Advertising media planning: a brand management approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Routledge
2015
|
| Edition: | 4. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VIII, 351 S. |
| ISBN: | 9780765640895 9780765640901 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising media planning |b a brand management approach |c Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| 250 | |a 4. ed. | ||
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| 300 | |a VIII, 351 S. | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Marketing | |
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Record in the Search Index
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| DE-BY-FWS_media_number | 083101431640 |
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| any_adam_object | |
| author | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- |
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| author_role | aut aut aut |
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| ctrlnum | (OCoLC)910791048 (DE-599)BVBBV042574630 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV042574630 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:37:57Z |
| institution | BVB |
| isbn | 9780765640895 9780765640901 |
| language | English |
| lccn | 014026943 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028008116 |
| oclc_num | 910791048 |
| open_access_boolean | |
| owner | DE-1050 DE-863 DE-BY-FWS |
| owner_facet | DE-1050 DE-863 DE-BY-FWS |
| physical | VIII, 351 S. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4038221-7 (DE-588)4065541-6 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_fullStr | Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_full_unstemmed | Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung |
| work_keys_str_mv | AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach AT sheehankimbartel advertisingmediaplanningabrandmanagementapproach |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 630 K29(4) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |