Verfügbarkeit: Advertising media planning

Advertising media planning: a brand management approach

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Bibliographische Detailangaben
1. Verfasser:	Kelley, Larry D. 1955- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, New York Routledge 2015
Ausgabe:	Fourth edition
Schlagworte:	Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (361 pages)
ISBN:	9780765640895 9780765640901 9781315720579

Internformat

MARC


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Datensatz im Suchindex

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author_GND	(DE-588)173680631 (DE-588)170361411
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dewey-full	659.1/11
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/11
dewey-search	659.1/11
dewey-sort	3659.1 211
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Fourth edition
format	Electronic eBook
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spelling	Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan Fourth edition New York, New York Routledge 2015 1 Online-Ressource (361 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Jugenheimer, Donald W. 1943- Sonstige (DE-588)170361411 oth Sheehan, Kim Bartel Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kelley, Larry D. 1955- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4038221-7 (DE-588)4065541-6
title	Advertising media planning a brand management approach
title_auth	Advertising media planning a brand management approach
title_exact_search	Advertising media planning a brand management approach
title_full	Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
title_fullStr	Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
title_full_unstemmed	Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
title_short	Advertising media planning
title_sort	advertising media planning a brand management approach
title_sub	a brand management approach
topic	Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung
work_keys_str_mv	AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach AT sheehankimbartel advertisingmediaplanningabrandmanagementapproach

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