Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets: A Study Based on the Consumer Goods Industry in Brazil
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Mering
Rainer Hampp Verlag
2013
|
| Ausgabe: | 1. 34 Abb. |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783866189348 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 561713 |
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| author | Stoebe, Martin Johannes |
| author_facet | Stoebe, Martin Johannes |
| author_role | aut |
| author_sort | Stoebe, Martin Johannes |
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| building | Verbundindex |
| bvnumber | BV042570577 |
| collection | ZDB-5-WMW |
| ctrlnum | (OCoLC)906042762 (DE-599)BSZ427340411 |
| edition | 1. 34 Abb. |
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| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Brasilien (DE-588)4008003-1 gnd |
| geographic_facet | Brasilien |
| id | DE-604.BV042570577 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:06:35Z |
| institution | BVB |
| isbn | 9783866189348 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028004145 |
| oclc_num | 906042762 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-824 DE-29 DE-19 DE-BY-UBM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1043 DE-1102 DE-858 DE-1050 DE-573 DE-860 DE-M347 DE-1049 DE-92 DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1051 DE-2070s DE-634 DE-521 DE-523 DE-526 DE-522 DE-Eb1 DE-91 DE-BY-TUM DE-B768 |
| owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-824 DE-29 DE-19 DE-BY-UBM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1043 DE-1102 DE-858 DE-1050 DE-573 DE-860 DE-M347 DE-1049 DE-92 DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1051 DE-2070s DE-634 DE-521 DE-523 DE-526 DE-522 DE-Eb1 DE-91 DE-BY-TUM DE-B768 |
| physical | 1 Online-Ressource |
| psigel | ZDB-5-WMW |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Rainer Hampp Verlag |
| record_format | marc |
| spellingShingle | Stoebe, Martin Johannes Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Internationales Management (DE-588)4114040-0 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Emerging Market (DE-588)4398432-0 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4114040-0 (DE-588)4194766-6 (DE-588)4062644-1 (DE-588)4398432-0 (DE-588)4193249-3 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4008003-1 (DE-588)4113937-9 |
| title | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil |
| title_auth | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil |
| title_exact_search | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil |
| title_full | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil Martin Johannes Stoebe; Hrsg. Michael Zerres; Hrsg. Christopher Zerres |
| title_fullStr | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil Martin Johannes Stoebe; Hrsg. Michael Zerres; Hrsg. Christopher Zerres |
| title_full_unstemmed | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil Martin Johannes Stoebe; Hrsg. Michael Zerres; Hrsg. Christopher Zerres |
| title_short | Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets |
| title_sort | consumer attitudes toward foreign versus local brands in emerging markets a study based on the consumer goods industry in brazil |
| title_sub | A Study Based on the Consumer Goods Industry in Brazil |
| topic | brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Internationales Management (DE-588)4114040-0 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Emerging Market (DE-588)4398432-0 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Internationales Management Konsumgüterindustrie Verbraucherverhalten Emerging Market Konsumgütermarkt Marketing Marketingmanagement Brasilien Hochschulschrift |
| url | https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 |
| work_keys_str_mv | AT stoebemartinjohannes consumerattitudestowardforeignversuslocalbrandsinemergingmarketsastudybasedontheconsumergoodsindustryinbrazil AT zerresmichael consumerattitudestowardforeignversuslocalbrandsinemergingmarketsastudybasedontheconsumergoodsindustryinbrazil AT zerreschristopher consumerattitudestowardforeignversuslocalbrandsinemergingmarketsastudybasedontheconsumergoodsindustryinbrazil |