Business and competitive analysis: effective application of new and classic methods
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Education
2015
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXIV, 590 S. graph. Darst. |
| ISBN: | 9780133086409 0133086402 |
Internformat
MARC
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| 008 | 150519s2015 xxud||| |||| 00||| eng d | ||
| 020 | |a 9780133086409 |c hardback : alk. paper |9 978-0-13-308640-9 | ||
| 020 | |a 0133086402 |9 0-13-308640-2 | ||
| 035 | |a (OCoLC)910904114 | ||
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| 100 | 1 | |a Fleisher, Craig S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business and competitive analysis |b effective application of new and classic methods |c Craig S. Fleisher ; Babette Bensoussan |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Education |c 2015 | |
| 300 | |a XXXIV, 590 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Compétitivité (Économie) | |
| 650 | 4 | |a Intelligence économique | |
| 650 | 4 | |a Business intelligence | |
| 650 | 4 | |a Competition | |
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| 689 | 0 | 2 | |a Analyse |0 (DE-588)4122795-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bensoussan, Babette E. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804174721169752064 |
|---|---|
| adam_text | Contents
Preface .....................................................................xxi*
How to Use the Book...............................................xxxi
Section 1 Essentials of Performing Business and Competitive Analysis
Chapter 1 Business and Competitive Analysis: Definition, Context,
and Benefits.........................................................3
Understanding the Terminology........................................4
Competitive.......................................................4
Strategic.........................................................5
Analysis..........................................................6
Intelligence......................................................8
Analysis as a Component in the Intelligence Cycle...................10
Competitive Analysis and Decision Making............................11
The Competitive Context Facing Contemporary Enterprises..........13
Contemporary Context Facing the Analyst..........................14
Shifting Organizational Priorities for Analysts and Analysis........16
Summary.............................................................17
References..........................................................18
Endnotes..........................................................20
Chapter 2 Performing the Analysis Process........................................22
Understanding the “Customers” of Your Analysis Work...............23
Defining the Analysis Problem..................................25
Identifying the Scope of the Analysis..........................26
Intelligence Analysis at Differing Organizational Levels..........31
Strategic Intelligence Analysis................................32
Tactical Intelligence Analysis.................................32
Operational Intelligence Analysis..............................33
Micro Intelligence Analysis....................................33
Evaluating the Inputs to Analysis.................................34
Making Sense of the Analysis......................................37
Facts..........................................................37
Perceptions....................................................38
Beliefs........................................................38
Assumptions....................................................38
Projections....................................................38
Synthesis......................................................39
Infrastructure to Support the Analysis Process....................39
Intelligence Solutions.........................................40
Limitations of Intelligence Solutions..........................40
Managing the Internal Network..................................41
Developing and Managing the External Network...................42
Proactivity, Efficiency, and Perpetual Learning................43
Summary...........................................................44
Fleisher and Bensoussan’s 10 Commandments for Business
and Competitive Analysis....................................45
References........................................................46
Endnotes..........................................................47
Chapter 3 Avoiding Analysis Pitfalls by Developing
Analytical Fitness..................................................48
Trade-Offs Made by Analysts.......................................48
Analysis of Failure...............................................49
Failure Location...............................................49
Sources of Failure.............................................50
Four-Level Hierarchical Model of Analysis Failures................51
Individual Analyst-Level Failures..............................53
Analysis Task-Level Failures...................................55
Internal Organizational-Level Failures.........................57
External Environment-Level Failures............................59
The Movement to a New Generation of Analysis......................62
Overcoming the Barriers and Improving Performance through
Developing Analytical Fitness..................................63
Summary...........................................................65
References........................................................66
Endnotes..........................................................68
Chapter 4 Communicating Analysis Results..........................................69
The Art of Effective Communication................................69
Packaging the Results of Your Analysis............................71
Delivering the Message............................................71
Face-to-Face Briefings.........................................72
Written Reports and Briefings..................................72
Presentations in Meetings, Seminars, and Workshops.............72
E-Mail/Instant Messaging.......................................73
Web-Based Intelligence Solutions and Systems...................73
Exercises and Planning Sessions................................74
Contents
XI
Common Products and Reports Used by Analysts......................74
News Bulletins and Newsletters.................................74
Assessments....................................................76
Competitor Profiles............................................76
Battlecards....................................................76
Strategic Impact Worksheets....................................77
Intelligence Briefings.........................................77
Situation Analysis.............................................78
Special Intelligence Summaries.................................78
Creating the Report...............................................78
Communication Difficulties Faced by Analysts......................79
Effective Listening and Answering the Questions
of Decision Makers.............................................86
Conduct Communication Follow-Up and Gather Feedback...............87
Pragmatic Considerations..........................................87
Summary...........................................................89
References........................................................90
Endnotes..........................................................91
Chapter 5 Applying the FAROUT Method.............................................92
Applying the Techniques...........................................94
An Evaluation Scheme for Assessing the Adequacy of Tools and
Techniques: FAROUT.............................................95
Using the FAROUT Rating System.................................98
References.......................................................101
Endnotes.........................................................102
Section II New and Classic Methods of Business and
Competitive Analysis
Chapter 6 A Better SWOT Analysis.............................................105
Background.....................................................105
Strategic Rationale and Implications...........................107
Key Intelligence Topics and Questions..........................110
Strengths and Advantages.......................................Ill
Weaknesses and Limitations.....................................112
Process for Applying the SWOT Technique........................113
Worksheet......................................................119
FAROUT Summary.................................................120
Related Tools and Techniques...................................122
References.....................................................122
Xll
Contents
Chapter 7 Analysis of Competing Hypotheses......................................123
Background......................................................123
Strategic Rationale and Implications............................124
Key Intelligence Topics and Questions...........................125
Strengths and Advantages........................................126
Weaknesses and Limitations......................................127
Process for Applying the Technique..............................128
Step 1: Identify the Possible Hypotheses to Be Considered.......128
Step 2: List the Significant Evidence in Support of and Against
Each Hypothesis...........................................128
Step 3: Prepare a Matrix with Hypotheses Across the Top
and Evidence Down the Side................................129
Step 4: Refine the Matrix.....................................130
Step 5: Draw Tentative Conclusions About the Relative
Likelihood of Each Hypothesis by Trying to Disprove It....131
Step 6: Analyze How Sensitive Your Conclusion Is to a Few
Critical Pieces of Evidence...............................132
Step 7: Report Conclusions....................................132
Step 8: Identify Milestones for Future Observation That May
Indicate Events Are Taking a Different Course Than Expected_133
Summary.........................................................133
Worksheet.......................................................133
FAROUT Summary..................................................134
Related Tools and Techniques....................................136
References......................................................136
Chapter 8 Benchmarking Analysis.................................................137
Background......................................................137
Strategic Rationale and Implications............................138
Taxonomy of Benchmarking......................................139
Key Intelligence Topics and Questions...........................143
Strengths and Advantages........................................144
Weaknesses and Limitations......................................145
Process for Applying the Technique..............................147
Step 1; Identify the Processes That Need to Be Benchmarked....147
Step 2: Identify Performance Measures.........................148
Step 3: Evaluate Your Own Firm’s Capabilities.................150
Step 4: Identify Firms to Be Benchmarked......................150
Step 5: Conduct Research of Selected Firms....................151
Step 6: Analyze the Collected Data and Develop an Action Plan.152
Xlll
Contents
Worksheet..........................................................155
FAROUT Summary.....................................................156
Related Tools and Techniques.......................................157
References.........................................................157
Chapter 9 Business Model Analysis.................................................159
Background.........................................................160
Strategic Rationale and Implications...............................161
The Business Model..............................................162
Classification of Business Models...............................164
Key Intelligence Topics and Questions..............................167
Strengths and Advantages...........................................167
Weaknesses and Limitations.........................................168
Process for Applying the Technique.................................168
Step 1: Articulate the Value Proposition........................168
Step 2: Specify the Target Segment..............................170
Step 3: Determine Competitors...................................170
Step 4: Evaluate the Value Chain and the Cost Model.............171
Step 5: Evaluate the Value Network..............................173
Step 6: Determine the Revenue Model for the Firm................174
Step 7: Determine the Critical Success Factors for the Industry.175
Step 8: Complete an Analysis Grid Detailing Each Element
of the Business Model........................................175
Worksheet..........................................................179
FAROUT Summary.....................................................179
Related Tools and Techniques.......................................181
