Contagious: how to build word of mouth in the digital age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Simon & Schuster
2014
|
| Schlagworte: | |
| Beschreibung: | 244 S. |
| ISBN: | 9781471111709 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV042546445 | ||
| 003 | DE-604 | ||
| 005 | 20151201 | ||
| 007 | t| | ||
| 008 | 150507s2014 xx |||| 00||| eng d | ||
| 020 | |a 9781471111709 |9 978-1-47111-170-9 | ||
| 035 | |a (OCoLC)915657794 | ||
| 035 | |a (DE-599)HBZHT018501211 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 |a DE-92 |a DE-739 |a DE-858 | ||
| 082 | 0 | |a 659.133 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Berger, Jonah |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contagious |b how to build word of mouth in the digital age |c Jonah Berger |
| 264 | 1 | |a London [u.a.] |b Simon & Schuster |c 2014 | |
| 300 | |a 244 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Mund-zu-Mund-Werbung |0 (DE-588)4509885-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
| 653 | |a Word-of-mouth advertising. | ||
| 653 | |a Viral marketing. | ||
| 689 | 0 | 0 | |a Mund-zu-Mund-Werbung |0 (DE-588)4509885-2 |D s |
| 689 | 0 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 2 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
| 689 | 0 | 3 | |a Viral Marketing |0 (DE-588)7564917-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027980414 | |
Datensatz im Suchindex
| _version_ | 1817620552557264896 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Berger, Jonah |
| author_facet | Berger, Jonah |
| author_role | aut |
| author_sort | Berger, Jonah |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV042546445 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)915657794 (DE-599)HBZHT018501211 |
| dewey-full | 659.133 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.133 |
| dewey-search | 659.133 |
| dewey-sort | 3659.133 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042546445 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-05T17:00:37Z |
| institution | BVB |
| isbn | 9781471111709 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027980414 |
| oclc_num | 915657794 |
| open_access_boolean | |
| owner | DE-523 DE-92 DE-739 DE-858 |
| owner_facet | DE-523 DE-92 DE-739 DE-858 |
| physical | 244 S. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Simon & Schuster |
| record_format | marc |
| spelling | Berger, Jonah Verfasser aut Contagious how to build word of mouth in the digital age Jonah Berger London [u.a.] Simon & Schuster 2014 244 S. txt rdacontent n rdamedia nc rdacarrier Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Word-of-mouth advertising. Viral marketing. Mund-zu-Mund-Werbung (DE-588)4509885-2 s Online-Marketing (DE-588)7706419-7 s Soziales Netzwerk (DE-588)4055762-5 s Viral Marketing (DE-588)7564917-2 s DE-604 |
| spellingShingle | Berger, Jonah Contagious how to build word of mouth in the digital age Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)4509885-2 (DE-588)7564917-2 |
| title | Contagious how to build word of mouth in the digital age |
| title_auth | Contagious how to build word of mouth in the digital age |
| title_exact_search | Contagious how to build word of mouth in the digital age |
| title_full | Contagious how to build word of mouth in the digital age Jonah Berger |
| title_fullStr | Contagious how to build word of mouth in the digital age Jonah Berger |
| title_full_unstemmed | Contagious how to build word of mouth in the digital age Jonah Berger |
| title_short | Contagious |
| title_sort | contagious how to build word of mouth in the digital age |
| title_sub | how to build word of mouth in the digital age |
| topic | Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Soziales Netzwerk Online-Marketing Mund-zu-Mund-Werbung Viral Marketing |
| work_keys_str_mv | AT bergerjonah contagioushowtobuildwordofmouthinthedigitalage |