABLISHING THE PORTFOLIO 131
12.4.4 ASSESSING THE PORTFOLIO 131
12.4.5 EXAMPLE OF APPLYING THE PROCESS 132
REFERENCES 136
13 DIAGNOSING STRATEGIC CHALLENGES AT THE CORPORATE LEVEL 137
13.1 INTRODUCTION 137
13.2 SWOT ANALYSIS 137
13.3 TOWS MATRIX 139
13.4 PROCESS FOR DIAGNOSING STRATEGIC CHALLENGES AT THE CORPORATE
LEVEL 142
13.4.1 OVERVIEW 142
13.4.2 DESCRIPTION OF THE STEPS 142
REFERENCES 144
X
CONTENTS
PART V DEVELOPING THE CORPORATE STRATEGY
14 DEVELOPING AND ASSESSING STRATEGIC OPTIONS AT THE CORPORATE
LEVEL 147
14.1 INTRODUCTION 147
14.2 DIVERSIFICATION AND CONCENTRATION AS STRATEGIC KEY ISSUES 148
14.2.1 REASONS FOR DIVERSIFICATION OR CONCENTRATION 148
14.2.2 FORMS OF DIVERSIFICATION AND CONCENTRATION 148
14.2.3 ASSESSMENT OF DIVERSIFICATION OR CONCENTRATION
POSSIBILITIES 152
14.3 PROCESS FOR DEVELOPING AND ASSESSING STRATEGIC OPTIONS AT THE
CORPORATE LEVEL 154
14.3.1 OVERVIEW 154
14.3.2 RECAPITULATING OBJECTIVES AND BOUNDARY CONDITIONS . . 154
14.3.3 DEVELOPING OPTIONS AT THE CORPORATE LEVEL 155
14.3.4 ASSESSING THE OPTIONS AT THE CORPORATE LEVEL 159
REFERENCES 162
15 DEVELOPING AND ASSESSING STRATEGIC PROJECTS AT THE CORPORATE
LEVEL 163
15.1 INTRODUCTION 163
15.2 TYPES OF STRATEGIC PROJECTS AT THE CORPORATE LEVEL 163
15.2.1 OVERVIEW 163
15.2.2 DIRECT IMPLEMENTATION PROJECTS 164
15.2.3 INDIRECT SUPPORT PROJECTS 166
15.3 PROCESS FOR DEVELOPING AND ASSESSING STRATEGIC PROJECTS AT THE
CORPORATE LEVEL 167
15.3.1 OVERVIEW 167
15.3.2 DESCRIPTION OF THE STEPS 167
REFERENCES 170
PART VI STRATEGIC ANALYSIS AT THE BUSINESS LEVEL
16 ANALYZING THE RELEVANT MARKETS 175
16.1 INTRODUCTION 175
16.2 MARKET SYSTEM MODEL 175
16.3 INDUSTRY SEGMENT ANALYSIS 178
16.4 DOMINANCE-STANDARD MODEL 180
16.5 PROCESS FOR ANALYZING THE RELEVANT MARKETS 182
16.5.1 OVERVIEW 182
16.5.2 DESCRIPTION OF THE STEPS 183
REFERENCES 185
CONTENTS XI
17 ANALYZING THE COMPETITIVE POSITIONS 187
17.1 INTRODUCTION 187
17.2 BUSINESS MODEL 187
17.3 GENERIC BUSINESS STRATEGIES 190
17.3.1 DESCRIPTION 190
17.3.2 SUCCESS CONDITIONS AND RISKS 192
17.4 OFFER ANALYSIS 194
17.5 VRIO ANALYSIS 197
17.5.1 BASIC REFLECTIONS 197
17.5.2 CHARACTERISTICS OF STRATEGICALLY VALUABLE RESOURCES . . . 200
17.6 VALUE CHAIN ANALYSIS 202
17.7 PROCESS FOR ANALYZING THE COMPETITIVE POSITIONS 203
17.7.1 OVERVIEW 203
17.7.2 DESCRIPTION OF THE STEPS 204
REFERENCES 205
18 DIAGNOSING STRATEGIC CHALLENGES AT THE BUSINESS LEVEL 207
18.1 INTRODUCTION 207
18.2 PROCESS FOR DIAGNOSING STRATEGIC CHALLENGES AT THE BUSINESS
LEVEL 207
18.2.1 OVERVIEW 207
18.2.2 DESCRIPTION OF THE STEPS 208
18.2.3 EXAMPLE ON THE LINKING OF STRENGTHS AND WEAKNESSES
WITH OPPORTUNITIES AND THREATS 209
REFERENCE 211
PART VII DEVELOPING THE BUSINESS STRATEGIES
19 DEVELOPING AND ASSESSING STRATEGIC OPTIONS AT THE BUSINESS
LEVEL 215
19.1 INTRODUCTION 215
19.2 NETWORK OF SUCCESS POTENTIALS 216
19.2.1 GENERAL CONSIDERATIONS 216
19.2.2 POSITIONING OF THE OFFER 219
19.3 PROCESS FOR DEVELOPING AND ASSESSING OPTIONS AT THE BUSINESS
LEVEL 223
19.3.1 OVERVIEW 223
19.3.2 RECAPITULATING OBJECTIVES AND BOUNDARY CONDITIONS . . . 224
19.3.3 DECIDING FOR STRATEGY OPTIMIZATION OR STRATEGY
DEVELOPMENT 224
19.3.4 DEVELOPING OPTIONS OF THE BASIC STRATEGY 224
19.3.5 DEVELOPING OPTIONS OF THE NETWORK OF SUCCESS
POTENTIALS 227
19.3.6 ASSESSING THE BUSINESS STRATEGY OPTIONS 228
19.3.7 EXAMPLE OF APPLYING THE PROCESS 229
REFERENCES 231
XII CONTENTS
20 DEVELOPING AND ASSESSING STRATEGIC PROJECTS AT THE BUSINESS
LEVEL 233
20.1 INTRODUCTION 233
20.2 TYPES OF STRATEGIC PROJECTS AT THE BUSINESS LEVEL 233
20.3 PROCESS FOR DEVELOPING AND ASSESSING STRATEGIC PROJECTS
AT THE BUSINESS LEVEL 234
20.3.1 OVERVIEW 234
20.3.2 DESCRIPTION OF THE STEPS 235
REFERENCE 236
PART VIII FINALIZING STRATEGIC PLANNING
21 DEVELOPING THE FUNCTIONAL STRATEGIES 239
21.1 INTRODUCTION 239
21.2 CONTENT, CATEGORIES AND EFFECTS OF FUNCTIONAL STRATEGIES 239
21.3 PROCESS FOR DEVELOPING THE FUNCTIONAL STRATEGIES 244
21.3.1 OVERVIEW 244
21.3.2 DESCRIPTION OF THE STEPS 245
REFERENCES 246
22 OVERALL ASSESSMENT OF STRATEGIES AND STRATEGIC PROJECTS 247
22.1 INTRODUCTION 247
22.2 PROCESS FOR THE OVERALL ASSESSMENT OF STRATEGIES AND STRATEGIC
PROJECTS 247
22.2.1 OVERVIEW 247
22.2.2 DESCRIPTION OF THE STEPS 248
REFERENCES 251
23 PREPARING THE IMPLEMENTATION 253
23.1 INTRODUCTION 253
23.2 PROCESS FOR PREPARING THE IMPLEMENTATION 253
23.2.1 OVERVIEW 253
23.2.2 DESCRIPTION OF THE STEPS 254
REFERENCES 259
24 FINAL REMARKS 261
GLOSSARY 265
BIBLIOGRAPHY 271
INDEX 275 |
| any_adam_object | 1 |
| author | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 |
| author_GND | (DE-588)120447541 (DE-588)120447428 |
| author_facet | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 |
| author_role | aut aut |
| author_sort | Grünig, Rudolf 1954- |
| author_variant | r g rg r k rk |
| building | Verbundindex |
| bvnumber | BV042625063 |
| classification_rvk | QP 360 |
| ctrlnum | (OCoLC)894135152 (DE-599)DNB1059935473 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-09-10T01:46:36Z |
| institution | BVB |
| isbn | 3662456486 9783662456484 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028057723 |
| oclc_num | 894135152 |
| open_access_boolean | |
| owner | DE-1050 DE-355 DE-BY-UBR DE-945 |
| owner_facet | DE-1050 DE-355 DE-BY-UBR DE-945 |
| physical | XVIII, 277 S. graph. Darst. 235 mm x 155 mm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer |
| record_format | marc |
| spelling | Grünig, Rudolf 1954- Verfasser (DE-588)120447541 aut Strategieplanungsprozess The strategy planning process analyses, options, projects Rudolf Grünig ; Richard Kühn Heidelberg [u.a.] Springer 2015 XVIII, 277 S. graph. Darst. 235 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Aus dem Dt. übers. Management (DE-588)4037278-9 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Führung (DE-588)4018776-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Strategische Planung (DE-588)4309237-8 s DE-604 Unternehmensplanung (DE-588)4078609-2 s Strategisches Management (DE-588)4124261-0 s Management (DE-588)4037278-9 s Führung (DE-588)4018776-7 s 2\p DE-604 Kühn, Richard 1939-2023 Verfasser (DE-588)120447428 aut Erscheint auch als Online-Ausgabe 978-3-662-45649-1 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4808821&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028057723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 The strategy planning process analyses, options, projects Management (DE-588)4037278-9 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Führung (DE-588)4018776-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4078609-2 (DE-588)4309237-8 (DE-588)4124261-0 (DE-588)4018776-7 (DE-588)4123623-3 |
| title | The strategy planning process analyses, options, projects |
| title_alt | Strategieplanungsprozess |
| title_auth | The strategy planning process analyses, options, projects |
| title_exact_search | The strategy planning process analyses, options, projects |
| title_full | The strategy planning process analyses, options, projects Rudolf Grünig ; Richard Kühn |
| title_fullStr | The strategy planning process analyses, options, projects Rudolf Grünig ; Richard Kühn |
| title_full_unstemmed | The strategy planning process analyses, options, projects Rudolf Grünig ; Richard Kühn |
| title_short | The strategy planning process |
| title_sort | the strategy planning process analyses options projects |
| title_sub | analyses, options, projects |
| topic | Management (DE-588)4037278-9 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Führung (DE-588)4018776-7 gnd |
| topic_facet | Management Unternehmensplanung Strategische Planung Strategisches Management Führung Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4808821&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028057723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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