References.........................................................181
Chapter 10 Competitive Positioning Analysis.........................................183
Background.........................................................183
Strategic Rationale and Implications...............................184
Develop and Build on the Firm’s Position........................185
Maintain and Hold the Firm’s Strong Market Position.............186
Defend a Dominant Position......................................186
Withdraw from a Market..........................................186
Key Intelligence Topics and Questions..............................187
Strengths and Advantages...........................................187
Weaknesses and Limitations.........................................188
Process for Applying the Technique.................................189
Step 1: Identify Current Strategy and Market/Product/Project
Parameters...................................................190
XIV
Contents
Step 2: Conduct Analysis......................................192
Step 3: Review Results and Formulate Positioning Strategy.....193
Summary..........................................................195
Worksheet........................................................197
FAROUT Summary...................................................198
Related Tools and Techniques.....................................200
References.......................................................200
Endnotes.........................................................201
Chapter 11 Competitor Cash Flow Analysis..........................................202
Background.......................................................202
Strategic Rationale and implications.............................204
Key Intelligence Topics and Questions............................206
Strengths and Advantages.........................................207
Weaknesses and Limitations.......................................208
Processes for Applying The Technique.............................209
Future Cash Flow Analysis.....................................210
Tip Sheet on Cash Flow Analysis...............................211
Worksheet........................................................218
FAROUT Summary...................................................219
Related Tools and Techniques.....................................220
References.......................................................221
Chapter 12 Critical Success Factors Analysis......................................222
Background.......................................................222
Strategic Rationale and Implications.............................224
Key Intelligence Topics and Questions............................229
Strengths and Advantages.........................................229
Weaknesses and Limitations.......................................230
Process for Applying the Technique...............................231
Leidecker and Bruno’s Identification Techniques...............232
Determining Critical Success Factor Importance................236
Worksheet........................................................238
FAROUT Summary...................................................239
Related Tools and Techniques.....................................240
References.......................................................241
Endnotes.........................................................242
Contents
XV
Chapter 13 Driving Forces Analysis...............................................243
Background.......................................................243
Strategic Rationale and Implications.............................244
Key Intelligence Topics and Questions............................244
Strengths and Advantages.........................................245
Weaknesses and Limitations.......................................246
Process for Applying the Technique...............................246
Step 1: Identifying an Industry’s DFs.........................247
Step 2: Assessing the Impact of the DFs.......................250
Worksheet........................................................258
FAROUT Summary...................................................259
Related Tools and Techniques.....................................260
References.......................................................261
Endnotes.........................................................262
Chapter 14 Event and Timeline Analysis.............................................263
Background.......................................................263
Strategic Rationale and Implications.............................264
Key Intelligence Topics and Questions............................265
Strengths and Advantages.........................................265
Weaknesses and Limitations.......................................266
Process for Applying the Technique...............................267
Plot the Target Firm’s History of Key Events on a Line........267
Develop a Chronological Table of Events.......................269
Develop an Events Matrix......................................270
Event and Causal Factors Analysis.............................270
Worksheet........................................................278
FAROUT Summary...................................................278
Related Tools and Techniques.....................................280
References.......................................................280
Endnotes.........................................................281
Chapter 15 Historiographical Analysis..............................................282
Background.......................................................282
Strategic Rationale and Implications.............................283
Key Intelligence Topics and Questions............................285
Strengths and Advantages.........................................286
Weaknesses and Limitations.......................................287
Process for Applying the Technique...............................288
Step 1: Develop a General Proposition About the Analytical
Target......................................................288
XVI
Contents
Step 2: Collect Primary Information...........................289
Step 3: Collect and Relate Secondary Information..............289
Step 4: Cross-Referen e and Select the Best Sources for the
Third Draft................................................290
Step 5: Analysis, Validation, and Reporting...................290
Worksheet........................................................292
