Management von Multiscreen-Kampagnen: Grundlagen, Organisation, Roadmap, Checklisten
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden GmbH
2015
|
| Ausgabe: | Aufl. 2015 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | 120 S. in 1 Teil 41 schw.-w. Ill. 210 mm x 148 mm, 0 g |
| ISBN: | 9783658060343 3658060344 |
Internformat
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| 263 | |a 201510 | ||
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| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kampagne |0 (DE-588)7612519-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bildschirm |0 (DE-588)4125194-5 |2 gnd |9 rswk-swf |
| 653 | |a KNT | ||
| 653 | |a Multiscreen-Kampagnenmanagement | ||
| 653 | |a komplexer Medienkonsum | ||
| 653 | |a Werbung über Bildschirme | ||
| 653 | |a digitale Endgeräte für Zielgruppenkommunikation | ||
| 653 | |a effektive Markenkommunikation | ||
| 653 | |a Markenwerte stärken | ||
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| 689 | 0 | 3 | |a Bildschirm |0 (DE-588)4125194-5 |D s |
| 689 | 0 | 4 | |a Kampagne |0 (DE-588)7612519-1 |D s |
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Datensatz im Suchindex
| _version_ | 1806331540708261888 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Brügner, Hartmut |
| author_facet | Brügner, Hartmut |
| author_role | aut |
| author_sort | Brügner, Hartmut |
| author_variant | h b hb |
| building | Verbundindex |
| bvnumber | BV042609016 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)910329596 (DE-599)DNB107132764X |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Aufl. 2015 |
| format | Book |
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| id | DE-604.BV042609016 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T02:26:35Z |
| institution | BVB |
| isbn | 9783658060343 3658060344 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028041929 |
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| physical | 120 S. in 1 Teil 41 schw.-w. Ill. 210 mm x 148 mm, 0 g |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer Fachmedien Wiesbaden GmbH |
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| spelling | Brügner, Hartmut Verfasser aut Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten Hartmut Brügner Aufl. 2015 201510 Wiesbaden Springer Fachmedien Wiesbaden GmbH 2015 120 S. in 1 Teil 41 schw.-w. Ill. 210 mm x 148 mm, 0 g txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kampagne (DE-588)7612519-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bildschirm (DE-588)4125194-5 gnd rswk-swf KNT Multiscreen-Kampagnenmanagement komplexer Medienkonsum Werbung über Bildschirme digitale Endgeräte für Zielgruppenkommunikation effektive Markenkommunikation Markenwerte stärken Unternehmen (DE-588)4061963-1 s Markenpolitik (DE-588)4144679-3 s Marketingmanagement (DE-588)4168907-0 s Bildschirm (DE-588)4125194-5 s Kampagne (DE-588)7612519-1 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5266286&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Brügner, Hartmut Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Kampagne (DE-588)7612519-1 gnd Markenpolitik (DE-588)4144679-3 gnd Bildschirm (DE-588)4125194-5 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4168907-0 (DE-588)7612519-1 (DE-588)4144679-3 (DE-588)4125194-5 |
| title | Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten |
| title_auth | Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten |
| title_exact_search | Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten |
| title_full | Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten Hartmut Brügner |
| title_fullStr | Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten Hartmut Brügner |
| title_full_unstemmed | Management von Multiscreen-Kampagnen Grundlagen, Organisation, Roadmap, Checklisten Hartmut Brügner |
| title_short | Management von Multiscreen-Kampagnen |
| title_sort | management von multiscreen kampagnen grundlagen organisation roadmap checklisten |
| title_sub | Grundlagen, Organisation, Roadmap, Checklisten |
| topic | Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Kampagne (DE-588)7612519-1 gnd Markenpolitik (DE-588)4144679-3 gnd Bildschirm (DE-588)4125194-5 gnd |
| topic_facet | Unternehmen Marketingmanagement Kampagne Markenpolitik Bildschirm |
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