Paid attention: innovative advertising for a digital world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2015
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. [192] - 194 |
| Beschreibung: | XV, 200 S. Ill. 24 cm |
| ISBN: | 9780749473600 |
Internformat
MARC
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| 035 | |a (OCoLC)915674034 | ||
| 035 | |a (DE-599)OBVAC12234489 | ||
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| 100 | 1 | |a Yakob, Faris |e Verfasser |0 (DE-588)1075606578 |4 aut | |
| 245 | 1 | 0 | |a Paid attention |b innovative advertising for a digital world |c Faris Yakob |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2015 | |
| 300 | |a XV, 200 S. |b Ill. |c 24 cm | ||
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| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7361-7 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028033581 | |
Datensatz im Suchindex
| _version_ | 1806503540643856384 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Yakob, Faris |
| author_GND | (DE-588)1075606578 |
| author_facet | Yakob, Faris |
| author_role | aut |
| author_sort | Yakob, Faris |
| author_variant | f y fy |
| building | Verbundindex |
| bvnumber | BV042600505 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)915674034 (DE-599)OBVAC12234489 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV042600505 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T00:00:28Z |
| institution | BVB |
| isbn | 9780749473600 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028033581 |
| oclc_num | 915674034 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XV, 200 S. Ill. 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Yakob, Faris Verfasser (DE-588)1075606578 aut Paid attention innovative advertising for a digital world Faris Yakob 1. ed. London [u.a.] Kogan Page 2015 XV, 200 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [192] - 194 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 s Markenpolitik (DE-588)4144679-3 s Electronic Commerce (DE-588)4592128-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7361-7 |
| spellingShingle | Yakob, Faris Paid attention innovative advertising for a digital world Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Werbestrategie (DE-588)4133682-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 (DE-588)4133682-3 |
| title | Paid attention innovative advertising for a digital world |
| title_auth | Paid attention innovative advertising for a digital world |
| title_exact_search | Paid attention innovative advertising for a digital world |
| title_full | Paid attention innovative advertising for a digital world Faris Yakob |
| title_fullStr | Paid attention innovative advertising for a digital world Faris Yakob |
| title_full_unstemmed | Paid attention innovative advertising for a digital world Faris Yakob |
| title_short | Paid attention |
| title_sort | paid attention innovative advertising for a digital world |
| title_sub | innovative advertising for a digital world |
| topic | Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Werbestrategie (DE-588)4133682-3 gnd |
| topic_facet | Markenpolitik Electronic Commerce Werbestrategie |
| work_keys_str_mv | AT yakobfaris paidattentioninnovativeadvertisingforadigitalworld |