FAROUT Summary...................................................293
Related Tools and Techniques.....................................294
References.......................................................295
Chapter 16 Indications and Warning Analysis.......................................296
Background.......................................................296
Strategic Rationale and Implications.............................298
Key Intelligence Topics and Questions............................299
Strengths and Advantages.........................................299
Weaknesses and Limitations.......................................300
Process for Applying the Technique...............................302
Step 1: Establish a Set of indicators.........................302
Step 2: Establish Meaning Behind Indicators...................304
Step 3: Validate and Rank Indicators Against Threshold Levels
to Determine When Warnings Need to Be Issued...............306
Step 4: Determine and Recommend Appropriate Firm Responses
to the Warning.............................................307
Worksheet........................................................308
FAROUT Summary...................................................309
Related Tools and Techniques.....................................311
References.......................................................311
Endnotes.........................................................312
Chapter 17 Industry Fusion Analysis...............................................313
Background.......................................................313
General Environment...........................................314
Operating Environment/Industry Analysis.......................317
Internal Environment..........................................318
Strategic Rationale and Implications.............................318
Key Intelligence Topics and Questions............................320
Strengths and Advantages.........................................321
Weaknesses and Limitations.......................................322
Process for Applying the Technique...............................323
Worksheet........................................................330
Contents xvii
FAROUT Summary...................................................331
Related Tools and Techniques.....................................332
References.......................................................332
Chapter 18 Interpretation of Statistical Analysis.................................335
Background.......................................................335
Strategic Rationale and Implications............................ 336
Key Intelligence Topics and Questions............................337
Strengths and Advantages.........................................338
Weaknesses and Limitations.......................................338
Process for Applying the Technique...............................339
Percentage Changes............................................339
Percentiles and Quartiles.....................................341
Normal Distribution and Bell Curve............................341
Summarizing Data with One Value-Central Tendency..............342
Standard Deviation............................................344
Comparing Data................................................345
Regression Analysis...........................................346
Correlation...................................................350
P-Values......................................................351
Worksheet........................................................351
FAROUT Summary...................................................352
Related Tools and Techniques.....................................353
References.......................................................354
Chapter 19 Linchpin Analysis......................................................355
Background.......................................................355
Strategic Rationale and Implications.............................356
Key Intelligence Topics and Questions............................359
Strengths and Advantages.........................................360
Weaknesses and Limitations.......................................360
Process for Applying the Technique...............................361
Linchpin Assumption Sensitivity Analysis......................362
Process for Using Linchpin Analysis in Assessing Risk.........363
Worksheet........................................................364
FAROUT Summary...................................................365
Related Tools and Techniques.....................................366
References.......................................................367
Chapter 20 McKinsey 7S Analysis...................................................368
Background.......................................................368
Strategic Rationale and Implications.............................371
xviii Contents
Key Intelligence Topics and Questions............................372
Strengths and Advantages.........................................373
Weaknesses and Limitations.......................................374
Process for Applying the Technique...............................375
Worksheet........................................................381
FAROUT Summary...................................................381
Related Tools and Techniques.....................................383
References.......................................................383
Endnotes.........................................................384
Chapter 21 Product Line Analysis...................................................385
Background.......................................................385
Strategic Rationale and Implications.............................386
Key Intelligence Topics and Questions............................386
Strengths and Advantages.........................................387
Weaknesses and Limitations.......................................388
Process for Applying the Technique...............................389
Step 1: Initial Product Audit.................................389
Step 2: Assess the Product Relative to Its Position in the
Product Life Cycle.........................................390
Worksheet........................................................401
FAROUT Summary...................................................403
Related Tools and Techniques.....................................404
References.......................................................405
Endnotes.........................................................406
Chapter 22 Scenario Analysis.......................................................407
Background.......................................................407
Strategic Rationale and Implications.............................408
Methods for Generating Scenarios..............................408
Quantitative Method: Computer-Generated Econometric Model.....409
Qualitative Methods...........................................409
Key Intelligence Topics and Questions............................411
Strengths and Advantages.........................................412
Weaknesses and Limitations.......................................413
Processes for Applying the Technique.............................413
Worksheet........................................................421
FAROUT Summary...................................................422
Related Tools and Techniques.....................................424
References.......................................................424
Contents
XIX
Chapter 23 SERVO Analysis.........................................................425
Background.......................................................425
Strategy......................................................426
Environment...................................................427
Resources.....................................................428
Values........................................................430
Organization..................................................431
Strategic Rationale and Implications.............................432
Key Intelligence Topics and Questions............................433
Strengths and Advantages.........................................434
Weaknesses and Limitations.......................................434
Process for Applying the Technique...............................435
Step 1: Evaluate the Current Performance of the Firm..........435
Step 2: Assess the Current Strategy and Discern Whether Change
Is Necessary...............................................436
Step 3: Develop and Evaluate Strategic Options and Programs...439
Worksheet........................................................442
FAROUT Summary...................................................443
Related Tools and Techniques.....................................444
References.......................................................445
Endnotes.........................................................446
Chapter 24 Shadowing.............................................................447
Background......................................................447
Strategic Rationale and Implications............................450
Key Intelligence Topics and Questions...........................451
Strengths and Advantages........................................451
Weaknesses and Limitations......................................452
Process for Applying the Technique..............................454
Team Composition.............................................454
Team Structure...............................................455
Performance Goals............................................455
Shadowing....................................................456
Developing a Shadow Market Plan..............................458
Mini Case Studies...............................................461
Case 1: Deregulating Utility.................................461
Case 2: Packaged-Food Multinational..........................461
Case 3: Ready-to-Eat Foods...................................461
Case 4: Pharmaceutical Firm..................................462
Worksheet.......................................................462
XX
Contents
FAROUT Summary...................................................463
Related Tools and Techniques.....................................464
References.......................................................465
Chapter 25 Strategic Relationship Analysis.......................................466
Background.......................................................466
Strategic Rationale and Implications.............................469
Purposes Served by SRs........................................469
Two Key Strategic Relationship Processes......................472
Key Intelligence Topics and Questions............................473
Strengths and Advantages.........................................474
Weaknesses and Limitations.......................................475
Process for Applying the Technique...............................475
Studying Your Own Firm’s Relationship Formation Readiness.....475
Studying a Rival’s Relationships..............................478
Worksheet........................................................485
FAROUT Summary...................................................486
Related Tools and Techniques.....................................487
References.......................................................488
Endnotes.........................................................490
Chapter 26 Supply Chain Management (SCM) Analysis................................492
Background.......................................................493
Strategic Rationale and Implications.............................494
Key Intelligence Topics and Questions............................496
Strengths and Advantages.........................................497
Weaknesses and Limitations.......................................498
Process for Applying the Technique...............................499
Rules and Tools.............................................. 501
Worksheet........................................................507
FAROUT Summary...................................................508
Related Tools and Techniques.....................................510
References.......................................................510
Endnotes.........................................................511
Chapter 27 Technology Forecasting................................................513
Background.......................................................513
Strategic Rationale and Implications.............................515
Key Intelligence Topics and Questions............................518
Strengths and Advantages.........................................518
Weaknesses and Limitations.......................................519
Contents
XXI
Process for Applying the Technique................................521
1. Expert Opinion.............................................522
2. Trend Extrapolation........................................523
3. Growth Curves..............................................525
