Proceedings of the 1988 International Conference of Services Marketing:
Gespeichert in:
Format: | Elektronisch E-Book |
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Sprache: | English |
Veröffentlicht: |
Cham
Springer International Publishing
2015
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Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Schlagworte: | |
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Beschreibung: | 1 Online-Ressource (X, 367 p) |
ISBN: | 9783319173177 |
ISSN: | 2363-6165 |
DOI: | 10.1007/978-3-319-17317-7 |
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adam_text | PROCEEDINGS OF THE 1988 INTERNATIONAL CONFERENCE OF SERVICES MARKETING
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PAPERS FROM OPENING COMPETITIVE PAPER SESSION
TRAVEL AND TOURISM
LEISURE AND RECREATION
RECREATIONAL SERVICES
INTERNATIONAL SERVICES
FINANCIAL SERVICES
SERVICES MARKETING STRATEGIES AND TECHNIQUES
TRAVEL AND HOSPITALITY
HEALTH CARE SERVICES
NONPROFIT SERVICES
INDUSTRIAL SERVICES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1988 INTERNATIONAL CONFERENCE OF SERVICES MARKETING
/
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1988 INTERNATIONAL
CONFERENCE ON SERVICES MARKETING PRESENTED BY THE ACADEMY OF MARKETING
SCIENCE (AMS) AND THE MARKETING DEPARTMENT OF CLEVELAND STATE UNIVERSITY
IN CLEVELAND, OHIO. IT PROVIDES A VARIETY OF QUALITY RESEARCH IN THE
FIELD OF SERVICES MARKETING AND INCLUDES PAPERS ON VARIOUS TOPICS
INCLUDING TRAVEL AND TOURISM, INTERNATIONAL SERVICES, INDUSTRIAL
SERVICES AND HEALTH CARE SERVICES. FOUNDED IN 1971, THE ACADEMY OF
MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO
PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF
MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO
MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES,
CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD.
PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS
SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE
EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND
INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE
EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF
SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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oclc_num | 910756430 |
open_access_boolean | |
owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
owner_facet | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
physical | 1 Online-Ressource (X, 367 p) |
psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Springer International Publishing |
record_format | marc |
series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
spellingShingle | Proceedings of the 1988 International Conference of Services Marketing Führungstheorie (DE-588)4247909-5 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4247909-5 (DE-588)4066528-8 (DE-588)4037589-4 |
title | Proceedings of the 1988 International Conference of Services Marketing |
title_auth | Proceedings of the 1988 International Conference of Services Marketing |
title_exact_search | Proceedings of the 1988 International Conference of Services Marketing |
title_full | Proceedings of the 1988 International Conference of Services Marketing edited by Edward G. Thomas, S.R. Rao |
title_fullStr | Proceedings of the 1988 International Conference of Services Marketing edited by Edward G. Thomas, S.R. Rao |
title_full_unstemmed | Proceedings of the 1988 International Conference of Services Marketing edited by Edward G. Thomas, S.R. Rao |
title_short | Proceedings of the 1988 International Conference of Services Marketing |
title_sort | proceedings of the 1988 international conference of services marketing |
topic | Führungstheorie (DE-588)4247909-5 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Führungstheorie Wirtschaftswissenschaften Marketing |
url | https://doi.org/10.1007/978-3-319-17317-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025421&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025421&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT thomasedwardg proceedingsofthe1988internationalconferenceofservicesmarketing AT raosr proceedingsofthe1988internationalconferenceofservicesmarketing |