Information communication technologies and city marketing: digital opportunities for cities around the world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. [u.a.]
Information Science Reference
2009
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 417 S. Ill., graph. Darst. |
| ISBN: | 1605661341 9781605661346 |
Internformat
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| 650 | 4 | |a City promotion |x Social aspects | |
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Datensatz im Suchindex
| _version_ | 1804174731934433280 |
|---|---|
| adam_text | Table of Contents
Preface.................................................................................................................................................xii
Acknowledgment..............................................................................................................................xviii
Section I
Discovering Connections: Linking City Marketing and ICT
Chapter I
Identity and Marketing of Cities..................................................................................
Norberto Muniz-Martinez, Universidad de Leon, Spain
Miguel Cervantes-Bianco, Universidad de Leon, Spain
Chapter II
City Brands and their Communication through Web Sites: Identification of Problems
and Proposals for Improvement............................................................................................................26
Jose Fernandez-Cavia, Universitat Pompeu Fabra, Spain
Assumpcio Huertas-Roig, Universitat Rovira i Virgili, Spain
Chapter III
A Strategic Framework for City Marketing: The SSRM Approach.....:................................................50
Barry Mishra, University of California, USA
Erik Rolland, University of California, USA
Chapter IV
Strategic Technology Planning for the Techno-Global Economy: Cities in the Market.......................64
AID. McCready, McCready ManigoldRay Co., Inc., USA
Chapter V
City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing..................86
Juliane Chudalla, University of Augsburg, Germany
Key Pousttchi, University of Augsburg, Germany
Chapter VI
Strategic Management in City Government: Integrating Information Communication
Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and
Economic Development......................................................................................................................108
Laura L. Motherly, Tarleton State University, Central Texas, USA
Maureen Jouett, Tarleton State University, Central Texas, USA
Section II
Unlocking the Power of City Marketing to City Development
Chapter VII
City Boosterism through Internet Marketing: An Institutional Perspective.......................................130
Maria Isabel Huerta-Carvqjal, Universidad de las Americas-Puebla, Mexico
Luis Felipe Luna-Reyes, Universidad de las Americas-Puebla, Mexico
Chapter VIII
Official Tourism Web Sites and City Marketing.................................................................................152
Pablo Diaz-Luque, Universidad Pablo de Olavide, Spain
Chapter IX
E-Tourism Image: The Relevance of Networking for Web Sites Destination Marketing..................184
Lluis Prats-Planaguma, Universitat de Girona, Spain
Raquel Camprubi, Universitat de Girona, Spain
Chapter X
Marketing Your City s Industries to the World: Building and Retaining Export Oriented
Clusters through Strategic ICT Investments.......................................................................................203
Nicholas P. Robinson, McGill University, Canada
Prescott C. Ensign, University of Ottawa, Canada
Chapter XI
WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations:
Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence.............221
Marianna Sigala, University of the Aegean, Greece
Chapter XII
Developing Patterns for Thinking About City Marketing Initiatives.................................................246
Jose-Rodrigo Cordoba, University of Hull, UK
Nicolas Jullien, Mole Armorcain de la Recherche sur la Societe de I Information et I Usages
d Internet, France
Jocelyn Tremenbert, Mole Armorcain de la Recherche sur la Societe de I Information et
{ Usagesd Internet, France
Section III
Stories from the Battlefield: Finding Out the Power of City Marketing
Chapter XIII
The Use of Internet in Building the Brand of Stockholm: The Capital of Scandinavia ..................265
Peter Dobers, Malardalen University, Sweden
Anette Hall in, Royal Institute of Technology, Sweden
Chapter XIV
Marketing the mCity: How a City Based ICT-Project Can Make Sense............................................295
Anette Hallin, Royal Institute of Technology, Sweden
Chapter XV
Walled City to Wireless City...............................................................................................................322
Sandra Moffett, University of Ulster, Magee Campus, Northern Ireland
T.M. McGinnity, University of Ulster, Magee Campus, Northern Ireland
M. Callaghan, University of Ulster, Magee Campus, Northern Ireland
J. Harkin, University of Ulster, Magee Campus, Northern Ireland
D. N. Woods, University of Ulster, Magee Campus, Northern Ireland
M. Paris, University of Ulster, Magee Campus, Northern Ireland
Chapter XVI
Using Information Communication Technology to Decentralize City Marketing:
Challenges and Opportunities.............................................................................................................357
Bantu L. Morolong, University of Botswana, South Africa
Compilation of References...............................................................................................................379
About the Contributors....................................................................................................................407
Index...................................................................................................................................................414
Detailed Table of Contents
Preface.................................................................................................................................................xii
Acknowledgment..............................................................................................................................xviii
Section I
Discovering Connections: Linking City Marketing and ICT
Chapter I
Identity and Marketing of Cities..................................................................................
Norberto Muniz-Martinez, Universidad de Leon, Spain
Miguel Cervantes-Bianco, Universidad de Leon, Spain
This chapter analyzes economic development from a phase of industrial production towards a new era
that complements management of technology and information with intelligent awareness and creativ-
ity. The chapter concludes by investigating the role of new Internet technology in communicating and
promoting the identity of cities with consideration of the cases of a number of cities around the world.
Chapter II
City Brands and their Communication through Web Sites: Identification of Problems
and Proposals for Improvement............................................................................................................26
Jose Ferndndez-Cavia, Universitat Pompeu Fabra, Spain
Assumpcio Huertas-Roig, Universitat Rovira i Firgili, Spain
This chapter describes the results of two combined studies (qualitative and quantitative) that analyze a
sample of official city Web sites. The results show that official Web sites of cities give much attention
to ease of navigation, but interactivity is much less implemented, especially between users. Furthermore,
some lack of attention to the communication aspects of city brands can also be found.
Chapter III
A Strategic Framework for City Marketing: The SSRM Approach......................................................50
Barry Mishra, University of California, USA
Erik Rolland, University of California, USA
In this chapter, the authors propose a broad approach, called Strategic Stakeholder Relationship Manage-
ment (SSRM), that is enabled by information and communication technologies including the Internet, in
order to help the decision makers succeed in designing the 21st Century city marketing initiatives.
Chapter IV
Strategic Technology Planning for the Techno-Global Economy: Cities in the Market.......................64
AID. McCready, McCready ManigoldRay Co., Inc., USA
This chapter refers to the technology driven aspects of globalization as techno-globalization and
describes the role of strategic technology planning in the marketing of cities. It describes strategic tech-
nology planning for information and communication technologies and its intersection with marketing
planning.
Chapter V
City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing..................86
Juliane Chudalla, University of Augsburg, Germany
Key Pousttchi, University of Augsburg, Germany
This chapter provides basic knowledge on mobile services, the presentation of restrictions and opportu-
nities of mobile devices, applications, and communication techniques. Three case studies are presented
to help the reader understand applications from a practical perspective.
Chapter VI
Strategic Management in City Government: Integrating Information Communication
Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and
Economic Development......................................................................................................................108
Laura L. Motherly, Tarleton State University, Central Texas, USA
Maureen Jouett, Tarleton State University, Central Texas, USA
A causal model is presented where ICT is used to not only deliver services to internal stakeholders but
also to market a city to external stakeholders. Case study applications are discussed as well as the
questions to address in future research.
Section II
Unlocking the Power of City Marketing to City Development
Chapter VII
City Boosterism through Internet Marketing: An Institutional Perspective.......................................130
Maria Isabel Huerta-Carvajal, Universidad de las Americas-Puebla, Mexico
Luis Felipe Luna-Reyes, Universidad de las Americas-Puebla, Mexico
The purpose of this chapter is to discuss the strategic scaffolding for ICT as a key component of a city s
marketing strategy. Although city marketing efforts and ICT use are still at its initial stages in the city,
lessons from current efforts in Puebla (Mexico) are related to the key role of stakeholder networks, ICT
interoperability, Geographic Information Systems and government program continuity.
Chapter VIII
Official Tourism Web Sites and City Marketing.................................................................................152
Pablo Diaz-Luque, Universidad Pablo de Olavide, Spain
This chapter analyzes the possibilities that official Web sites offer from a marketing perspective. It also
studies the opportunities to use cities Web sites to develop a complete marketing mix strategy.
Chapter IX
E-Tourism Image: The Relevance of Networking for Web Sites Destination Marketing..................184
Lluis Prats-Planaguma, Universitat de Girona, Spain
Raquel Camprubi, Universitat de Girona, Spain
In this chapter, a case study is conducted in order to analyze network configuration through promotional
Web sites and determine if the tourist product of a destination is integrated and promoted globally or,
on the contrary, each tourist agent acts independently. Conclusions are based on the theoretical model
presented.
Chapter X
Marketing Your City s Industries to the World: Building and Retaining Export Oriented
Clusters through Strategic ICT Investments.......................................................................................203
Nicholas P. Robinson, McGill University, Canada
Prescott C. Ensign, University of Ottawa, Canada
This chapter discusses the importance of making strategic investments in information communication
technologies in order to benefit from globalization and the opportunities created by export-oriented
business clusters. Examples of investments made by local governments in India, Jamaica, and Hong
Kong are presented.
Chapter XI
WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations:
Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence.............221
Marianna Sigala, University of the Aegean, Greece
This chapter aims to inform city tourism organizations responsible for the development of city portals
about the use of the major Web 2.0 tools and their impact on the tourism demand and supply. It also
presents the ways and practices for integrating the use of Web 2.0 into their e-business model and e-
marketing practices.
Chapter XII
Developing Patterns for Thinking About City Marketing Initiatives.................................................246
Jose-Rodrigo Cordoba, University of Hull, UK
Nicolas Jullien, Mole Armorcain de la Recherche sur la Societe de I Information et I Usages
d Internet, France
Jocelyn Tremenbert, Mole Armorcain de la Recherche sur la Societe de I Information et
I Usages d Internet, France
This chapter defines three different patterns: idealist, strategic, and power-based, to understand how city
marketing initiatives are designed and implemented, and how information and communication technolo-
gies can support their implementation. Experience of using these patterns to understand the situation of
Hull and Brest are also presented by the authors.
Section III
Stories from the Battlefield: Finding Out the Power of City Marketing
Chapter XIII
The Use of Internet in Building the Brand of Stockholm: The Capital of Scandinavia ..................265
Peter Dobers, Mdlardalen University, Sweden
Anette Hallin, Royal Institute of Technology, Sweden
After introducing the concept of city branding, and a model of how Web site elements communicate
brand values and messages, the authors analyze a recent attempt of city managers to promote the brand
of Stockholm. This case study illustrates the challenges that city managers face today.
Chapter XIV
Marketing the mCity: How a City Based ICT-Project Can Make Sense............................................295
Anette Hallin, Royal Institute of Technology, Sweden
By semiotically analyzing a marketing leaflet for the Stockholm-based ICT-project mCity, and two ads
for Nokia phones that appeared in Europe at about the same time, this chapter challenges the traditional
cybernetic sender-receiver model of communication.
Chapter XV
Walled City to Wireless City...............................................................................................................322
Sandra Moffett, University of Ulster, Magee Campus, Northern Ireland
T.M. McGinnity, University of Ulster, Magee Campus, Northern Ireland
M. Callaghan, University of Ulster, Magee Campus, Northern Ireland
J. Harkin, University of Ulster, Magee Campus, Northern Ireland
D. N. Woods, University of Ulster, Magee Campus, Northern Ireland
M. Paris, University of Ulster, Magee Campus, Northern Ireland
This chapter outlines the journey that the city of Londonderry undertook when transforming a tradi-
tional walled city to a technology enhanced wireless city. The chapter presents an overview of the three
project strands, namely wireless city (civic aspect), wireless walls (tourism aspect) and wireless campus
(educational aspect). A detailed case study of the educational element is presented.