4. Historical Analogy.........................................526
5. Scenarios..................................................526
6. Modelling, Simulations, and Gaming.........................526
7. Morphological Analysis.....................................527
8. Relevance Trees............................................527
9. Monitoring.................................................528
10. Creativity Stimulators....................................529
Using the Information.............................................531
Worksheet.........................................................535
FAROUT Summary....................................................535
Related Tools and Techniques......................................537
References........................................................537
Chapter 28 War Gaming.............................................................539
Background........................................................539
Strategic Rationale and Implications..............................540
Key Intelligence Topics and Questions.............................541
Strengths and Advantages..........................................542
Weaknesses and Limitations........................................543
Process for Applying the Technique................................544
Step 1: Is a War Game the Way to Go?...........................545
Step 2: Getting a Business War Game Off the Ground.............546
Step 3: Who Should Play?.......................................548
Step 4: Preparing for Your War Game............................548
Step 5: Playing the Game.......................................549
Step 6: After the Game.........................................550
Worksheet.........................................................552
FAROUT Summary....................................................553
Related Tools and Techniques......................................554
References........................................................555
Chapter 29 Win/Loss Analysis......................................................556
Background........................................................556
Strategic Rationale and Implications..............................557
Key Intelligence Topics and Questions.............................559
Strengths and Advantages..........................................560
Weaknesses and Limitations........................................561
XXÜ Contents
Process for Applying the Technique...............................562
Step 1: Determine the Target Segments and Identify Prospects.562
Step 2: Understand Internal Cultural Issues...................563
Step 3: Develop the Questionnaire.............................563
Step 4: Prepare for the Interviews............................564
Step 5: Conduct Interviews....................................564
Step 6: Analyze and Interpret.................................565
Step 7: Disseminate...........................................565
Worksheet........................................................568
FAROUT Summary...................................................570
Related Tools and Techniques.....................................571
References.......................................................571
Index.............................................................573
Contents xxiii
|
| any_adam_object | 1 |
| author | Fleisher, Craig S. |
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV042568950 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:04:53Z |
| institution | BVB |
| isbn | 9780133086409 0133086402 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028002539 |
| oclc_num | 910904114 |
| open_access_boolean | |
| owner | DE-1050 DE-91 DE-BY-TUM DE-858 DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-1050 DE-91 DE-BY-TUM DE-858 DE-473 DE-BY-UBG DE-739 |
| physical | XXXIV, 590 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Pearson Education |
| record_format | marc |
| spelling | Fleisher, Craig S. Verfasser aut Business and competitive analysis effective application of new and classic methods Craig S. Fleisher ; Babette Bensoussan 2. ed. Upper Saddle River, NJ Pearson Education 2015 XXXIV, 590 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Compétitivité (Économie) Intelligence économique Business intelligence Competition Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Business Intelligence (DE-588)4588307-5 gnd rswk-swf Analyse (DE-588)4122795-5 gnd rswk-swf Business Intelligence (DE-588)4588307-5 s Unternehmensplanung (DE-588)4078609-2 s Analyse (DE-588)4122795-5 s DE-604 Bensoussan, Babette E. Sonstige oth Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028002539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fleisher, Craig S. Business and competitive analysis effective application of new and classic methods Compétitivité (Économie) Intelligence économique Business intelligence Competition Unternehmensplanung (DE-588)4078609-2 gnd Business Intelligence (DE-588)4588307-5 gnd Analyse (DE-588)4122795-5 gnd |
| subject_GND | (DE-588)4078609-2 (DE-588)4588307-5 (DE-588)4122795-5 |
| title | Business and competitive analysis effective application of new and classic methods |
| title_auth | Business and competitive analysis effective application of new and classic methods |
| title_exact_search | Business and competitive analysis effective application of new and classic methods |
| title_full | Business and competitive analysis effective application of new and classic methods Craig S. Fleisher ; Babette Bensoussan |
| title_fullStr | Business and competitive analysis effective application of new and classic methods Craig S. Fleisher ; Babette Bensoussan |
| title_full_unstemmed | Business and competitive analysis effective application of new and classic methods Craig S. Fleisher ; Babette Bensoussan |
| title_short | Business and competitive analysis |
| title_sort | business and competitive analysis effective application of new and classic methods |
| title_sub | effective application of new and classic methods |
| topic | Compétitivité (Économie) Intelligence économique Business intelligence Competition Unternehmensplanung (DE-588)4078609-2 gnd Business Intelligence (DE-588)4588307-5 gnd Analyse (DE-588)4122795-5 gnd |
| topic_facet | Compétitivité (Économie) Intelligence économique Business intelligence Competition Unternehmensplanung Business Intelligence Analyse |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028002539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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