Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2015
|
| Schlagworte: | |
| Online-Zugang: | UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XIX, 258 p. 23 illus., 16 illus. in color) |
| ISBN: | 9783662468814 |
| DOI: | 10.1007/978-3-662-46881-4 |
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Datensatz im Suchindex
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| adam_text | ROLE OF LANGUAGE AND CORPORATE COMMUNICATION IN GREATER CHINA
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART ONE: DEVELOPMENT OF THE CC PROFESSION
THE DEVELOPMENT OF THE CORPORATE COMMUNICATION PROFESSION IN HONG KONG
A REVIEW OF CORPORATE COMMUNICATION PRACTICES AND TRENDS IN THE US AND
CHINA
BECOMING A SUCCESSFUL CORPORATE COMMUNICATION PRACTITIONER IN
INTERNATIONAL BUSINESS CONSULTANCY
PART TWO: BILINGUAL PRACTICES IN DEVELOPMENT OF THE CC PROFESSION
CORPORATE COMMUNICATION
BILINGUAL PRACTICES IN CORPORATE COMMUNICATION FUNCTIONS: VERBAL SKILLS
IN FOCUS
COMMUNICATION STYLES EMBEDDED IN THE BILINGUAL E-MESSAGES OF CORPORATE
LEADERS IN GREATER CHINA
TRANSLATION STRATEGIES IN CORPORATE COMMUNICATION
PART THREE: CORPORATE SOCIAL RESPONSIBILITY
COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN SINGAPORE: TOWARDS MORE
EFFECTIVE MEDIA RELATIONS
THE HIGH-HANGING FRUIT: CSR IN THE CONTEXT OF THE CHINESE FOOD AND
BEVERAGE INDUSTRY.-CORPORATE SOCIAL RESPONSIBILITY IN A U.S. CONTEXT
PART FOUR: EMPLOYEE COMMUNICATIONS
DISTRIBUTIONS OF CONFLICT POTENTIALS AMONG WESTERN AND CHINESE EMPLOYEES
IN MULTINATIONAL CORPORATIONS IN CHINA
CAN INTERNAL COMMUNICATION DRIVE BUSINESS? AN OVERVIEW OF ITS STRATEGIC
VALUES AND PRACTICE TIPS
MEDIA DISCOURSE & PERSUASIVE COMMUNICATION
PRAGMATIST, EVANGELIST, OR SENSUALIST? EMOTIONAL BRANDING ON SINA WEIBO
PERSUASIVE COMMUNICATION SKILL DEVELOPMENT FOR CORPORATE COMMUNICATION
PRACTITIONERS IN SINO-AMERICAN CONTEXTS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
ROLE OF LANGUAGE AND CORPORATE COMMUNICATION IN GREATER CHINA
/
: 2015
ABSTRACT / INHALTSTEXT
THIS BOOK FEATURES NOT ONLY THE LATEST TRENDS BUT ALSO ACADEMIC AND
INDUSTRY PRACTITIONER STAKEHOLDERS’ PERSPECTIVES ON LANGUAGE AND
FUNCTIONAL ROLE ISSUES FACING THE RAPIDLY DEVELOPING CORPORATE
COMMUNICATION (CC) PROFESSION IN THE GREATER CHINA REGION. THE BOOK ALSO
EXPLORES THE IMPLICATIONS FOR WESTERN SOCIETIES THAT CROSS-CULTURALLY
ENGAGE WITH CHINESE PARTNERS IN CC PRACTICES. THE BOOK’S CHAPTERS
ARE ORIENTED ON FIVE MAIN THEMES, NAMELY: DEVELOPMENT OF THE CC
PROFESSION, BILINGUAL PRACTICES IN CORPORATE COMMUNICATION, CORPORATE
SOCIAL RESPONSIBILITY, EMPLOYEE COMMUNICATIONS, AND MEDIA DISCOURSE &
PERSUASIVE COMMUNICATION. THE FIRST TWO CLUSTER THEMES FEATURE A REVIEW
OF THE PR/CC PROFESSION’S EVOLUTIONARY PATH TO ITS CURRENT STATUS AS A
MORE DISTINCT AND DIVERSIFIED CC PROFESSION EMPHASIZING THE ROLE OF
LANGUAGE AND PARTICULARLY THE BILINGUALISM PHENOMENON, WHEREAS THE OTHER
CLUSTER THEMES, WHICH ADOPT THE PERSPECTIVES OF ACADEMICS AND THOSE OF
CC PRACTITIONERS, SPAN FROM CROSS-CULTURAL, PROFESSION-WIDE AND
BILINGUAL COMMUNICATION ISSUES TO APPLICATIONS OF HEURISTIC KNOWLEDGE
WITHIN INDUSTRY-SPECIFIC WORKPLACE CONTEXTS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives edited by Patrick P.K. Ng, Cindy S.B. Ngai Berlin [u.a.] Springer 2015 1 Online-Ressource (XIX, 258 p. 23 illus., 16 illus. in color) txt rdacontent c rdamedia cr rdacarrier Linguistics Languages and Literature Linguistik Ng, Patrick P. K. Sonstige (DE-588)1072778270 oth Ngai, Cindy S.B. Sonstige oth Erscheint auch als Druckausgabe 978-3-662-46880-7 https://doi.org/10.1007/978-3-662-46881-4 Verlag Volltext Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025748&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025748&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives Linguistics Languages and Literature Linguistik |
| title | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives |
| title_auth | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives |
| title_exact_search | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives |
| title_full | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives edited by Patrick P.K. Ng, Cindy S.B. Ngai |
| title_fullStr | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives edited by Patrick P.K. Ng, Cindy S.B. Ngai |
| title_full_unstemmed | Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives edited by Patrick P.K. Ng, Cindy S.B. Ngai |
| title_short | Role of Language and Corporate Communication in Greater China |
| title_sort | role of language and corporate communication in greater china from academic to practitioner perspectives |
| title_sub | From Academic to Practitioner Perspectives |
| topic | Linguistics Languages and Literature Linguistik |
| topic_facet | Linguistics Languages and Literature Linguistik |
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