Advertising media planning: a brand management approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2015
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 351 S. |
| ISBN: | 9780765640895 9780765640901 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042574630 | ||
| 003 | DE-604 | ||
| 005 | 20160418 | ||
| 007 | t | ||
| 008 | 150521s2015 xxu |||| 00||| eng d | ||
| 010 | |a 014026943 | ||
| 020 | |a 9780765640895 |9 978-0-7656-4089-5 | ||
| 020 | |a 9780765640901 |9 978-0-7656-4090-1 | ||
| 035 | |a (OCoLC)910791048 | ||
| 035 | |a (DE-599)BVBBV042574630 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-863 | ||
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Kelley, Larry D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media planning |b a brand management approach |c Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2015 | |
| 300 | |a VIII, 351 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Jugenheimer, Donald W. |e Verfasser |4 aut | |
| 700 | 1 | |a Sheehan, Kim Bartel |d 1958- |e Verfasser |0 (DE-588)1018464581 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028008116 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 630 K29(4) |
| DE-BY-FWS_katkey | 579521 |
| DE-BY-FWS_media_number | 083101431640 |
| _version_ | 1806174367494701056 |
| any_adam_object | |
| author | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- |
| author_GND | (DE-588)1018464581 |
| author_facet | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- |
| author_role | aut aut aut |
| author_sort | Kelley, Larry D. |
| author_variant | l d k ld ldk d w j dw dwj k b s kb kbs |
| building | Verbundindex |
| bvnumber | BV042574630 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 632 |
| ctrlnum | (OCoLC)910791048 (DE-599)BVBBV042574630 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV042574630 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T10:48:24Z |
| institution | BVB |
| isbn | 9780765640895 9780765640901 |
| language | English |
| lccn | 014026943 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028008116 |
| oclc_num | 910791048 |
| open_access_boolean | |
| owner | DE-1050 DE-863 DE-BY-FWS |
| owner_facet | DE-1050 DE-863 DE-BY-FWS |
| physical | VIII, 351 S. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4038221-7 (DE-588)4065541-6 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_fullStr | Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_full_unstemmed | Advertising media planning a brand management approach Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung |
| work_keys_str_mv | AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach AT sheehankimbartel advertisingmediaplanningabrandmanagementapproach |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 630 K29(4) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |