Proceedings of the 1996 Multicultural Marketing Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XV, 389 p.) |
| ISBN: | 9783319173955 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-17395-5 |
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Datensatz im Suchindex
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|---|---|
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| adam_text | PROCEEDINGS OF THE 1996 MULTICULTURAL MARKETING CONFERENCE
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CREATING BRAND NAMES: STRATEGIC AND INTERNATIONAL CONSIDERATIONS
CONSUMER BEHAVIOR IN EAST/WEST CULTURES
INTERCULTURAL COMMUNICATION WITHIN MULTINATIONAL MARKETING FIRMS
ANTECEDENTS OF MARKETING ADOPTION
EMPIRICAL INVESTIGATION OF THE DETERMINANTS OF MARKETING SARAWAK’S
HERITAGE AS A TOURIST DESTINATION
ARE PERCEPTIONS OF PERSONAL SELLING THE SAME IN SINGAPORE AS THOSE IN
THE U.S.?
PURCHASING DECISIONS AMONG BLACK AND WHITE FAMILIES FOR SELECTED
PRODUCTS IN DURHAM, NORTH CAROLINA
PSYCHOLOGICAL INFLUENCES ON AFRICAN AMERICAN COMPULSIVE GAMBLING
BEHAVIOR
ETHNICITY AND LOTTERY TICKET PURCHASE
ETHNOCENTRIC TENDENCIES AND CONSUMER PURCHASE BEHAVIOR IN CENTRAL AND
EASTERN EUROPE
CULTURAL DIFFERENCES IN THE APPRECIATION OF ART PERIODS AND ART FORMS
CONSUMERS’ PERCEPTIONS OF UNI- AND BI-NATIONAL PRODUCTS
AN EXAMINATION OF THE IMPACT OF CLOSING TECHNIQUES AND BUYER GENDER ON
ATTITUDE TOWARD THE SALESPERSON
TRAINING MULTICULTURAL SALES MANAGERS
HOW APPEALING ARE SALES CAREERS?
IMPACT OF SHORTENING INTERNATIONAL PRODUCT LIFE CYCLE
RELIGION: THE DETERMINING FACTOR IN CONSTRUCTING GLOBAL MARKETING
STRATEGIES
A STUDY OF EMPLOYEE SATISFACTION WITH HMO SERVICES AT A HISTORICALLY
BLACK UNIVERSITY
PREDICTIVE FACTORS OF ABORTION ATTITUDES BETWEEN WHITES AND BLACKS
HEALTH CARE: A COMPETITIVE ENVIRONMENT
MALAYSIAN CONSUMERS ATTITUDES AND PURCHASES TOWARD LOCAL VS. FOREIGN
MADE PRODUCTS
WIVES’ INVOLVEMENT AND THE EFFECTS OF SEX ROLE ORIENTATION IN PURCHASE
DECISIONS BY FAMILIES
CONSUMER ATTITUDES TOWARD ADVERTISING: DOES CULTURE MATTER?
INTERNATIONAL ADVERTISING: USING HOFSTEDE’S (1980) FRAMEWORK AS A
BASIS FOR STANDARDIZATION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1996 MULTICULTURAL MARKETING CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1996 MULTICULTURAL
MARKETING CONFERENCE PRESENTED BY THE ACADEMY OF MARKETING SCIENCE (AMS)
AND OLD DOMINION UNIVERSITY IN VIRGINIA BEACH, VIRGINIA. THE FOCUS OF
THE CONFERENCE AND THE ENCLOSED PAPERS IS ON MARKETING TO VARIOUS ETHNIC
GROUPS IN BOTH A US AND GLOBAL CONTEXT. IT PRESENTS PAPERS ON VARIOUS
MULTICULTURAL ISSUES ACROSS THE ENTIRE SPECTRUM OF MARKETING ACTIVITIES
AND FUNCTIONS INCLUDING MARKETING MANAGEMENT, MARKETING STRATEGY, AND
CONSUMER BEHAVIOR. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS
AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS
OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH,
AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE,
THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT
DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE
PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE
ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES
DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE
ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING
SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS
AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING
SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV042592215 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:06:47Z |
| institution | BVB |
| isbn | 9783319173955 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028025427 |
| oclc_num | 910752208 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XV, 389 p.) |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 1996 Multicultural Marketing Conference Wirtschaftswissenschaften (DE-588)4066528-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4066528-8 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 1996 Multicultural Marketing Conference |
| title_auth | Proceedings of the 1996 Multicultural Marketing Conference |
| title_exact_search | Proceedings of the 1996 Multicultural Marketing Conference |
| title_full | Proceedings of the 1996 Multicultural Marketing Conference edited by Pravat K. Choudhury |
| title_fullStr | Proceedings of the 1996 Multicultural Marketing Conference edited by Pravat K. Choudhury |
| title_full_unstemmed | Proceedings of the 1996 Multicultural Marketing Conference edited by Pravat K. Choudhury |
| title_short | Proceedings of the 1996 Multicultural Marketing Conference |
| title_sort | proceedings of the 1996 multicultural marketing conference |
| topic | Wirtschaftswissenschaften (DE-588)4066528-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaftswissenschaften Marketing Konferenzschrift |
| url | https://doi.org/10.1007/978-3-319-17395-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025427&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT choudhurypravatk proceedingsofthe1996multiculturalmarketingconference |