Chapter XVI
Using Information Communication Technology to Decentralize City Marketing:
Challenges and Opportunities.............................................................................................................357
Bantu L. Morolong, University of Botswana, South Africa
The chapter looks at how information communication technologies can be used to market cities such
as Gaborone, the capital city of Botswana. Literature and experiences from other parts of the world are
used to underscore city growth as a serious development issue.
Compilation of References...............................................................................................................379
About the Contributors....................................................................................................................407
Index...................................................................................................................................................414
|
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| spelling | Gascó-Hernández, Mila Verfasser aut Information communication technologies and city marketing digital opportunities for cities around the world Mila Gasco-Hernandez ; Teresa Torres-Coronas Hershey, Pa. [u.a.] Information Science Reference 2009 XVIII, 417 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Premier reference source Gesellschaft Stadtplanung City promotion Social aspects City promotion Economic aspects City planning Information technology Social aspects Information technology Economic aspects Informationsmanagement (DE-588)4114012-6 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Stadtmarketing (DE-588)4330651-2 s Informationstechnik (DE-588)4026926-7 s Neue Medien (DE-588)4196910-8 s Informationsmanagement (DE-588)4114012-6 s DE-604 Torres-Coronas, Teresa 1966- Verfasser (DE-588)132428644 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028009706&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gascó-Hernández, Mila Torres-Coronas, Teresa 1966- Information communication technologies and city marketing digital opportunities for cities around the world Gesellschaft Stadtplanung City promotion Social aspects City promotion Economic aspects City planning Information technology Social aspects Information technology Economic aspects Informationsmanagement (DE-588)4114012-6 gnd Informationstechnik (DE-588)4026926-7 gnd Stadtmarketing (DE-588)4330651-2 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)4114012-6 (DE-588)4026926-7 (DE-588)4330651-2 (DE-588)4196910-8 (DE-588)4143413-4 |
| title | Information communication technologies and city marketing digital opportunities for cities around the world |
| title_auth | Information communication technologies and city marketing digital opportunities for cities around the world |
| title_exact_search | Information communication technologies and city marketing digital opportunities for cities around the world |
| title_full | Information communication technologies and city marketing digital opportunities for cities around the world Mila Gasco-Hernandez ; Teresa Torres-Coronas |
| title_fullStr | Information communication technologies and city marketing digital opportunities for cities around the world Mila Gasco-Hernandez ; Teresa Torres-Coronas |
| title_full_unstemmed | Information communication technologies and city marketing digital opportunities for cities around the world Mila Gasco-Hernandez ; Teresa Torres-Coronas |
| title_short | Information communication technologies and city marketing |
| title_sort | information communication technologies and city marketing digital opportunities for cities around the world |
| title_sub | digital opportunities for cities around the world |
| topic | Gesellschaft Stadtplanung City promotion Social aspects City promotion Economic aspects City planning Information technology Social aspects Information technology Economic aspects Informationsmanagement (DE-588)4114012-6 gnd Informationstechnik (DE-588)4026926-7 gnd Stadtmarketing (DE-588)4330651-2 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Gesellschaft Stadtplanung City promotion Social aspects City promotion Economic aspects City planning Information technology Social aspects Information technology Economic aspects Informationsmanagement Informationstechnik Stadtmarketing Neue Medien Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028009706&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gascohernandezmila informationcommunicationtechnologiesandcitymarketingdigitalopportunitiesforcitiesaroundtheworld AT torrescoronasteresa informationcommunicationtechnologiesandcitymarketingdigitalopportunitiesforcitiesaroundtheworld |