Mass moralizing: marketing and moral storytelling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham [u.a.]
Lexington Books
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 247 S. Ill. |
| ISBN: | 9780739188514 |
Internformat
MARC
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| 245 | 1 | 0 | |a Mass moralizing |b marketing and moral storytelling |c Phil Hopkins |
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| 300 | |a IX, 247 S. |b Ill. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media |x Moral and ethical aspects | |
| 650 | 4 | |a Communication |x Moral and ethical aspects | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
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|---|---|
| adam_text |
MASS MORALIZING
/ HOPKINS, PHIL 1958-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SELF AND WORLD: STORY, IMAGE, BRAND
THE STORIES WE TELL
TRUTH-TELLING NARRATIVES
SPECTACLE: THE ONTOLOGY OF IMAGE
TRIBES: HYPERREALIZED AND MYTHICAL BELONGING
MASS MORALIZING
THE GOOD LIFE
MORALITY FOR SALE
MORALITY AS CONSUMPTION
MORALITY AS PROPAGANDA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Hopkins, Phil 1958- |
| author_GND | (DE-588)1072574330 |
| author_facet | Hopkins, Phil 1958- |
| author_role | aut |
| author_sort | Hopkins, Phil 1958- |
| author_variant | p h ph |
| building | Verbundindex |
| bvnumber | BV042578354 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P94 |
| callnumber-raw | P94 |
| callnumber-search | P94 |
| callnumber-sort | P 294 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | CC 7200 |
| ctrlnum | (OCoLC)911958636 (DE-599)BVBBV042578354 |
| dewey-full | 175 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 175 - Ethics of recreation & leisure |
| dewey-raw | 175 |
| dewey-search | 175 |
| dewey-sort | 3175 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Book |
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| indexdate | 2024-09-23T16:14:40Z |
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| isbn | 9780739188514 |
| language | English |
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| physical | IX, 247 S. Ill. |
| publishDate | 2015 |
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| spelling | Hopkins, Phil 1958- Verfasser (DE-588)1072574330 aut Mass moralizing marketing and moral storytelling Phil Hopkins Lanham [u.a.] Lexington Books 2015 IX, 247 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Ethik Massenmedien Mass media Moral and ethical aspects Communication Moral and ethical aspects Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Moral (DE-588)4040222-8 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s Moral (DE-588)4040222-8 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7391-8852-1 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028011776&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hopkins, Phil 1958- Mass moralizing marketing and moral storytelling Ethik Massenmedien Mass media Moral and ethical aspects Communication Moral and ethical aspects Marketing Marketing (DE-588)4037589-4 gnd Moral (DE-588)4040222-8 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4040222-8 (DE-588)4037875-5 |
| title | Mass moralizing marketing and moral storytelling |
| title_auth | Mass moralizing marketing and moral storytelling |
| title_exact_search | Mass moralizing marketing and moral storytelling |
| title_full | Mass moralizing marketing and moral storytelling Phil Hopkins |
| title_fullStr | Mass moralizing marketing and moral storytelling Phil Hopkins |
| title_full_unstemmed | Mass moralizing marketing and moral storytelling Phil Hopkins |
| title_short | Mass moralizing |
| title_sort | mass moralizing marketing and moral storytelling |
| title_sub | marketing and moral storytelling |
| topic | Ethik Massenmedien Mass media Moral and ethical aspects Communication Moral and ethical aspects Marketing Marketing (DE-588)4037589-4 gnd Moral (DE-588)4040222-8 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Ethik Massenmedien Mass media Moral and ethical aspects Communication Moral and ethical aspects Marketing Moral Massenkommunikation |
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